Episode 312 – Should You Be Using LinkedIn For Your Business And Why?

Do you use LinkedIn for your business? If not… why? People still think of LinkedIn as a place for resumes and job seekers, but it’s so much more than that! LinkedIn was purchased by Microsoft at the end of last year and has turned it into an incredible business prospecting tool. It offers a great…

Episode 269 – LinkedIn – The Differences In Use In Europe with Sarah Santacroce

Sarah is an independent LinkedIn Specialist & Online Presence Mentor and helps you convert your presence online into paying clients. She’s also the creative brain behind the LinkedIn Challenge, an event that has helped 1700+ people so far to improve their knowledge about using LinkedIn for business. Sarah lives and works in beautiful Switzerland and…

Episode 228 – The New LinkedIn… Are You Leveraging It To Increase Your Sales?

Have you seen the new LinkedIn Interface yet? It’s not live on my account yet, but I have seen it on a few friends posts about the changes. The look and feel is more like the new mobile interface of the app. It’s simplified and has lost a little functionality, but overall it’s still LinkedIn! I gave a presentation…

Episode 201 – Social Selling Using LinkedIn with Phil Gerbyshak

Phil Gerbyshak believes in the power of social selling, leadership, and connection. With a unique speaking style—part sales expert, part entertainer—Phil keeps his audiences awake and engaged while providing actionable steps to bring in more leads, more referrals, and more business. If he’s not traveling, speaking, or making new connections, Phil writes. He’s published 5…

Episode 79 – Leveraging LinkedIn with Ted Prodromou

Ted dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider’s Club. You can try it for the entire month for only $1.00! [button link=”https://baconpodcast.com/dollar-special/”]READ MORE >[/button] I started my first business in 1999 because…

Episode 78 – Leveraging LinkedIn

LinkedIn is not your mama’s Facebook. It is THE social media network for business people. Why is it that people don’t spend as much time there as they do on other social media networks? It’s because it’s a targeted tool that deals specifically with your business life.. not babies, puppies, and BACON! To make the…

Episode 475 – Managing and Scheduling Your Social Media Posts In Planable with Vlad Calus

Vlad Calus is the co-founder @ Planable, the command center of social media collaboration for marketing teams, digital agencies, and freelancers to collaborate with their teammates & clients on the content calendar in the most visual way. Planable is used by more than 5000 brands worldwide, including Mini, BMW, Volkswagen, SkyTeam, Wendy’s and many others.

Vlad founded two non-profits at the age of 16, then dropped out of college, moved to another country with two 2 his friends, built Planable (Techstars London ’17) at 19 y.o and became an honoree Forbes 30 Under 30 at 22 y.o. And he’s been featured as a guest writer & marketer by multiple publications including Social Media Examiner, Entrepreneur, WeRSM, Freshdesk, Subsign, Digital Agency Network and many others.

Episode 473 – Making The Most Of Video In Your Marketing Mix with Lou Bortone

Lou Bortone is known as The Video Godfather. We’re not exactly sure why and, frankly, we’re a little afraid to ask. What we do know is that Lou Bortone has been a pioneer and thought leader in the video space since the launch of YouTube in 2005. He’s helped thousands of entrepreneurs and companies create and leverage online video to build their brands and dramatically grow their revenues.

Prior to his industry leading work in online video marketing, Lou spent over 20 years as a marketing executive in the television and entertainment industries, including stints as National Promotion Manager for E! Entertainment Television and Senior Vice President of Marketing for Fox Family Worldwide in Los Angeles.

Lou is a popular speaker, author, and ghostwriter of six business books. He’s also the author of“Video Marketing Rules: How to Win in a World Gone Video.” You can learn more about Lou at LouBortone.com.

Episode 472 – The Anatomy of the Perfect Social Media Post

Would you take a flight knowing that it was ONLY running on autopilot? Why would you try to do that with your social media posts? Ever platform has a different audience, but more importantly, a different ecosystem for posts. They vary in picture size, text amounts, hashtags or no hashtags, and more!

I use Canva.com (both the free and paid for versions) to create stunning (scroll stopping) graphics. The paid for version lets you resize and reuse your designs.
Graphics are the key to getting attention, but often the meat (BACON) of the message is in the text. Limits range from 280-2000 characters (not words). How you format and use that limited messaging resource is paramount to the effectiveness of your messaging!

In this episode, I will discuss how to maximize Facebook, LinkedIn, Twitter, Pinterest (and touch on Instagram). I wall also give you three DO & DON’T tips to help you get the most out of your social media posts!

If you want people to fly your content airline… Let them know that you are piloting the plane!

Episode 471 – Books Are Not Just For Paper Anymore And Why YOU Should Write One with Heidi Thorne

Dr. Heidi Thorne, MBA/DBA, is a business speaker and author with over 25 years of combined experience in sales and advertising, including over 15 years as editor and advertising director of a trade newspaper covering the plumbing and mechanical contracting trades. In addition to two advanced business degrees (MBA/DBA), Heidi also has five years of experience teaching at the college level. Her business, Thorne Communications LLC, was also a promotional products distributor for 17 years.

Heidi has been an active blogger since 2010, and is the author of several business print books, eBooks, and audio books on small business and self publishing. Her goal is to help authors avoid embarrassing and expensive mistakes when self publishing.

As a professional business speaker, Heidi has done presentations on sales, social media, and self publishing with many business associations and chambers of commerce. She now hosts a regular audio and video podcast, The Heidi Thorne Show, where she discusses self publishing news and views. Heidi has also been a guest on many podcasts and educational webinars over the years. As well, she shares her knowledge and experience through her online courses on Udemy.