Episode 696 – Best Of – How To Join The Conversation In Your Customer’s Mind with David Garfinkel

David Garfinkel is author of “Breakthrough Copywriting” and known among insiders as “The World’s Greatest Copywriting Coach.” He’s worked with direct-marketing-oriented business owners in dozens of industries, and is currently a copywriting consultant to the largest direct-response-driven business in America, Agora Financial. He’s also host of the Copywriters Podcast, and a big fan of bacon…

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Episode 695 – How Can The Right Business Tools Help You Solve Business Problems Better?

It’s enticing to find a Swiss Army Knife or suite of tools to manage our business and sales. Often we want to find an integration of a CRM, Email Marketing, Social Media, Project Manager, and more! I have taken a different approach. I have found the right single tool for my needs and find a…

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Episode 694 – Optimizing Your LinkedIn Profile with Deb Krier

Deb Krier is a LinkedIn Strategist, social media advisor, and professional speaker. For more than 10 years, she has work with professionals to optimize their use of LinkedIn. As the founder of Wise Women Communications, a full-service marketing agency, she sees LinkedIn as a vital marketing tool for professionals at any level.
Throughout her career, Deb has worked with corporations and nonprofit organizations developing and maximizing their marketing and public relations efforts. But, senior executives often don’t see themselves as something that needs marketed. Drawing on her experience in working for small businesses, one of the largest corporations in the world, the nonprofit realm and as an entrepreneur, she demonstrates how LinkedIn is a strategic tool that enables everyone to improve their business, whether large or small, and create an impressive personal brand.
With more than 20 years of experience, Deb has a Master’s Degree in Marketing as well as a Master’s Degree in Communication Management. She has the experience and knowledge to help busy executives make an impact with their LinkedIn Profiles.

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Episode 693 – Leveraging LinkedIn To Grow Your B2b Business Through Social Networking

Many people think of LinkedIn as just another social media platform. I prefer to treat it as a Relationship Marketing tool that has one goal – let my perfect customers understand why I am here and how I can help them solve their problems. I teach a LinkedIn Course called TRIBE. It is based on…

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Episode 692 – Building An Online Community with Scott Paton

Today, Scott is a full-on Digital Nomad, having structured his life so that he can grow his business while on a camel in Morocco, a beach in Greece, trekking around Machu Picchu or walking up a pyramid in Cancun. Video course Producer with over 150 courses produced and 415,000 enrollees. An internationally renowned speaker on…

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Episode 691 – What Is Relationship Marketing? Amplify Your Marketing Messages

I was talking with a neighbor while walking my dog Layla. I was trying to explain what relationship marketing is and how social media plays into the mix. He felt that social media was censoring some materials? I tried to explain to him that social networks may censor some content but most of the time…

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Episode 690 – Build Business Bigger with Daniel Giordano

Daniel Giordano works with global businesses with expertise in online lead generation, business development, and a knack for finding hidden revenue streams. But over 20 years ago, he started with no internet marketing experience, no website, no list AND his first child was on the way. Daniel was driven to success by his passion for…

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Episode 689 – Need To Find & Keep Better People? Market Your Culture To Everyone

In the Post-Pandemic Pivot, companies and entrepreneurs are finding it harder to attract high-quality talent. Many people have left the workforce for the Gig Economy or the Creator Economy. Some companies are having to adapt their culture to meet the changing demand of a hybrid or totally remote workforce. In order to attract good people,…

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Episode 688 – Connect – Direct – Project Your Business with Michael Verret

Mike has more than 20 years of experience in advertising and marketing, and his ability to understand and connect with an audience is the hallmark of his career. The approach he shares is what taught him how to understand an audience and deliver his message in a way they will not forget. Mike spent 13…

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Episode 687 – What Great Advice Would You Tell A Younger Self? (If You Could?)

I saw this post on Facebook the other day, and it asked a question, and it made me think. The question was, “What great advice would you tell your younger self if you could?” So, I decided to do a podcast about it, because I did ask myself that question, and here’s what I came…

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