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Episode 476 – How Great Graphics Will Help Your Content Get Noticed?

Content Marketing, Graphics, Images, Photography, Pinterest, Podcast, Social MediaBy Brian Basilico June 17, 2019 Leave a comment

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Images are integral to your content. When my wife broke the screen on her iPhone, I took it in to have the screen repairs. At the front of the store, there was a display case, with old broken screens lined up. I took a picture of it and posted it on Facebook and labeled it “The Boulevard of Broken Screens!”. Have you ever seen the image called, “The Boulevard of Broken Dreams”? What emotion does that conjure up in you?

Creating graphics is a skill. So is photography, design, layout and using software to enhance and optimize them. You can choose to do it yourself or hire an expert, but either way, you brand is depending on the quality, the emotion, and the use of those graphics.

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Episode 475 – Managing and Scheduling Your Social Media Posts In Planable with Vlad Calus

Content Marketing, Engagement, Expert Interview, Facebook, Facebook Groups, Instagram, LinkedIn, Podcast, Social Media, TwitterBy Brian Basilico June 11, 2019 Leave a comment

Podcast: Play in new window | Download (Duration: 18:11 — 25.2MB) | Embed

Vlad Calus is the co-founder @ Planable, the command center of social media collaboration for marketing teams, digital agencies, and freelancers to collaborate with their teammates & clients on the content calendar in the most visual way. Planable is used by more than 5000 brands worldwide, including Mini, BMW, Volkswagen, SkyTeam, Wendy’s and many others.

Vlad founded two non-profits at the age of 16, then dropped out of college, moved to another country with two 2 his friends, built Planable (Techstars London ’17) at 19 y.o and became an honoree Forbes 30 Under 30 at 22 y.o. And he’s been featured as a guest writer & marketer by multiple publications including Social Media Examiner, Entrepreneur, WeRSM, Freshdesk, Subsign, Digital Agency Network and many others.

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Episode 474 – What Is More Fascinating On Social Media? Engagement Or Education?

A-B Split Testing, Content Marketing, Creating Graphics, Education, Engagement, Influencer Marketing, Podcast, Social Media, StrategyBy Brian Basilico June 10, 2019 Leave a comment

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What’s more important to you and your business… Engagement or Education when it comes to posting on Social Media? Well that depends on many factors? What platform are you posting? What are your goals, Who is your audience and where are they hanging out?

Engagement is very measurable and desirable, but it’s not always an indication of action. People engage in different ways. They comment, like or share and that can be very exciting, but may or may not culminate in any sales.

Education is creating longer form posts and often links to deeper educational content (like blogs, podcasts, videos, and more). Educating people takes longer to create and often generates less but more targeted engagement. There is, however, and long term cumulative effect that can lead to measurable sales.

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Episode 473 – Making The Most Of Video In Your Marketing Mix with Lou Bortone

Expert Interview, Social Media, VideoBy Brian Basilico June 4, 2019 Leave a comment

Podcast: Play in new window | Download (Duration: 24:14 — 33.5MB) | Embed

Lou Bortone is known as The Video Godfather. We’re not exactly sure why and, frankly, we’re a little afraid to ask. What we do know is that Lou Bortone has been a pioneer and thought leader in the video space since the launch of YouTube in 2005. He’s helped thousands of entrepreneurs and companies create and leverage online video to build their brands and dramatically grow their revenues.

Prior to his industry leading work in online video marketing, Lou spent over 20 years as a marketing executive in the television and entertainment industries, including stints as National Promotion Manager for E! Entertainment Television and Senior Vice President of Marketing for Fox Family Worldwide in Los Angeles.

Lou is a popular speaker, author, and ghostwriter of six business books. He’s also the author of“Video Marketing Rules: How to Win in a World Gone Video.” You can learn more about Lou at LouBortone.com.

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Episode 472 – The Anatomy of the Perfect Social Media Post

Content Marketing, Creating Graphics, Facebook, Hashtags, Instagram, LinkedIn, Networking, Pinterest, Podcast, Social Media, TwitterBy Brian Basilico June 3, 2019 Leave a comment

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Would you take a flight knowing that it was ONLY running on autopilot? Why would you try to do that with your social media posts? Ever platform has a different audience, but more importantly, a different ecosystem for posts. They vary in picture size, text amounts, hashtags or no hashtags, and more!

I use Canva.com (both the free and paid for versions) to create stunning (scroll stopping) graphics. The paid for version lets you resize and reuse your designs.
Graphics are the key to getting attention, but often the meat (BACON) of the message is in the text. Limits range from 280-2000 characters (not words). How you format and use that limited messaging resource is paramount to the effectiveness of your messaging!

In this episode, I will discuss how to maximize Facebook, LinkedIn, Twitter, Pinterest (and touch on Instagram). I wall also give you three DO & DON’T tips to help you get the most out of your social media posts!

If you want people to fly your content airline… Let them know that you are piloting the plane!

