Episode 814 – Best Of – Making The Most Of Video In Your Marketing Mix with Lou Bortone

Lou Bortone is known as The Video Godfather. We’re not exactly sure why and, frankly, we’re a little afraid to ask. What we do know is that Lou Bortone has been a pioneer and thought leader in the video space since the launch of YouTube in 2005. He’s helped thousands of entrepreneurs and companies create and leverage online video to build their brands and dramatically grow their revenues.

Prior to his industry leading work in online video marketing, Lou spent over 20 years as a marketing executive in the television and entertainment industries, including stints as National Promotion Manager for E! Entertainment Television and Senior Vice President of Marketing for Fox Family Worldwide in Los Angeles.

Lou is a popular speaker, author, and ghostwriter of six business books. He’s also the author of“Video Marketing Rules: How to Win in a World Gone Video.” You can learn more about Lou at LouBortone.com.

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Episode 813 – Name That Tune – Has Your Brand Voice Evolved With Your Business?

Yesterday, I when to the Digital Summit in Raleigh, where I helped out with the AMA Triangle booth (American Marketing Association – Raleigh chapter)\. It was a great day filled with meeting new people, and I found some time to catch a few partial sessions. One of the sessions talked about your brand and asked…

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Episode 812 – Best Of – ATTENTION – How To Stay Safe Through Situational Awareness with Brian Searcy

Brian Searcy is the President of The Paratus Group. His vision for The Paratus Group is to “Redefine How Safety is Learned” to make Schools, Churches and the Workplace and our Communities as safe as possible. His unique experience and expertise, with the help of The Paratus Group Team, have revolutionized how situational awareness is…

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Episode 811 – How To Exceed Expectations? Find Someone Who Cares!

When it comes to exceeding expectations, you have to first set them, then exceed them. If you set expectations too high, you can often disappoint. If you set them too low, people tend to misinterpret them. Finding that middle ground, and exceeding expectations require someone who believes in your capabilities, and is overjoyed with the…

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Episode 810 – How To Hire Amazing Employees with Jeannette Seibly

Jeannette Seibly is The Leadership Results Coach. She has guided the creation of “people solutions” for 100s of companies while guiding the creation of three millionaires and countless 6-figure income professionals. During the past 29 years, she has become an award-winning international executive and family business management consultant, author, and keynote speaker. Her newest book,…

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Episode 809 – It Pays to Follow The Instructions and Sometimes You Have To Write Your Own

It’s been over 22 years since we built and bought our last home. Over that time, technology was whizzing along while our home and appliances lived in the early years of the 20th century. This was pre… Amazon, Google, Facebook, iPhone and so much more. Change is hard and wonderful at the same time. There…

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Episode 808 – How Interrogating Terrorists Can Help Sales with Colton Seale

Colton led the development of the Interview & Interrogation (I&I) training for the High-Value Detainee Interrogation Group (HIG) which is recognized as breaking the mold for interviewing training and bringing science into the art of interviewing. This was done in conjunction with the U.S. Intelligence Community but transfers perfectly into cutting-edge training and fact-finding systems…

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Episode 807 – You Get What You Pay For… Some Assembly Required

There are many benefits to creating and maintaining a virtual workforce. There is also one big drawback. You have no one in your office to help you carry and assemble office furniture. No matter how small the piece of furniture, accessory, or even wall hanging, you have to follow the directions and allocate the time…

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Episode 806 – Best Of – Following The North Star to Your Success with Dan McPherson

Dan McPherson, International Speaker, Business and Personal Development Coach, and CEO of Leaders Must Lead, is on a mission to help Creatives and Entrepreneurs create and grow profit and understand that Dreams ARE Real. With more than 25 years of experience in corporate roles leading teams of up to 2000 and responsible for more than…

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Episode 805 – Success Is Personal and How To String Together Little Wins

I have been told that people who have almost died have a new perspective on life. Once you almost lose your life, you stop taking life (especially getting up each day) for granted. I begin each new day with a routine. I post a positive quote (Called ‘Deep Bacon Thoughts )’ on Facebook, Twitter, and Instagram.…

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