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Episode 667 – The History of CRMs and Why People Don’t Use Them Enough with Jon Ferrara

Business Tools, C-Suite Topics, Content Marketing, Customer Relationship Manager, Expert Interview, Generating Leads, List Building, Marketing Automation, Podcast, Productivity, Sales, Sales FunnelsBy Brian Basilico April 20, 2021 Leave a comment

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Jon is a SaaS entrepreneur and a CRM pioneer. He’s mostly known for founding one of the first CRMs, GoldMine. After selling his first company and retiring for 10 years, he decided to get back in the business because he saw that contact management was broken with no CRMs offering business owners an entire view…

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Episode 666 – 6 Myths of Business I Created To Confuse You with Special Guest Lucifer

Accountability, Business Trends, Client Expectations, Coaching, Disruption, Entrepreneurship, Expert Interview, Facebook Ads, Google Adwords, Mindset, PodcastBy Brian Basilico April 19, 2021 Leave a comment

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Lucifer is the world-renowned GREED coach and business consultant and also known as Coyote, Dracula, Beelzebub (he prefers Bubba), and the Prince of Darkness, He does not disclose clients, but you would recognize many of them from ancient mythology and current news headlines. He is proud of his book, “The 7 Deadly Sins For Successful…

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Episode 665 – Do You Have An Addiction To Average with Kellan Fluckiger

Accountability, Business Trends, C-Suite Topics, Coaching, Entrepreneurship, Expert Interview, Mindset, Podcast, Purpose, TrainingBy Brian Basilico April 14, 2021 Leave a comment

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Ultimate Catalyst for personal transformation. Creator of the ultimate life formula. Author of 13 books and “your ultimate life“ podcast. 30-year executive experience in the energy industry. Survived a near-death experience and committed to those ending addiction to average. Coming through decades of depression, addictions, life-threatening illness and a near-death experience, Kellan has become the…

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Episode 664 – Why Online Ads Can Be More Of A Gamble Like A Slot Machine?

Advertising, Business To Business Marketing, Business Tools, Content Marketing, Facebook Ads, Google Adwords, Google Analytics, Podcast, Sales FunnelsBy Brian Basilico April 12, 2021 Leave a comment

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Gambling can be a fun personal activity but has perils when it comes to business. But all too often, businesses use advertising as a way to attract customers without realizing the full concept that they may be gambling with their profits. Slot machines are the most common casino game played because they are easy and…

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Episode 663 – Following The North Star to Your Success with Dan McPherson

Accountability, Business Trends, C-Suite Topics, Coaching, Entrepreneurship, Expert Interview, Mindset, Podcast, Purpose, TrainingBy Brian Basilico April 7, 2021 Leave a comment

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Dan McPherson, International Speaker, Business and Personal Development Coach, and CEO of Leaders Must Lead, is on a mission to help Creatives and Entrepreneurs create and grow profit and understand that Dreams ARE Real. With more than 25 years of experience in corporate roles leading teams of up to 2000 and responsible for more than…

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Episode 662 – Creating Content From A Philosophical – Philanthropic – Propaganda Perspective

Business To Business Marketing, Community, Copywriting, Emotional Intelligence, Influence, Mindset, Podcast, Relationship Marketing, Storytelling, Thought Leadership, Value PropositionBy Brian Basilico April 5, 2021 Leave a comment

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Philosophy, Philanthropy, and Propaganda all have different meanings to different people. Some are positive and some are negative. But they all can have an impact on the effectiveness of your marketing messages. If you want to connect with humans you have to meet them where they are at. You have to provide some sort of…

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Episode 661 – Developing The Next Generational Sales Force with David Lopez

Business Trends, C-Suite Topics, Community, Customer Service, Education, Emotional Intelligence, Expert Interview, Generational Influence, Giving Back, Podcast, Purpose, Sales, TrainingBy Brian Basilico March 31, 2021 Leave a comment

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As co-founder/CEO, my superpower is that I actually give a damn. I care about increasing opportunities for our students. In my free time, I love to watch or play basketball! Internalyze is an online education platform that trains and empowers minority students to succeed in sales. We teach our students the necessary sales and emotional…

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Episode 660 – If You Want To Grow Your Business – Network Better

Business To Business Marketing, Investing In Yourself, Networking, Podcast, Referrals, Relationship Marketing, Training, Working From HomeBy Brian Basilico March 29, 2021 Leave a comment

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During the last year and the world of working from home, I was blown away at all of the networking groups I was able to find online. Some of them had upwards of 100 people at a Zoom meeting. Networking has been a tool that I have used for years, but it’s taught me lessons…

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Episode 659 – The Dream Vs Reality Of Crappy Marketing with Jonny Cooper

Accountability, Business To Business Marketing, Business Trends, Coaching, Community, Expert Interview, Investing In Yourself, Online Communities, Podcast, Purpose, TrainingBy Brian Basilico March 24, 2021 Leave a comment

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British author, piano player, international racing driver, and business coach Jonny Cooper is the founder of www.JonnyHatesMarketing.com Since growing a business to 8-figures and exiting, Jonny’s been supporting coaches, trainers, therapists, and consultants who are serious about building their thriving practice, changing the world, and enjoying a life of effortless abundance. His Client Attraction Blueprint…

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Episode 658 – To Be FRESH Content Creator You Need to Be A Consumer First

Audio Books, Business To Business Marketing, C-Suite Topics, Content Marketing, Investing In Yourself, Podcast, Storytelling, Strategy, Success, Thought Leadership, TrainingBy Brian Basilico March 22, 2021 Leave a comment

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Who knew eating could be so complex? Today we have many choices. Fast food, or restaurant delivery, grocery shopping, or grocery delivery. Each has its advantages, but FRESH takes more time. If you want to deliver FRESH Content, you may need to consume great content and blend it together with your own creativity. When you…

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