Episode 359 – Adding Some Sizzle To Your Sales with The Pitch Queen Michelle Weinstein

Coaching, Expert Interview, Generating Leads, Podcast, Sales, Sales FunnelsLeave a comment

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Michelle Weinstein is a Sales Strategist, Entrepreneur, and Innovator. She has over 20 years of sales experience, selling everything from multi-million dollar homes to Paleo meatballs. Her achievements include raising over $1M dollars for her last company, landing contracts with major retailers such as Costco and The Vitamin Shoppe, and pitching her way onto ABC’s Shark Tank.

She is now the founder of The Pitch Queen, where she helps small business owners and entrepreneurs learn to LOVE selling, make a bigger impact in the world, and skyrocket their top-line revenue.

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Episode 358 – This Is Why Digging A Well Will Make You More Money Than Buying A Faucet?

Blogging, Content Marketing, Education, Generating Leads, Internet Marketing, Investing In Yourself, Making Money Online, PodcastLeave a comment

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What is the difference between getting water from a faucet or a well?

A faucet is easier, but you have to pay for what is being delivered. Also, you don’t own it. If you forget to pay your bill or if they feel you are not worthy, they can turn the water off at any time. You may own the faucet, but you don’t control the water.

A well is something that takes more effort to build, but you own the land, the well, and the water. When it’s done right, it will continue to provide a resource for years without constantly having to pay for it.

When it comes to your marketing, you can either pay for traffic and visitors to your website… or earn it.

In this episode, we will discuss how you make more money in the long run by creating marketing assets versus paying for advertising.

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Episode 357 – Search Engine Optimization For Small Business with Claudia Pennington

Expert Interview, Podcast, SEO, Web Hosting, WebsitesLeave a comment

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Claudia helps small business owners, entrepreneurs, and nonprofits grow by leveraging marketing.

With more than a decade’s worth of experience in online marketing, I have become an expert in search engine optimization, Google Analytics, and Google Tag Manager.

Basically, she uses all the tactics known to drive more traffic to your website in order to increase leads and sales

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Episode 356 – Accountability… Your Success Hangs In The Balance!

Accountability, Coaching, Course Creation, Internet Marketing, Podcast, Productivity, Project Management, Speaking, Success, Time ManagementLeave a comment

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There is a secret sauce that separates successful people in business from the just getting by crowd. It’s accountability. It’s defined as “The quality or state of being accountable. Especially as an obligation or willingness to accept responsibility or to account for one’s actions.”

There are three things that help in this:

Being Organized
Tasks Prioritized
Accountability person or groups
Sometimes, you have to pay for accountability, but sometimes you can achieve it for free. It does require the process of having a person or partner keeping you accountable. This could include:

A Coach
A Mastermind
An Accountability Partner
In this episode, we will discuss how accountability plays into your business success!

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Episode 355 – The Psychology Of Social Media with Brian Kinghorn – Part 2

Expert Interview, Influence, Influencer Marketing, Podcast, Psychology Of Social Media, Social Media1 Comment

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Brian E. Kinghorn, Ph.D. is an assistant professor of Curriculum, Instruction, and Foundations at Marshall University. He earned his doctorate in educational psychology and educational technology at Michigan State University. Dr. Kinghorn teaches courses in Educational Psychology, Human Development, Elementary Science, and the Psychology of Social Media. His writing and research interests include learning from teaching, social media in education, and the psychology of social media. He also presents inquiry-based science assemblies at elementary schools with Junior Science World, a company he founded in 2009. He and his wife Leah are the parents of 8 children.

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Episode 354 – The Lost Art Of Integrity… Is Character More Important Today?

Investing In Yourself, Know Your Audience, Making Money Online, Managing Change, Podcast, Storytelling, Thought LeadershipLeave a comment

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I was having a coffee with my mentor Al, when this question came up. “Is integrity dead? Is character more important today than ever before?” In this world of social media, fake news, a

nd sales pitches coming harder and faster than ever before in history… the answer is “Yes… But!”

I have been on a track of ‘Thought Leadership’ and using tools to get your messages found and acted upon. What happens when your messages and your deliverables are not aligned?

That’s what integrity is. You are who you are in your car… or online!

When you sell products or services online, you and your clients have to answer 3 basic questions:

Can They Afford It?
Do They Want To Change?
Can They Be Held Accountable?
In this episode, we will explore this and so much more and what it has to do with your messaging, sales and ultimately your social media integrity! 

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Episode 353 – The Psychology Of Social Media with Brian Kinghorn – Part 1

Expert Interview, Influence, Influencer Marketing, Podcast, Psychology Of Social Media, Social MediaLeave a comment

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Brian E. Kinghorn, Ph.D. is an assistant professor of Curriculum, Instruction, and Foundations at Marshall University. He earned his doctorate in educational psychology and educational technology at Michigan State University. Dr. Kinghorn teaches courses in Educational Psychology, Human Development, Elementary Science, and the Psychology of Social Media. His writing and research interests include learning from teaching, social media in education, and the psychology of social media. He also presents inquiry-based science assemblies at elementary schools with Junior Science World, a company he founded in 2009. He and his wife Leah are the parents of 8 children.

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Episode 352 – Social Media Emotions… Is It The Cocaine of Content?

Client Expectations, Content Marketing, Emotional Intelligence, Facebook, Influencer Marketing, Instagram, LinkedIn, Podcast, Social Media, Thought LeadershipLeave a comment

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Facebook has woken up a sleeping giant… 200 million strong. We are part of a community of angry people, but should we be angry at ourselves? Unless you are buying ads, you’re not the customer, but YOU ARE the PRODUCT being sold.  This is not new or unique to Social Media. Financial companies like Experian…

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Episode 351 – Web Hosting Concepts with A2 Hosting CMO Corey Hammond

Business Tools, Expert Interview, Podcast, Software, Web Hosting, WebinarsLeave a comment

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Corey Hammond is the Chief Marketing Officer of A2 Hosting and is an experienced digital marketer with a long track record of building online businesses. His experience starting in the agency world running client campaigns from small businesses all the way to enterprise clients. He then moved into web hosting in 2010. He is currently the CMO for A2 Hosting where he oversees growth initiatives for the company.

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Episode 350 – Website Hosting… What Is It? Why Should You Care?

Own It, Web Domains, Web Hosting, WebsitesLeave a comment

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Web Hosting is something that you never really think about when it’s working, and obsess about when it’s not. It’s the lifeblood of your website and your information being found and viewed on the web and in search engines like Google.

I often talk about creating content assets and not trying to run a business on FREE platforms like Facebook, Twitter, LinkedIn and so on. Then why would you want to run a business on a FREE web hosting service? Free means you don’t own it and you can be shut down at any time for any reason, and there is NOTHING you can do about it!

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