LinkedIn is not your mama's Facebook. It is THE social media network for business people. Why is it that people don't spend as much time there as they do on other social media networks? It's because it's a targeted tool that deals specifically with your business life.. not babies, puppies, and BACON! To make the most of it you have to understand who your audience is and what they need and want. We have all seen people use it as a purely selling machine, and that turns you off right? But when you learn to use it right, it turns into an awesome networking tool (and a selling machine).