Episode 491 – Jonny Hates Marketing But Loves His Three Pillars Of Success with Jonny Cooper

British author, piano player, international racing driver and business coach Jonny Cooper is the founder of www.JonnyHatesMarketing.com. Since growing a business to 8-figures and exiting, Jonny’s been supporting coaches, trainers, therapists and consultants who are serious about building their thriving practice, changing the world and enjoying a life of effortless abundance. His Client Attraction Blueprint…

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Episode 490 – How To Avoid Packing Peanut Messages That Hurt Your Brand?

Have you ever gone to a networking event and ask someone “What do you do?” only to regret it. Sometimes we ask people what time it is and they want to tell us how to build a watch? When we get shipments, they often ship the contents using packing peanuts. These are used to surround…

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Episode 489 – How To Join The Conversation In Your Customer’s Mind with David Garfinkel

David Garfinkel is author of “Breakthrough Copywriting” and known among insiders as “The World’s Greatest Copywriting Coach.” He’s worked with direct-marketing-oriented business owners in dozens of industries, and is currently a copywriting consultant to the largest direct-response-driven business in America, Agora Financial. He’s also host of the Copywriters Podcast, and a big fan of bacon…

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Episode 488 – How To Use A Magic Mirror To Talk To And With Your Perfect Customers?

When I was a kid… I remember getting excited every day for a program on TV. You may (or may not be ) old enough to remember a kids TV show called “Romper Room”. In this show, they taught life lessons and today I want to share how that has affected my ideas around content marketing today.

At the end of the show, the host (Miss Mary, or Nancy, or so on), would pull out her “Magic Mirror” a hand mirror with the mirror removed so you could see her face through the TV camera. She would say… “I can see Cathy and Jesse and Julie and Jimmy and Kelly and Billie and Bobby and Jenny and Mark” and so on. I would watch every day hoping she would say “I see Brian!”

Our customers are looking for their questions to be answered and have their name called out, and you can do this through five easy steps…

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Episode 487 – The 3 P’s of Increasing Your Sales with Phil Gerbyshak

Phil Gerbyshak is a Sales trainer, a social media pioneer and a techno whiz kid who got his start delivering email by hand in the Navy.

He’s the host of the show Conversations with Phil and is the co-host of the longest running social media marketing talk show #SocialChatter with Christian Karasiewicz.

When he’s not doing live video you can find Phil training salespeople how to sell more by creating more valuable relationships with their prospects and customers by injecting the sales process with social media and technology.

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Episode 486 – How Can A Pile Of Needles Attract Your New Customers?

Why is it better to build a pile of needles versus finding a needle in a haystack? Because the needles are what you use to sow (sew) new business. Yet still, people spend way more time trying to find that needle. 

Advertising is typically putting your message out to a large audience and hopes it attracts the right customers at the right time. Marketers try the same concept with email lists. They collect names, but are they the right names and emails at the right time? 

The difference is a pile of needles is a group of very targeted customers or influencers who help you focus on getting to your goals faster and better.

Busy business people like contractors, don’t have the time to build relationships like full-time salespeople, but through finding and working with influencers, they can amplify their messages if they simply invest time in specific relationships!

Time to stitch together some new business? In this episode, we will explore how you can build a pile of needles simply by asking yourself some key questions! 

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Episode 485 – Building A Pile Of Needles Through Networking with John Corcoran

John Corcoran is a former White House Writer, speechwriter, an attorney, author and podcasting expert.

He started his career as a Writer in the Clinton White House, and today is cofounder of a boutique agency, Rise25, LLC, that helps B2B businesses to connect with their ideal clients, referral partnerships and strategic partners.

He is the cofounder with Dr. Jeremy Weisz, of Rise25, LLC, a boutique agency which helps B2B companies with lead generation and done-for-you media and content marketing.

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Episode 484 – How To Get Noticed On Social Media And My Corny Beef With Hashtags

So What’s a Hashtag?

When I was a kid, has was something we had at breakfast (with potatoes and corned beef). As a teen, it was something (I heard about 😎) that people put in pipes and smoked. Today, a hashtag is an integral part of many social media systems.

A hashtag is a type of metadata tag used on social networks like Twitter, Instagram, LinkedIn and others. They allow you to apply a dynamic and widely used tool (in some cases) that makes it possible for others to easily search and find messages with a specific theme or content.

Hashtags have different clout and influence on difference social media platforms:

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Episode 483 – The Seven Deadly Sins Or Viral Virtues with Mark S. A. Smith

Why do this? Run a Sustainable, scalable, profitable, and salable business.

Pope Gregory listed the seven deadly sins in 590 AD. https://en.wikipedia.org/wiki/Seven_virtues
For every sin there is an associated virtue.
The virtues protect one against temptation.

Sin = (Greek and Latin) failure, error, to miss the mark
Virtue = (Latin) Valor, Being your very best

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Episode 482 – The Seven Deadly Sins Or Viral Virtues of Marketing

Have you noticed that social media is becoming more and more divisive lately? Something as simple and fictional as a mermaid is causing people lose their minds, get in fights, and spew hate, vitriol, and disdain.

I have been trying to be more positive on social media, posting fun stuff, positive quotes, and real life stories of overcoming life’s obstacles. The amount of engagement has been outstanding and encouraging, and people love to share and be engaged and conversational around positive topics.

In this podcast I am going to lay out the Seven Deadly Sins of social media posting, and what I consider to be the antithesis to each

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