Everybody wishes they had an “Easy Button” that you could simply push and ‘POOF’… good things just happen. If we all had that, nobody would have to work and nor would your products and services stand out as the right choice for your customers. But, we all want to make things easier and less complicated? That can be done with a little extra effort!The definition of insanity is “Doing the same thing over and over and expecting different results” but I like to think of it as “Trying what everyone else is doing and expecting better results?”What you really want is the RIGHT PEOPLE to PAY ATTENTION to what you are doing and TAKE ACTION! We all have assets of Time, Treasure, and Talent but you have to “Work To Your Strengths & Hire To Your Weaknesses.” Do you have a plan to maximize your assets to help you achieve your goals?Each goal has a cost of time and a cost of money…In this episode we will explore some concepts where you can reinvent your business messages to get to the RIGHT PEOPLE to PAY ATTENTION to what you are doing and TAKE ACTION!Details
Ted Prodromou, America’s Leading LinkedIn Coach, is the award-winning, best-selling author of Ultimate Guide to LinkedIn for Business and Ultimate Guide to Twitter for Business (Entrepreneur Press). Ted is a social selling expert and the founder of Search Marketing Simplified, LLC, a full service online marketing agency. The SMS team creates advanced LinkedIn, Facebook, Google and social media lead-generation strategies for small to medium-sized businesses with over $100 million in revenue generated.After 20 very successful years in the high-tech industry working for IBM, DEC and Cellular One, Ted’s IT career evaporated into thin air after the dot com crash. He was forced to reinvent himself and became a certified professional coach because he enjoyed mentoring his staff. While learning how to market his coaching practice, he fell in love with online marketing and lead generation which resulted in the shift from professional coaching to the creation of his marketing agency. Search Marketing Simplified, LLC.Details
Did you know that the average person get of has…Over 120 Email per DayAbout 200 Unread Emails In Their InboxHas Over 8000 Emails In Their InboxHas Around 40 Email FoldersThis can lead to overwhelm when you are trying to stand out with your marketing messages. We all want to create that perfect email, that gets users to sit up, take notice, and more importantly… Take Action!Your audience is asking themselves 5 questions when they see any email come in when they get a business email…Why is this important to me?How does this help me in my job?Is It Important/Urgent or Important/Not-Urgent? Why should I act on it?Will it save me time or money?Does it mean more work or less work?In this episode, I will discuss the difference between how most people composed email (WIIAM) and how people read it (WIIFM). And get busy cleaning out your inbox!Details
Robert got an early start to his career. With a computer in his hands in 1980, he quickly realized how this new technology would have a major impact on oursociety.He is the author of the best-selling book, “Motivational Marketing,” which he wrote as a manual for understanding marketing from the customer’s emotionalperspective.As a speaker, Robert has shared the stage with many of today’s business leaders and has appeared on national television, radio, and in print in many leadingmagazines.Today, he is the host of the Coach’s Corner podcast, and works almost exclusively with coaches hosting live web casts, seminars, and on-going training programs that help them have a bigger impact on the clients they serve.Details
What if you started treating Linkedin like the dating app Tinder? Tinder allows users to like (swipe right) or dislike (swipe left) other users, and allows users to chat if both parties liked each other in the app. LinkedIn can be like a Business Dating app where people are more than just a pretty face. Relationships take time, commitment and a plan. You need to approach LinkedIn connections as if you are meeting and reacting to someone in person. It’s easy to hide behind a screen and a profile (like people do on dating apps), but it can come back to haunt you if you are not forthright!Details
Episode 453 – How Writing A Book Can Grow Your Business with David Hancock of Morgan James Publishing
David Hancock is the founder of Morgan James Publishing and the chairman of Guerrilla Marketing International, and has co-authored sixteen books, including Performance Driven Thinking, The Best of Guerrilla Marketing and The Entrepreneurial Author. NASDAQ cites David as one of the world’s most prestigious business leaders, and he is reported to be the future of publishing. As founder of Morgan James Publishing, he was selected for Fast Company Magazine’s Fast 50 for his leadership, creative thinking, significant accomplishments, and his significant impact on the industry over the next ten years.David also serves as president of the executive board for Habitat for Humanity Peninsula and Greater Williamsburg, and as chairman of the board of the National Center for the Prevention of Community Violence.Details
People tend to think of social media posting as free advertising, and it some senses it is. I tend to look at it from a business sense as a gamble. It’s more like a casino filled with loud and bright shiny neon slot machines calling out to you to drop in a dollar or two and hope that luck will be a lad tonight?Social Media Is kinda like the bright shiny Slot Machine of MarketingDetails
Episode 451 – Turning Tragedy Into Triumph By Helping Those Suffering From Addiction with Phil Brakefield
Phil Brakefield is a best-selling author, speaker, consultant, promotional products expert, apparel guru, musician, ex professional athlete and obsessive marketing student and teacher. Helping small business owners…especially brick and mortar…get new customers and/or retain existing ones, is his passion. A diverse background…from playing professional soccer to appearing in a movie to traveling on tour with Jimi Hendrix, Three Dog Night, John Denver, The Moody Blues, Led Zeppelin and dozens of others to writing a weekly marketing column for a major newspaper gave Phil a wide and diverse base he frequently brings into play to help his customers. In addition, Phil is an avid amateur photographer, music lover and also serves on the board of the Chicagoland Dog Rescue.Details
People work hard to get new customer or to get customers to choose them. Let me let you in on a little secret.. You get to choose your customers as well!People who value their own time… will value your time. People who understand Return On Investment… Will understand your value to them. Old saying in business – Faster – Better – Cheaper… Pick Two! Beauty is in the eye of the beholder…and so is Faster, and Better, and Cheaper.Details
Episode 449 – Convincing Your Audience That Water Is Wet? Why Writing Matters In Marketing with Tomo Albanese
Priding himself on transparency, honesty, and consistency, Tomo is a content and copy veteran, with over a decade’s worth of experience. Tomo has worked with names such as Shawn Casey, Tom Bell, Mark Victor Hansen, Robert Allen, Ryan Moran, and Perry Belcher, selling over $16.5 million dollars worth of information products. He currently runs his unique content company, WordsRWeapons, which works with Fortune 500 companies and even some smaller businesses to generate quality content at affordable rates.
Focusing on creating a positive environment for talented writers, Tomo manages to maintain an elite team that can write on any topic. This allows WordsRWeapons to act as a virtual writing department that grows and shrinks according to your business’s needs.
Having earned a reputation for transparency and integrity, I have enjoyed working with professionals like Shawn Casey, Tom Bell, Mark Victor Hansen, Robert Allen, Ryan Moran, and Perry Belcher, I have sold more than $16.5 Million in products and services. I have found there is no substitute for living with intention. While homeless, I learned that being happy happens only by helping others. We all have more in common than not.Details