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Episode 471 – Books Are Not Just For Paper Anymore And Why YOU Should Write One with Heidi Thorne

Audio Books, Books, Branding, Content Marketing, Copywriting, Ebooks, Expert Interview, Influencer Marketing, Podcast, Writing BooksBy Brian Basilico May 29, 2019 Leave a comment

Podcast: Play in new window | Download (Duration: 24:51 — 34.3MB) | Embed

Dr. Heidi Thorne, MBA/DBA, is a business speaker and author with over 25 years of combined experience in sales and advertising, including over 15 years as editor and advertising director of a trade newspaper covering the plumbing and mechanical contracting trades. In addition to two advanced business degrees (MBA/DBA), Heidi also has five years of experience teaching at the college level. Her business, Thorne Communications LLC, was also a promotional products distributor for 17 years.

Heidi has been an active blogger since 2010, and is the author of several business print books, eBooks, and audio books on small business and self publishing. Her goal is to help authors avoid embarrassing and expensive mistakes when self publishing.

As a professional business speaker, Heidi has done presentations on sales, social media, and self publishing with many business associations and chambers of commerce. She now hosts a regular audio and video podcast, The Heidi Thorne Show, where she discusses self publishing news and views. Heidi has also been a guest on many podcasts and educational webinars over the years. As well, she shares her knowledge and experience through her online courses on Udemy.

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Episode 470 – How To Make Your Content Marketing Messages More Memorable!?

Blogging, Content Marketing, Internet Marketing, Podcast, Psychology Of Social Media, Social Media, Storytelling, Thought LeadershipBy Brian Basilico May 27, 2019 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB) | Embed

In the last episode, I interviewed Jane Atkinson about public speaking as a tool for your business. In that Interview she mention that she like to create keynote speeches that start with a story, make three memorable points, and then close with another story. I Thought that was The Perfect Content Strategy, so I wanted to explore that concept a bit further.

I suggest you keep your posts short and to the points (3-5 to be exact). You should also use some memorable hooks that are esy to remember and repeat. Kind of like the ear worm a good song hook or chorus has!

Here are some techniques I have used and the may help you…

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Episode 469 – Taking The Fear And Mystery Out Of Speaking For Your Business with Jane Atkinson

Expert Interview, Influencer Marketing, Mindset, Podcast, Speaking, Thought LeadershipBy Brian Basilico May 22, 2019 Leave a comment

Podcast: Play in new window | Download (Duration: 28:13 — 38.9MB) | Embed

They say “It’s hard to see the label when you’re inside the jar.” My specialty is to help speakers see and work on what they can’t see in their business.

Having worked with professional speakers for nearly three decades, I understand the common challenges that speakers face. Those that are just starting to seasoned pros often struggle with three main challenges: positioning; branding; and rolling out consistent messaging to their fan base.

I help speakers of all levels develop and launch their business, solidify their brand and message, and market and monetize their keynotes.

I do this through three books that I’ve written: The Wealthy Speaker 2.0, The Epic Keynote, and The Wealthy Speaker Daily Success Planner and Journal, as well as through online courses, group coaching, and private coaching.

As one long-term client shared: “What changed for me working with Jane? Everything…we’ve been together since the beginning and 3 years later we are well on our way to building a million dollar business. She is the definitive Speaker Launcher!” – Ryan Estis, Performance Expert

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Episode 468 – Why Are You Selling Dog Food To Cat People?

Client Expectations, Content Marketing, Email Marketing, Know Your Audience, Niche Marketing, Podcast, SalesBy Brian Basilico May 20, 2019 Leave a comment

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Selling Dog Food To Cat People means that just because someone has a pet, it does not mean that they are potential customers for all kinds of pet foods. Yeah they may get a dog some day, but right now they are paying attention to their immediate needs.Everyone needs water. Consumers and businesses need water, but as you start to niche down, you discover there are differences. Home owners are different than renters, and service businesses have different needs for water than manufacturing.Some people treat marketing like everyone is a customer, but are they really? In today’s short attention span theater, you have to get the right message, to the right person, at the right time!

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Episode 467 – The Power Of Authority Marketing with Michael Greenberg.mp3

Authority Marketing, Content Marketing, Expert Interview, Interviews, Podcasting, Thought LeadershipBy Brian Basilico May 15, 2019 Leave a comment

Podcast: Play in new window | Download (Duration: 25:28 — 35.2MB) | Embed

Michael Greenberg is the founder of Gentleman Of Technology LLC, a B2B venture creation and growth consulting firm. GOT specializes in B2B SaaS and Service businesses, as well as personal advisory services for serial entrepreneurs.He launched his first independent venture, Call For Content, in January of 2017. Call For Content is a full-service podcasting agency for content marketing, audience growth, and monetization strategies. Finishing his transition away from day-to-day at Call For Content at the beginning of this year, Michael is excited to expand his businesses further into podcasting and B2B services with new acquisitions and partnerships to be announced later in 2019.

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