I was excited and honored to be the keynote speaker at a national conference where the words… CRAP, SH!T, and POOP are in every presenter's speech and are spoken openly and frequently in almost every conversation had with attendees.
It was the 2023 APAWS National Conference in Myrtle Beach South Carolina. APAWS is the Association of Professional Animal Waste Specialists (or maybe better known as Professional Pooper Scoopers).
There is ‘Big Money' to be made in poop (especially dog poop).
When I mentioned to friends and colleagues in Raleigh that I'd be speaking to pooper scoopers, they had no idea that was a thing. First, they did not know that people paid for a scooping service, and second that it could become a profitable business.
My presentation was titled, “Turning your CRM into an ATM”. Most scoopers use programs like Sweep & Go or SOHO to run their businesses. Although these capture data, it's not a CRM.
I explained they are like a Swiss Army knife. Great when you need them, but not the right tool for every job.
On the closing day of the conference, I was the only speaker. The first day's presentation laid the groundwork (pun-intender) for my wheelhouse, “Optimizing Business to Business Marketing”.
My final edict to them was to go home and do something.
We all have had a post-conference high of excitement and best intentions, only to go home and act like a bowling ball that rolls down the gutter groove back into what we have always done.
In this podcast, I will explore what I showed these business owners about how to use LinkedIn to expand (and even 10x) their businesses,