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Episode 388 – How To Effectively Deal With Difficult Clients?

Client Expectations, Customer Service, Entrepreneurship, Know Your Audience, Managing Change, Podcast, Project Management, ReputationBy Brian Basilico August 13, 2018 Leave a comment

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Have you ever had a client or project that just did not go as planned? Business is filled with learning lessons and If it was easy, that client may not have chosen you! You possess a level of expertise, knowledge and an ability to solve client problems. Sometimes what starts out as an outstanding and amicable relationship can take a turn for the worse and head south!

Sometimes it can be your fault, while other times it is the clients, but it’s usually not that cut and dry. Often it’s a combination of all of the above. So what can you do to get the project back on track?

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Episode 387 – How to eSCAPE from Employee to Entrepreneur with Anik Singal

Books, Entrepreneurship, Expert Interview, Investing In Yourself, Making Money Online, Managing Change, Mindset, PodcastBy Brian Basilico August 8, 2018 Leave a comment

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Anik Singal is the Founder and CEO of Lurn, Inc. Having trained over 300,000 Entrepreneurs all over the World – Anik Singal is recognized as one of the World’s Top Entrepreneurship coaches. Anik Singal is on a mission to empower more than 1,000,000 Entrepreneurs through his new #LurnNation platform at www.Lurn.com.

BusinessWeek recognized him in the Top 3 of the Best U.S. Entrepreneurs Under 25. He’s an Inc500 CEO, listed 2-times among the Fastest Growing Companies in America. While in college at the University of Maryland, he was awarded Company of the Year from MTech and named Entrepreneur of the Year by the Hinman CEOs.

His digital publishing businesses generate over $20 Million/year in sales; and he has helped contribute to over $100 Million in online publishing sales (between his own products and his clients’ businesses).

Anik is also incredibly passionate about giving back. For nearly two decades, he has devoted his life to building schools around the world. He dreams of providing education to those who are not currently receiving that birth-right! As of today, Anik has been a key driver in helping build four schools in India. He plans to scale his mission globally, all through his non-profit organization, For All Our Good

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Episode 386 – How To Become A True Entrepreneur And Owning It?

Accountability, Entrepreneurship, Influence, Managing Change, Mindset, Podcast, Thought LeadershipBy Brian Basilico August 6, 2018 Leave a comment

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What is the difference between an Entrepreneur and a Wantrepreneur? Entrepreneurs own it!

What is “it”? It’s the difference between making a legacy and making a living.

People who work in corporations and in network marketing can have the entrepreneurial spirit, but they lack true ownership of their destiny and the business that you are building. Yes, stock options and downstreams have their value, but you don’t own it… it’s a rental game that you can’t totally control.

Entrepreneurs have multiple traits:

Inventive
Create Business Opportunities
Measure Success In Growth
Self Motivated
Humble
Leadership
In this episode, we will explore what separates an Entrepreneur and a Wantrepreneur. Now I understand that owning it is not for everybody, but if that sounds like you, then you want to listen to this episode!

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Episode 385 – LinkedIn Secrets with Estie Rand

Expert Interview, Generating Leads, LinkedIn, PodcastBy Brian Basilico July 31, 2018 Leave a comment

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Estie Rand is not your average business coach. This mom of five guides business owners ranging from multi-millionaires to freelancers on how to earn more money with less headache. The founder and owner of Strand Consulting, an LA based boutique consultancy, this marketing maven has hacked the code to closing 5-figure deals using social media. Estie gives her clients – and everyone else listening – a piercing clarity on where they can put their best efforts in everything from marketing to staff management. She is also the host of the Business Breakthrough Podcast, where she humanizes business and helps businessify humans.

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Episode 384 – How To Increase Profits With Sales & Marketing Alignment?

Client Expectations, Content Marketing, Generating Leads, Internet Marketing, Know Your Audience, Podcast, Relationship Marketing, Sales, Sales Funnels, Thought LeadershipBy Brian Basilico July 30, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB) | Embed

In small businesses, Sales & Marketing are often two hats worn by the same person. In larger companies, they are often two groups separated by cubicles, Ideology, and methodology. Yet, Sales & Marketing have the common goal of generating more revenue.

Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer.

Sales are activities related to selling or the number of goods or services sold in a given time period.

Digital marketing has changed the landscape and focus. Marketing often wants to use new methods to create client engagement, while the sales team often wants to rely on the tried and true methods that have worked for years.

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Episode 383 – Growth Hacking Your Way To Faster Profits with Vin Clancy

Expert Interview, Facebook, Facebook Groups, Growth Hacking, Instagram, LinkedIn, Podcast, Sales, Using GroupsBy Brian Basilico July 25, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 24:27 — 33.8MB) | Embed

Infamous growth hacker Vin Clancy’s went from being on social welfare in the UK to launching 2 online magazines that got over 20 million page views in their first two years with zero spend.

He’s since then won best speaker at SXSW V2V for his growth hacking talk, finished a 100-date world tour, made six figures on his debut growth hacking book, created one of the biggest marketing communities on Facebook, and moved to L.A., where he teaches companies how to rapidly grow their businesses.

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Episode 382 – Can Guilt Be Useful To Get People To Buy Something?

Accountability, Branding, Customer Service, Generating Leads, Influence, Mindset, Own It, Podcast, Relationship Marketing, Reputation, Social Media, TestimonialsBy Brian Basilico July 23, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.2MB) | Embed

There was a National Lampoon Magazine issue entitled “If You Don’t Buy This Magazine We Will Kill This Dog”. It was a very effective cover, but did it guilt people into buying the magazine? Probably not!

People don’t want to be guilted into buying something, but you can motivate them if you can empathize with them about being a victim…

HVAC – Not Maintaining vs Bad Quality
Food – Not Eating Healthy vs Hidden Ingredients
Money – Not Working Hard Enough – Not Knowing The Secrets

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Episode 381 – Who Is The Villain And Hero In Your Marketing Copy with Nathan Fraser

Copywriting, Expert Interview, Influencer Marketing, Podcast, Psychology Of Social Media, Sales, Thought LeadershipBy Brian Basilico July 18, 2018 2 Comments

Podcast: Play in new window | Download (Duration: 28:13 — 39.0MB) | Embed

Nathan is the co-host of the copywriters podcast with David Garfinkel. He’s a professional copywriter and marketing consultant. He’s also a functioning facebook addict.

Because of his non-traditional views and background, he’s become known as the High Priest of Propaganda.

You can find out more about him at copyandfunnels.com
Because of his non-traditional views and background, he’s become known as the High Priest of Propaganda.

You can find out more about him at copyandfunnels.com

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Episode 380 – How To Build A Powerful Brand With Passion, Purpose And Payoffs

Advertising, Affiliate Marketing, Branding, Facebook, Facebook Groups, Influencer Marketing, Niche Marketing, Podcast, Relationship Marketing, Thought LeadershipBy Brian Basilico July 16, 2018 Leave a comment

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Building a tribe is one of the hardest and long-term games in marketing your business. A tribe is a group of people who have a passion, purpose, and payout when your brand is involved. Here is the definition of these terms…

Passion – an intense desire or enthusiasm for something
Purpose – a person’s sense of resolve or determination
Payoff – a final outcome; a conclusion
In this episode, we will discuss how I turned my passion for my dog into a growing and engaging Facebook group that integrates experts and dog owners around holistic methods to promote dog health. Although there is a component of selling products, that is the long-term game and not the immediate results! Patience will have a payoff!

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Episode 379 – Being Part Of A Local News Column Through Public Relations with Jim Kendall

Expert Interview, Newpapers, Podcast, Public RelationsBy Brian Basilico July 10, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 19:15 — 26.6MB) | Embed

An entrepreneur and advisor to small, mid-size businesses since 1989, with first-hand awareness of the challenges business owners face. Will ask questions, listen to your answers, work with you to find solutions to business problems.

Trusted professional connections that range from lending to IT to graphic design, social media to attorneys and accountants.

Author of a weekly column on small business management for Daily Herald, a popular speaker on small business topics at SBDCs and similar organizations. Mentor, Center for Professional Excellence, Elmhurst (IL) College.

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