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Episode 354 – The Lost Art Of Integrity… Is Character More Important Today?

Investing In Yourself, Know Your Audience, Making Money Online, Managing Change, Podcast, Storytelling, Thought LeadershipBy Brian Basilico April 16, 2018 Leave a comment

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I was having a coffee with my mentor Al, when this question came up. “Is integrity dead? Is character more important today than ever before?” In this world of social media, fake news, a

nd sales pitches coming harder and faster than ever before in history… the answer is “Yes… But!”

I have been on a track of ‘Thought Leadership’ and using tools to get your messages found and acted upon. What happens when your messages and your deliverables are not aligned?

That’s what integrity is. You are who you are in your car… or online!

When you sell products or services online, you and your clients have to answer 3 basic questions:

Can They Afford It?
Do They Want To Change?
Can They Be Held Accountable?
In this episode, we will explore this and so much more and what it has to do with your messaging, sales and ultimately your social media integrity!

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Episode 353 – The Psychology Of Social Media with Brian Kinghorn – Part 1

Expert Interview, Influence, Influencer Marketing, Podcast, Psychology Of Social Media, Social MediaBy Brian Basilico April 10, 2018 Leave a comment

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Brian E. Kinghorn, Ph.D. is an assistant professor of Curriculum, Instruction, and Foundations at Marshall University. He earned his doctorate in educational psychology and educational technology at Michigan State University. Dr. Kinghorn teaches courses in Educational Psychology, Human Development, Elementary Science, and the Psychology of Social Media. His writing and research interests include learning from teaching, social media in education, and the psychology of social media. He also presents inquiry-based science assemblies at elementary schools with Junior Science World, a company he founded in 2009. He and his wife Leah are the parents of 8 children.

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Episode 352 – Social Media Emotions… Is It The Cocaine of Content?

Client Expectations, Content Marketing, Emotional Intelligence, Facebook, Influencer Marketing, Instagram, LinkedIn, Podcast, Social Media, Thought LeadershipBy Brian Basilico April 9, 2018 Leave a comment

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Facebook has woken up a sleeping giant… 200 million strong. We are part of a community of angry people, but should we be angry at ourselves? Unless you are buying ads, you’re not the customer, but YOU ARE the PRODUCT being sold. This is not new or unique to Social Media. Financial companies like Experian…

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Episode 351 – Web Hosting Concepts with A2 Hosting CMO Corey Hammond

Business Tools, Expert Interview, Podcast, Software, Web Hosting, WebinarsBy Brian Basilico April 4, 2018 Leave a comment

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Corey Hammond is the Chief Marketing Officer of A2 Hosting and is an experienced digital marketer with a long track record of building online businesses. His experience starting in the agency world running client campaigns from small businesses all the way to enterprise clients. He then moved into web hosting in 2010. He is currently the CMO for A2 Hosting where he oversees growth initiatives for the company.

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Episode 350 – Website Hosting… What Is It? Why Should You Care?

Own It, Web Domains, Web Hosting, WebsitesBy Brian Basilico April 2, 2018 Leave a comment

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Web Hosting is something that you never really think about when it’s working, and obsess about when it’s not. It’s the lifeblood of your website and your information being found and viewed on the web and in search engines like Google.

I often talk about creating content assets and not trying to run a business on FREE platforms like Facebook, Twitter, LinkedIn and so on. Then why would you want to run a business on a FREE web hosting service? Free means you don’t own it and you can be shut down at any time for any reason, and there is NOTHING you can do about it!

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Episode 349 – Managing Your Social Media Marketing Calendar Using CoSchedule with Garrett Moon

Business Tools, Content Marketing, Expert Interview, Marketing Automation, Podcast, Productivity, ToolsBy Brian Basilico March 27, 2018 Leave a comment

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Garrett Moon is the CEO and Co-Founder at CoSchedule, the web’s most popular marketing calendar and the fastest growing startup in North Dakota. Ranked as the best business tool built by a startup on Entrepreneur.com, CoSchedule helps more than 9,000 marketing teams stay organized in more 100 countries around the world. In 2016, CoSchedule was named one of the top five startups in Tech. Co’s Startup of the Year Competition.

As a thought leader, Garrett is the author of “The 10x Marketing Formula” and has been blogging and speaking about content marketing, social media marketing, and startup business for more than eight years. He’s been featured on sites like Forbes, Entrepreneur, AdWeek, and Content Marketing Institute.

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Episode 348 – This Is Why Social Media Is On Its Way Out?

Business Tools, Content Marketing, Facebook, LinkedIn, Podcast, Social MediaBy Brian Basilico March 26, 2018 Leave a comment

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You should be angry with Facebook.. they offered us all a false sense of trust. But what did you really expect? Facebook sucked us in by connecting you with your friends and past. Then, they opened up for businesses. But what business are they really in? In exchange for free access… they use social profiling to…

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Episode 347 – Working With Virtual Assistants with Jeff J. Hunter

Cause Marketing, Customer Service, Expert Interview, Podcast, Time Management, Virtual AssistantsBy Brian Basilico March 20, 2018 Leave a comment

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Jeff J Hunter is a Project Manager, Consultant and Virtual Team Expert building with teams worldwide. He has helped SCALE Million Dollar Startups to Billion Dollar Enterprises and helped HUNDREDS of Entrepreneurs grow their businesses VIRTUALLY.

Over the past 10 years Jeff has built dozens of teams to achieve success for the smallest to the most complex projects. You see, as Jack Welch said “The team with the best players wins.”

“I show successful people how to use a virtual team to build businesses, without all the overhead.”

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Episode 346 – How to Get Paid More By Working With Virtual Assistants

Blogging, Business Tools, Content Marketing, Copywriting, Customer Service, Email Marketing, Podcast, Productivity, Time Management, Virtual AssistantsBy Brian Basilico March 19, 2018 Leave a comment

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What did you do with your 168 hours, 10,000 minutes or 600,000 seconds last week? Chances are you spent 1/3rd working, 1/3rd sleeping, and 1/3rd on everything else. “Work to your strengths and hire to your weaknesses” is one of my favorite sayings. I use VA’s to handle tasks like proofreading, blog posting, and email…

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Episode 345 – Making The Most Of Evernote with CMO Andrew ‘Malc’ Malcolm

Business Tools, Expert Interview, Podcast, Productivity, Project Management, SoftwareBy Brian Basilico March 13, 2018 1 Comment

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Over a decade leading global SaaS businesses, Andrew has tried just about everything to generate growth with marketing. Some of which has work; most of which hasn’t. But through identifying new products, pivoting to adjacent markets, changing monetization models, spending big on above the line marketing, doubling down on search engine marketing and more, Andrew has developed a repeatable approach to marketing that he calls “creatively analytic.”

As CMO of Evernote, Andrew has created an organization using this approach that delivers just the right message at just the right time through owned and earned media. Since joining Evernote, he’s driven the company past 200M registered users, more than 5B notes and double paying users; all leading to cash flow positive.

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