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Episode 403 – Who Is Gen Z and How Do They Spend $600 Billion a Year with Kathleen Hessert and Krista Jasso

Client Expectations, Expert Interview, Generational Influence, Influencer Marketing, Know Your Audience, Niche Marketing, Podcast, Psychology Of Social MediaBy Brian Basilico October 2, 2018 Leave a comment

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When the marketplace was still fixated on the peculiarities of Millennials, Kathleen migrated to what’s NEXT- Generation Z. Used to working with young athletes, she turned to teens to build WeRGenZ from the grassroots up. Today she helps brands understand the future through today’s youth and amplifying voices of the generation. She’s a much sought-after public speaker, and consultant wowing audiences with insights derived from her original research and thousands of members of the WeRGenZ Teen Think Tank.

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Episode 402 – How-To Simplify Your Marketing – What Would Mr. Rogers Do?

Influencer Marketing, Know Your Audience, Podcast, Storytelling, Success, Thought LeadershipBy Brian Basilico October 1, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB) | Embed

My wife and I watched a documentary this weekend called “Won’t You Be My Neighbor”. It chronicled the life of Fred Rogers, the pastor, actor, and puppeteer from “Mr. Rogers Neighborthood” (a PBS children’s TV show). He had a special way of connecting with children That has been legendary for years.

It made me think…”What if we applied some of his methods of communicating with children in your marketing?” A lot of marketing is based on fear and self-doubt. What would happen if we could apply some of his tactics? He made children feel…

Heard
Accepted
Loved
Safe
Worthy
In this episode, we will explore applying those to our marketing efforts. It may not work with every product or service, or even yours, but why not try to insert some positivity in the world?

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Episode 401 – Creating Influence and Awareness With Interviews with Cathy Demers

Coaching, Content Marketing, Expert Interview, Interviews, Podcasting, Relationship Marketing, VideoBy Brian Basilico September 26, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 19:37 — 27.1MB) | Embed

Founder of BusinessSuccess.com and Host of the popular Business Success Cafe, Cathy Demers is not a “wanna be” when it comes to proven business success. In fact, she co-founded a company with a tiny $10K investment and turned it into a company worth over 20 million dollars!

She’s amassed over 25 years in business development, with companies such as Microsoft and IBM, she successfully took her own company public while serving as President and CEO.

Cathy is a sought-after expert and has presented keynotes and courses for organizations worldwide including the Women Presidents’ Organization, Wired Women, and Novice to Advanced Marketing Systems to name just a few.

Known for her direct, but friendly and supportive, style as well as her business savvy and her “let’s get ‘er done” approach, Cathy combines the wisdom that comes from her vast business experience with her unique talent for helping business owners get clear…stay focused…take inspired action…and get fantastic results!

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Episode 400 – Lessons Learned in 4 Years and 400 Episodes?

Entrepreneurship, Interviews, Managing Change, Podcast, Podcasting, Relationship Marketing, Social MediaBy Brian Basilico September 24, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 10:21 — 14.4MB) | Embed

On November 2nd, 2014, this podcast was launched. It was originally called “My Marketing Magnet” because I thought people would not get the BACOn reference about me and my book “It’s Not About You, It’s About Bacon! Relationship Marketing in A Social Media World!”. Boy, was I wrong?

Three months later, I changed it to “The Bacon Podcast” and it started to take off. I had to go through all the past episodes and re-edit them with new intros and outros, text, art and more! Now it receives thousands of downloads a month and was voted one of the top small business podcasts by Inc. Magazine!

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Episode 399 – Creating Viral Social Video In Animoto with Jason Hsiao

Advertising, Content Marketing, Creating Graphics, Expert Interview, Generating Leads, Podcast, Social Media, Storytelling, VideoBy Brian Basilico September 18, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 29:58 — 41.4MB) | Embed

Jason Hsiao is the co-founder and Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for anyone to create professional-quality marketing videos, even if they have no technical skills and have never created a video before. With the mission of empowering everyone to create powerful videos regardless of age or experience, Jason founded Animoto with his high school and Dartmouth College friends back in 2006.

Animoto’s certified partnerships with Facebook, Instagram, YouTube, and the Small Business Administration give it unique insight into the changing social media and business landscape — which may be why more than 1-million businesses around the world are already using Animoto to create marketing videos. Prior to founding Animoto, Jason was a producer for MTV Networks and Comedy Central.

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Episode 398 – How-To Learn The KEY To Your Success?

Branding, Internet Marketing, Investing In Yourself, Podcast, Relationship Marketing, Sales, Thought LeadershipBy Brian Basilico September 17, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB) | Embed

Every business person is on the lookout for new business. What stands between you and success is the KEY. KEY stands for “Knowledge Empowers You!”

