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Episode 653 – How To Rev Up Your Social Media Engine When The World Shifts To Neutral with Robin Wilson

Expert Interview, Facebook, Facebook Ads, Joint Ventures, Managing Change, Podcast, Social Media, Social Networking, Success, Virtual SellingBy Brian Basilico March 3, 2021 Leave a comment

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Sassy is a word she likes to use to describe herself, but really words like driven, focused, and direct are closer to the flavor of cupcake that she is. Robin started SCP AGENCY in a time when no one knew this was a business. In 2013 they would ask…“Like, do people really pay you to…

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Episode 652 – Don’t Be an Icky Guy (or Gal) Find Your Purpose with Ikigai

C-Suite Topics, Podcast, Purpose, Sales, Strategy, Success, Systems, Training, Value PropositionBy Brian Basilico March 1, 2021 Leave a comment

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It’s hard to believe that’s it’s been a year that most of us have been on lockdown due to the pandemic. It has been tough on some and we all need a way to stay upbeat and redefine our purpose. There is a Japanese word, Ikigai, that means “a reason for being”. The word refers…

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Episode 651 – Pay It Forward Tuesdays with Chuck Hester

Cause Marketing, Expert Interview, Giving Back, Human To Human, Investing In Yourself, Joint Ventures, Philanthropy, PodcastBy Brian Basilico February 24, 2021 1 Comment

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Chuck Hester is a nationally renowned LinkedIn trainer and speaker who helps clients get the most out of LinkedIn. He also teaches others how to communicate effectively both in their personal life and career. Chuck has addressed audiences throughout the United States, Mexico, Canada, and Australia. He has created and presented online courses for Content…

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Episode 650 – Don’t Be Be An Inbox Clogger – Email With A Purpose

Business To Business Marketing, Business Tools, C-Suite Topics, Drip Email Sequences, Email Marketing, Podcast, Strategy, Success, SystemsBy Brian Basilico February 22, 2021 Leave a comment

Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed

It’s easy to have a full email inbox. As a business owner, you don’t want to be part of somebody’s full inbox, meaning your email lays unread and ultimately in the trash bin. That means you have to make your emails “Must Read” just like “Must See TV”. Email newsletters are the biggest culprit of…

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Episode 649 – Timbits Selling and Delivering Value with David Priemer

C-Suite Topics, Change Management, Customer Service, Expert Interview, Human Capital, Managing Change, Podcast, Sales, Strategy, Virtual SellingBy Brian Basilico February 16, 2021 Leave a comment

Podcast: Play in new window | Download (Duration: 25:26 — 29.1MB) | Embed

Like most of us, David Priemer never thought he’d end up in sales! He started his career tinkering with test tubes and differential equations as an award-winning research scientist before spending the next 20 years leading top-performing sales teams at high-growth technology companies including Salesforce, where he was the Vice President of Commercial Sales and…

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Episode 648 – Organized or Disorganized… That is the Question?

C-Suite Topics, Data Management, Entrepreneurship, Podcast, Productivity, Strategy, Success, Systems, Time Management, Value PropositionBy Brian Basilico February 15, 2021 Leave a comment

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Did you know that the average person spends 2.5 days (60 hours) per year searching for lost items? My guess is that is even longer if you include your digital assets (emails, password, computer files, and more). If you are a solopreneur, that can easily add up to over $6000 (at $100 per hour) in…

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Episode 647 – Best Of – Looking For Some Golden Leads? Get Out There & Serve People with Warren Whitlock

Business Trends, Change Management, Disruption, Expert Interview, Futurecasting, Influencer Marketing, Know Your Audience, Managing Change, PodcastBy Brian Basilico February 10, 2021 Leave a comment

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Hi. I’m Warren Whitlock. My mission is to help brands improve the results of their digital marketing. I started creating content for marketing when “new media” meant we could combine multiple slide projectors for a presentation. By the time I went online in 1981, I’d learned to push for better technology whenever it allowed us…

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Episode 646 – Using Your Inner Crystal Ball With Your Marketing Strategy

Business To Business Marketing, C-Suite Topics, Change Management, Entrepreneurship, Know Your Audience, Podcast, Strategy, Success, Systems, Value PropositionBy Brian Basilico February 8, 2021 2 Comments

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Black Magic Ball with answer Outlook not so good There is a big difference between a marketing plan and a marketing strategy. A Crystal Ball, the Magic 8-Ball, and Zoltar are all fun, but in the end, it’s entertainment and not sound business. A marketing strategy refers to a business’s overall game plan. Business strategists…

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Episode 645 – The Quick Business To Public Speaking Method with Connie Regan Green and Ellen Finkelstein

Authority Marketing, Books, Business Trends, Content Marketing, Education, Expert Interview, Funnels, Joint Ventures, Niche Marketing, Podcast, Sales Funnels, Speaking, StorytellingBy Brian Basilico February 3, 2021 Leave a comment

Podcast: Play in new window | Download (Duration: 28:57 — 33.1MB) | Embed

Connie Regan Green Connie Ragen Green is a former classroom teacher and real estate appraiser who left it all behind to come online in 2006. As an author of more than twenty books, publisher, international speaker, and entrepreneur she serves others by helping new entrepreneurs to build their own lucrative online businesses. Connie is also…

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Episode 644 – Why You Want To Be The Problem Child

Accountability, Business To Business Marketing, C-Suite Topics, Change Management, Disruption, Entrepreneurship, Human To Human, Podcast, Strategy, Value PropositionBy Brian Basilico February 1, 2021 Leave a comment

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According to a recent study by MIT, second-born children, particularly boys, tend to be the troublemaker or the “black sheep” in the family compared to their older siblings. The youngest children are spoiled and are believed to be unafraid to do risky things. In business, it pays to be the problem child. They tend to…

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