Episode 585 – What Is BYOD And Why Does It Matter With Remote Employees with Michael Peysakhovich

Michael graduated from Virginia Tech and went there on a wrestling scholarship and received a degree in Child Development and a minor in Organic Chemistry. Currently a Sales Executive for my family business. Recently married to Rachel who is from Long Island, NY. We have a Pitbull named Ziggy. I am a sneakerhead, compete in…

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Episode 584 – How to Overcome FEAR with Content Marketing HOPE

We are living in a noisy world. We are living at gigabit speed. We are living in a world of rapid change. We face so much information being thrown at us that it can become mind-bending and often deafening. When it comes to communication, there are two common acronyms for FEAR False Evidence Appearing Real…

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Episode 583 – How Better Listening Can Lead To Bigger Sales with Nancy Kazdan

Nancy L. Kazdan, Founder & CEO, Market Share International is widely regarded by her clients as the leader in advising, coaching and training people from professional services organizations, financial institutions and technology firms in strategic marketing skills, presentation skills, conversational selling techniques and sales process reengineering. She helps her clients to dissect and improve every…

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Episode 582 – The Top 5 Big Mistakes Big Businesses Make On LinkedIn

No matter what size business you have or are working in, it should have a LinkedIn Business page. Whether you are a solopreneur or a corporate CEO, you need to make sure that you have a cohesive message across all areas of any social media platform. Companies will often set them up, .but either ignore…

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Episode 581 – 5 Keys To Better Understanding Your Business Finances with Andrew Stotz

Andrew left a management career at Pepsi-Cola in California to teach finance in Thailand and has not stopped teaching since. In 1993, he found his life calling as a financial analyst, a job for which he was eventually voted #1 in Thailand. In the second half of his 20-year career in investment banking, Andrew was…

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Episode 580 – How To Increase Your Return On Relationship Investment By Interacting Human to Human

There is a difference between in-person or face-to-face networking and online networking. When you meet in person, you usually have the attention of more than one person at a time. Online it’s much more of a one-on-one relationship at a time. There is also a difference between social media and social networking. Social media is…

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Episode 579 – What Does Good Mean In Your Business with Mark S. Babbitt

Mark S. Babbitt is President of WorqIQ, a community and change management consultancy that helps organizations understand leadership’s impact on culture and their collective level of Workplace Intelligence (WQ). Mark is also CEO and Founder of YouTern, a career site that enables college students and young professionals to find their first or next internship or…

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Episode 578 – The Pu-Pu Platter And Creating Content Marketing Samplers

I’ve been working on my new book “Toilet Paper Math”. Last week I talked about the three “P”s of Thought Leadership and I would be remiss if I did not interject some potty humor. That’s why I am calling this a Pu-Pu Platter of content. A Pu-Pu Platter is a selection of Chinese food that…

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Episode 577 – Understanding Thought Leadership And Influence Personas with Jim Barry

Dr. Jim Barry is the author of Social Content Marketing for Entrepreneurs, a textbook used in the instruction of MBA courses. He has served as Professor of Marketing at NSU since August, 2004 where he teaches courses in social media marketing, consumer behavior, and integrated marketing communication. He won the 2019 President’s Distinguished Faculty Award…

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Episode 576 – Thought Leadership? You Need To Have Purpose, Passion, And A Plan

When people say that they want to be found on social media, that can mean many things. You can be fun, entertaining, controversial, or just a standard user and observer. To make social media REALLY work for your business you have to be able to position yourself as a Thought Leader or someone whose views…

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