There are really only 3 ways to grow your business…

Sell More To The Same Customers?
Sell More To  New Customers?
Raise Your Prices?
People often spend a lot of time trying the latest and greatest Bright Shiny Object which are touted as the NEW wat to create business. These are often simply tactics like Facebook Live, Instagram, YouTube, Ads and more. Sometimes people will try to sell you visibility through services like Google, Yelp, Houzz, and more. But do they get you the KIND of potential client you are really looking for or just a bunch of price shoppers and tire kickers?

In this episode, we will explore how to use your BRAND to build trust and why investing yourself pays the greatest interest!

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Episode 397 – Business Success Strategies with Cathy Demers

Coaching, Expert Interview, Internet Marketing, Mindset, Motivation, Podcast, Project Management, Success, Time Management, UncategorizedBy Brian Basilico September 11, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 23:41 — 32.7MB) | Embed

She’s amassed over 25 years in business development, with companies such as Microsoft and IBM, she successfully took her own company public while serving as President and CEO.

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Episode 396 – How Do YOU Define Success In Your Business?

Business Trends, Client Expectations, Customer Service, Mindset, Podcast, Relationship Marketing, Sales, SuccessBy Brian Basilico September 10, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB) | Embed

Have you ever found something not working only to find you never turned the power on? In the world of electronics and troubleshooting, you start at the end first and work your way back to the source.

When it comes to success, I would like to offer you a similar solution. Most of the time people focus on tasks, then milestones, then goals, but I suggest that you go in rever order (reverse engineer). Start with the goal, build the milestones, and then outline the tasks.

I like to view success as a bridge between action and acquisition. Many people measure success by the acquisition of money, while others measure it differently…

Happy Customers?
Happy Team Members?
Happy Life? Lifestyle? Self?
In this episode, I will discuss how I use my goal of running a 5K race and how I use goals, milestones, and tasks to achieve success.

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Episode 395 – How To Make More Money? Change Your Money Mindset! with Marla Tabaka

Coaching, Emotional Intelligence, Entrepreneurship, Expert Interview, Investing In Yourself, Managing Change, Mindset, Podcast, SalesBy Brian Basilico September 5, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 23:50 — 32.9MB) | Embed

Marla Tabaka is an internationally known small business strategist, national radio show host, and leading Inc.com author. Her integrative approach to coaching combines mindset management and strategic planning, resulting in multi-million dollar businesses for many of her small business clients.

After a career of 22-years as an Emmy Award-winning producer at NBC Television, Tabaka worked as a creative consultant for large and mid-sized corporations, established and sold a retail business, and then founded her business coaching practice in 2003. Early in her coaching career she achieved the status of leading coach with the American Express sponsored “Count Me In for Women’s Economic Independence” program where she led dozens of female business owners to successful 7 and 8 figure business results.

In 2015 she co-founded EmpruV Business Value Builders with ABC’s Shark Tank’s original Shark and founder of As Seen on TV, Kevin Harrington. The two co-host the nationally broadcasted Big Pitch Radio Show and Tabaka holds an Advisory Board position at the award-winning DRTV consultancy, Shark Finds with Kevin Harrington.

In addition to her articles at Inc.com, you’ll find Tabaka’s work featured in major business publications such as American Express Open, Fox Business News, TIME Business, NAWBO SmartBrief, The Huffington Post, Entrepreneur.com, and The Business Intelligence Report.

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Episode 394 – How To Be More Productive By Taming Your Technology

Affiliate Marketing, Business Tools, Coaching, Email Marketing, Investing In Yourself, Maintenance, Podcast, Productivity, Software, Time Management, Tools, Video, Web Hosting, WebinarsBy Brian Basilico September 3, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB) | Embed

Today is Labor Day and I am laboring over the podcast to keep you informed and in the loop. Most entrepreneurs or solopreneurs work more hours than your typical 9-5 worker, but there are additional payoffs afforded those who control their own time.

If you are like most, you are trading hours for dollars, and that’s OK. The more time you can save the more money you can make. So does it make sense to pay a little bit to save a bunch of time? If you can spend $100 a year to save 1 hour per month that you could bill $100 for… you would be $1100 ahead of the game by the end of the year!

In this episode, I will discuss the products and tools that I use to increase my productivity and help me efficiently make more money…

Acuity Scheduling
Aweber
Evernote
GoToMeeting
Vimeo
A2 Hosting (Bonus)
Here are a few facts about wasted time in your business…

Did you know that over the course of your lifetime, we will spend a total of 3,680 hours or 153 days searching for misplaced items?
We lose an average of 4.5 hours a week looking for documents on our computers, servers or in the cloud.
50% of us… use 4 devices and 9 apps daily.

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