Episode 198 – How-To Embrace Relationship Marketing To Expand Your Business

Branding, Facebook, Generating Leads, Instagram, LinkedIn, Pinterest, Podcast, Relationship Marketing, Reputation, Sales, Social Media, TwitterLeave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.2MB) | Embed

Subscribe: Apple Podcasts | Android | Email | Google Podcasts | Stitcher | TuneIn | Spotify | RSS | More

Relationship Marketing is defined on Wikipedia as “a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a focus on sales transactions.”. In my first book “It’s Not About You, It’s About Bacon! Relationship Marketing In A Social Media World!”, I talk about and define Know, Like, and Trust! Relationship Marketing…

Details

Episode 197 – How To Eat An Elephant & Land A Whale with Mark S. A. Smith

Branding, Business Tools, Coaching, Expert Interview, Generating Leads, Influence, Podcast, Relationship Marketing, Sales1 Comment

Podcast: Play in new window | Download (Duration: 23:13 — 31.9MB) | Embed

Subscribe: Apple Podcasts | Android | Email | Google Podcasts | Stitcher | TuneIn | Spotify | RSS | More

Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed. He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best…

Details

Episode 196 – The 3 Big Mistakes People Make When Reading Google Analytics

Business Tools, Facebook, Generating Leads, Google Analytics, Internet Marketing, Podcast, WebsitesLeave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.2MB) | Embed

Subscribe: Apple Podcasts | Android | Email | Google Podcasts | Stitcher | TuneIn | Spotify | RSS | More

The biggest asset you have in your business (aside from you) is data! Knowing your numbers is key to running your business and doing your best to predict the future. Google Analytics is a stalworth in measuring traffic to your website because so many people use it. It has become the de-facto tool and a…

Details

Episode 195 – Be Disruptive To Create New Business with Mark S. A. Smith

Branding, Business Tools, Coaching, Expert Interview, Generating Leads, Influence, Podcast, Relationship Marketing, Sales1 Comment

Podcast: Play in new window | Download (Duration: 21:38 — 29.7MB) | Embed

Subscribe: Apple Podcasts | Android | Email | Google Podcasts | Stitcher | TuneIn | Spotify | RSS | More

Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed. He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best…

Details

Episode 194 – How-To Turn Disruption & Chaos Into Calm & Clarity

Advertising, Branding, Business Tools, Content Marketing, Generating Leads, Podcast, Relationship Marketing, Video, WebsitesLeave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.2MB) | Embed

Subscribe: Apple Podcasts | Android | Email | Google Podcasts | Stitcher | TuneIn | Spotify | RSS | More

There is this great book called “Blue Ocean Strategy” that talks about not being in the space where all the sharks are feeding but go to the ‘Blue Ocean’ where the water is clear and there is less competition for food (clients). What you have to do is be disruptive, or become different enough so people will…

Details

Episode 193 – Conducting Great Interviews with News Journalist & Radio Host Kirk Farah

Expert Interview, Interviews, Podcast, Podcasting, Relationship Marketing, Social MediaLeave a comment

Podcast: Play in new window | Download (Duration: 17:00 — 23.4MB) | Embed

Subscribe: Apple Podcasts | Android | Email | Google Podcasts | Stitcher | TuneIn | Spotify | RSS | More

After serving nine years as a US Army at various assignments around the world , Fa rah held various management IT positions in Chicago for both the federal government and the private sector.  When the high-tech bubble burst in  the 2008, he re-tooled and returned to his passion as a radio journalist in Illinois’ Capitol…

Details

Episode 192 – 3 Common Mistakes When Posting To Social Media

Branding, Networking, Podcast, Relationship Marketing, Reputation, Social Media2 Comments

Podcast: Play in new window | Download (Duration: 10:20 — 14.2MB) | Embed

Subscribe: Apple Podcasts | Android | Email | Google Podcasts | Stitcher | TuneIn | Spotify | RSS | More

There are three common business mistakes we all see a loy of people making. Some people only want to be their brand and not themselves. You see them all the time trying to sell their crap rather than trying to create relationships. Some people try to look bigger than they really are. Big businesses are in the customer…

Details

Episode 191 – How-To… Can You Build A More Cohesive Marketing Message? with Paul B. Evans

Business Tools, Coaching, Expert Interview, Podcast, SalesLeave a comment

Podcast: Play in new window | Download (Duration: 14:01 — 19.2MB) | Embed

Subscribe: Apple Podcasts | Android | Email | Google Podcasts | Stitcher | TuneIn | Spotify | RSS | More

Paul Evans helps companies discover, develop and deploy their core message. He been an entrepreneur owner for 27 years and started 8 businesses. He loves bacon as much as Brian. While most training companies focus only on the bottom line, Paul helps entrepreneurs, like yourself, create a complete lifestyle business. You should be able to…

Details

Episode 190 – 5 Things You Need To Change Today That Will Ignite Your Business

Branding, Business Tools, Coaching, Generating Leads, Internet Marketing, Podcast, Sales, Sales Funnels, Social MediaLeave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.2MB) | Embed

Subscribe: Apple Podcasts | Android | Email | Google Podcasts | Stitcher | TuneIn | Spotify | RSS | More

Every business could use more clients.  If you have too many send some our way! Many businesses fall for the tactic du jour. Let’s try some Facebook or Google Ads. Let do some webinars or seminars. These tactics can work, but there are some core business principles that may help you become more effective and successful. In…

Details

Episode 189 – Online Reputation Management with MoniQue “Q” Hoffman

Expert Interview, Podcast, Reputation, Social MediaLeave a comment

Podcast: Play in new window | Download (Duration: 16:34 — 22.8MB) | Embed

Subscribe: Apple Podcasts | Android | Email | Google Podcasts | Stitcher | TuneIn | Spotify | RSS | More

MoniQue “Q” Hoffman (QtheChef) is a Restaurant and Hospitality Marketing Specialist and serial entrepreneur. Q has over 14 years of experience in business and sales and is passionate about food, health and nutrition, food politics, as well as educating the community about a variety of edible-related topics. Along with her enthusiasm for everything food-related, she…

Details