Episode 673 – How Using Mixed Emotions Can Emotionally Charge Your Marketing Messages?

Blogging, Business To Business Marketing, Content Marketing, Emotional Intelligence, Human To Human, Know Your Audience, Podcast, StrategyLeave a comment

Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

Literary theorist Christopher Booker adheres to the school of thought that there are 7 basic plots to all stories including movies, play, sitcoms, and more. They all tend to cycle the viewer through a range of emotions. But in our daily business marketing, we don’t have the time or attention span to develop a plot…

Details

Episode 672 – The Role of Creativity Plays In Enhancing Innovation with David Nayer

Accountability, C-Suite Topics, Emotional Intelligence, Expert Interview, Innovation, Mindset, PodcastLeave a comment

Podcast: Play in new window | Download (Duration: 32:23 — 37.1MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

I’ve been on every side of innovation: discovering, creating, building, operating, partnering, and exiting. I’m vetted in public companies, a serial entrepreneur, an advisor and partner for venture, and a fund builder and operator. My 40 years of experience includes business and technical leadership in public companies, start-ups, and turnarounds. I have also worked in…

Details

Episode 671 – Why You Should Treat Your Marketing Like Choosing A Winning Stock?

Business To Business Marketing, C-Suite Topics, Human To Human, Know Your Audience, LinkedIn, Niche Marketing, Podcast, Strategy, SuccessLeave a comment

Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

At one point, I thought it would be a good idea to try day trading… BOY was I wrong? I did not understand the basic concepts of how good stock purchases take targeted research. There are some key factors like Earnings Growth Trends, Price Earning Ratio, and Long Term Stability (which to this day I…

Details

Episode 670 – Unleash Your Primal Brain (And Understanding Your Customers) with Tim Ash

Accountability, Branding, C-Suite Topics, Disruption, Education, Emotional Intelligence, Expert Interview, Mindset, Podcast, Spirituality1 Comment

Podcast: Play in new window | Download (Duration: 22:40 — 25.9MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, executive marketing advisor, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization. Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing…

Details

Episode 669 – Vanity Fair, Unfair Vanity, and Vanity Metrics

Advertising, Engagement, Facebook Groups, LinkedIn, Newpapers, PodcastLeave a comment

Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

I had a meeting with someone on Lunchlub named Holly. She works at Vanderbilt Medical Center in Media. We discussed how they are changing their methodologies to an email newsletter, educational content, and even Podcast to communicate with patients, doctors, and staff. It makes me think of how the communication industry has changed with newspapers…

Details

Episode 668 – INTERVIEW SPECIAL – Life Lessons For Success with Tag Team Member DC Glenn

Advertising, Branding, Disruption, Expert Interview, Influence, Influencer Marketing, Managing Change, Podcast, Public Relations, SuccessLeave a comment

Podcast: Play in new window | Download (Duration: 54:34 — 41.2MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

DC Glenn was born in Chicago, Illinois, and Steve Gibson was born in Omaha, Nebraska. Both moved to Denver, Colorado, as young children. They met at Manual High School in 1982, where both pursued their musical interests. Gibson played drums in the jazz band and attended audio engineering classes at an early college education program,…

Details

Episode 667 – The History of CRMs and Why People Don’t Use Them Enough with Jon Ferrara

Business Tools, C-Suite Topics, Content Marketing, Customer Relationship Manager, Expert Interview, Generating Leads, List Building, Marketing Automation, Podcast, Productivity, Sales, Sales FunnelsLeave a comment

Podcast: Play in new window | Download (Duration: 24:40 — 28.2MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

Jon is a SaaS entrepreneur and a CRM pioneer. He’s mostly known for founding one of the first CRMs, GoldMine. After selling his first company and retiring for 10 years, he decided to get back in the business because he saw that contact management was broken with no CRMs offering business owners an entire view…

Details

Episode 666 – 6 Myths of Business I Created To Confuse You with Special Guest Lucifer

Accountability, Business Trends, Client Expectations, Coaching, Disruption, Entrepreneurship, Expert Interview, Facebook Ads, Google Adwords, Mindset, PodcastLeave a comment

Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

Lucifer is the world-renowned GREED coach and business consultant and also known as Coyote, Dracula, Beelzebub (he prefers Bubba), and the Prince of Darkness, He does not disclose clients, but you would recognize many of them from ancient mythology and current news headlines. He is proud of his book, “The 7 Deadly Sins For Successful…

Details

Episode 665 – Do You Have An Addiction To Average with Kellan Fluckiger

Accountability, Business Trends, C-Suite Topics, Coaching, Entrepreneurship, Expert Interview, Mindset, Podcast, Purpose, TrainingLeave a comment

Podcast: Play in new window | Download (Duration: 22:35 — 25.9MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

Ultimate Catalyst for personal transformation. Creator of the ultimate life formula. Author of 13 books and “your ultimate life“ podcast. 30-year executive experience in the energy industry. Survived a near-death experience and committed to those ending addiction to average. Coming through decades of depression, addictions, life-threatening illness and a near-death experience, Kellan has become the…

Details

Episode 664 – Why Online Ads Can Be More Of A Gamble Like A Slot Machine?

Advertising, Business To Business Marketing, Business Tools, Content Marketing, Facebook Ads, Google Adwords, Google Analytics, Podcast, Sales FunnelsLeave a comment

Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

Gambling can be a fun personal activity but has perils when it comes to business. But all too often, businesses use advertising as a way to attract customers without realizing the full concept that they may be gambling with their profits. Slot machines are the most common casino game played because they are easy and…

Details