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I have a problem. “Hi… my name is Brian… and I am addicted to tabs.” I normally have four Chrome browser windows open with 20 to 30 tabs open in each—that’s over 100 tabs. As you age, things slow down (I can’t run or jog as fast), and I believe your brain gets full. My…
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I recently came up with a Billion-Dollar Idea. I am sharing it with you, so please don’t share it with anyone else. It’s going to make me rich, and I would not want anyone to copy or steal it. I created an app that will stop delivering snail mail, emails, texts, radio, and TV commercials…
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Back in the day (circa 2013), I spent a lot of time networking. I attended up to 20 events per month. It has slowed down since, but I have always found some value in networking. That all changed in 2020. The pandemic shut down in-person events and everything went virtual via Zoom. While it decimated…
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Podcast: Play in new window | Download (Duration: 11:15 — 12.9MB) | Embed
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It’s incredible how fast things change. Do you remember that slogan? “You’ve Come A Long Way, Baby.” That phrase was used in an advertising campaign for Virginia Slims, a brand of cigarettes marketed specifically to women. The slogan was introduced in 1968, and cigarette ads were banned in 1971. It lasted only three years but was…
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Podcast: Play in new window | Download (Duration: 12:21 — 14.1MB) | Embed
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I confess that I try to simplify things down to binary choices: good and evil, easy and hard, the boogeyman and Superman. But I think that in our ever-polarized world, there is becoming a blurred line between truth and opinion. When it comes to marketing, I tend to think of Google and Search as the…
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Podcast: Play in new window | Download (Duration: 12:58 — 14.8MB) | Embed
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A question often asked is whether it was easier to reach your buying audience in the past or today. My answer is both. Less choice meant you had less to learn but took a more significant risk. With more choices, you have more to learn and often have to use more marketing platforms to reach…
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Podcast: Play in new window | Download (Duration: 10:32 — 12.1MB) | Embed
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There is a debate about whether and when AI content will be as good or better than human-generated content. I believe that it will always be a mix of both. Two Truths The two lists above (the binary choices and 3 options) were generated by AI. I rearranged and edited them to my liking so…
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Podcast: Play in new window | Download (Duration: 9:41 — 11.1MB) | Embed
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One of my all-time favorite jokes is about babies… “How many babies does it take to screw in a lightbulb?” “None – they neither have the cognitive or motor skills to perform such a task!” You could imagine a baby holding a lightbulb and trying to insert it into a lamp or socket. But if…
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If you manage your own or other business websites, I imagine you are using Google Analytics or another data manager to explore the traffic to your website. Generally, you measure how much traffic you get, how long people stay, and which pages or posts get the most traffic. Another key indicator is where the traffic…
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Podcast: Play in new window | Download (Duration: 11:42 — 13.4MB) | Embed
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I could easily take my old blogs and ask AI to rewrite them to reflect today’s business environment better. That would certainly be faster than my two-finger typing, re-working sections, and asking a VA to proof and post, but would it or could it be more successful or effective? Most businesses will ebb and flow…
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