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Episode 384 – How To Increase Profits With Sales & Marketing Alignment?

Client Expectations, Content Marketing, Generating Leads, Internet Marketing, Know Your Audience, Podcast, Relationship Marketing, Sales, Sales Funnels, Thought LeadershipBy Brian Basilico July 30, 2018 Leave a comment

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In small businesses, Sales & Marketing are often two hats worn by the same person. In larger companies, they are often two groups separated by cubicles, Ideology, and methodology. Yet, Sales & Marketing have the common goal of generating more revenue.

Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer.

Sales are activities related to selling or the number of goods or services sold in a given time period.

Digital marketing has changed the landscape and focus. Marketing often wants to use new methods to create client engagement, while the sales team often wants to rely on the tried and true methods that have worked for years.

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Episode 383 – Growth Hacking Your Way To Faster Profits with Vin Clancy

Expert Interview, Facebook, Facebook Groups, Growth Hacking, Instagram, LinkedIn, Podcast, Sales, Using GroupsBy Brian Basilico July 25, 2018 Leave a comment

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Infamous growth hacker Vin Clancy’s went from being on social welfare in the UK to launching 2 online magazines that got over 20 million page views in their first two years with zero spend.

He’s since then won best speaker at SXSW V2V for his growth hacking talk, finished a 100-date world tour, made six figures on his debut growth hacking book, created one of the biggest marketing communities on Facebook, and moved to L.A., where he teaches companies how to rapidly grow their businesses.

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Episode 382 – Can Guilt Be Useful To Get People To Buy Something?

Accountability, Branding, Customer Service, Generating Leads, Influence, Mindset, Own It, Podcast, Relationship Marketing, Reputation, Social Media, TestimonialsBy Brian Basilico July 23, 2018 Leave a comment

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There was a National Lampoon Magazine issue entitled “If You Don’t Buy This Magazine We Will Kill This Dog”. It was a very effective cover, but did it guilt people into buying the magazine? Probably not!

People don’t want to be guilted into buying something, but you can motivate them if you can empathize with them about being a victim…

HVAC – Not Maintaining vs Bad Quality
Food – Not Eating Healthy vs Hidden Ingredients
Money – Not Working Hard Enough – Not Knowing The Secrets

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Episode 381 – Who Is The Villain And Hero In Your Marketing Copy with Nathan Fraser

Copywriting, Expert Interview, Influencer Marketing, Podcast, Psychology Of Social Media, Sales, Thought LeadershipBy Brian Basilico July 18, 2018 2 Comments

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Nathan is the co-host of the copywriters podcast with David Garfinkel. He’s a professional copywriter and marketing consultant. He’s also a functioning facebook addict.

Because of his non-traditional views and background, he’s become known as the High Priest of Propaganda.

You can find out more about him at copyandfunnels.com
Because of his non-traditional views and background, he’s become known as the High Priest of Propaganda.

You can find out more about him at copyandfunnels.com

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Episode 380 – How To Build A Powerful Brand With Passion, Purpose And Payoffs

Advertising, Affiliate Marketing, Branding, Facebook, Facebook Groups, Influencer Marketing, Niche Marketing, Podcast, Relationship Marketing, Thought LeadershipBy Brian Basilico July 16, 2018 Leave a comment

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Building a tribe is one of the hardest and long-term games in marketing your business. A tribe is a group of people who have a passion, purpose, and payout when your brand is involved. Here is the definition of these terms…

Passion – an intense desire or enthusiasm for something
Purpose – a person’s sense of resolve or determination
Payoff – a final outcome; a conclusion
In this episode, we will discuss how I turned my passion for my dog into a growing and engaging Facebook group that integrates experts and dog owners around holistic methods to promote dog health. Although there is a component of selling products, that is the long-term game and not the immediate results! Patience will have a payoff!

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Episode 379 – Being Part Of A Local News Column Through Public Relations with Jim Kendall

Expert Interview, Newpapers, Podcast, Public RelationsBy Brian Basilico July 10, 2018 Leave a comment

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An entrepreneur and advisor to small, mid-size businesses since 1989, with first-hand awareness of the challenges business owners face. Will ask questions, listen to your answers, work with you to find solutions to business problems.

Trusted professional connections that range from lending to IT to graphic design, social media to attorneys and accountants.

Author of a weekly column on small business management for Daily Herald, a popular speaker on small business topics at SBDCs and similar organizations. Mentor, Center for Professional Excellence, Elmhurst (IL) College.

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Episode 378 – What Is The Perfect Marketing Strategy For Your Business? Wrapping It Up

Accountability, Coaching, Education, Internet Marketing, Managing Change, Mindset, Motivation, PodcastBy Brian Basilico July 9, 2018 Leave a comment

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When it comes to marketing, there is no one-size-fits-all, Easy Button strategy that will help you get rich quick. It takes a plan and a process.

In outlining the six main principles in previous podcasts, I laid out the steps that have worked for dozens of my coaching clients. The difference between activity and success is having a well thought out and executed system,

It Takes A Plan – Lay Out The Steps and Follow Them
It Takes Time – 3 Months
It Takes Commitment – Content is King, Consistency is Queen!
It Takes Flexibility – Watch The Signs
It Takes Help – Work To Your Strengths – Hire To Your Weaknesses
In this episode, I will wrap-up this series on The Perfect Marketing Strategy For Your Business. We will explore what the above 5 final steps mean and how they are critical to your success.

One final thought: “Invest In Yourself… to the point that it makes someone else want to invest in you!”

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Episode 377 – Delivering Great Content and Authenticity Through Podcasts with Daniel Gefen

Branding, Content Marketing, Expert Interview, Influence, Interviews, Podcast, PodcastingBy Brian Basilico July 4, 2018 Leave a comment

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Daniel Gefen is a serial entrepreneur and founder of Gefen Media Group – a podcast production and booking agency helping clients build a loyal following through the power of podcasting. He is also the host of the top-rated podcast show called ‘Can I Pick Your Brain?’ which has exceeded over 150,000 downloads and was named top 26 podcasts to listen to by CIO Magazine. He has interviewed over 100 thought leaders, Billionaires, and celebrities.

In 2017, he was named one of the top 25 most influential influencers and has been featured in dozens of media publications including Forbes Inc, CIO, Influencive, Success Radio and over 70 leading podcasts.

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Episode 376 – What Is The Perfect Marketing Strategy For Your Business? Part 6 – Making It Count

Blogging, Business Tools, Content Marketing, Google Analytics, Know Your Audience, Making Money Online, Navigation, Podcast, Social Media, WebsitesBy Brian Basilico July 2, 2018 Leave a comment

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People when they mow their lawn often run out of gas… literally. Cars have gas gauges to avoid that problem. Your website has a gauge also when you install Google Analytics on it. It’s how you measure the effectiveness of your content marketing and social media to determine what is working and not.

What you want to know is:

Who – Is visiting your website
What – Content they consume
Where – the US vs Interventional
When – What affected the increase or decrease in traffic
Why – to Kick Tires or to Buy?
In this episode, we will explore how Google Analytics is akin to using Quickbooks to measure your profits and losses. It works in harmony with your website, content creation, and distribution. What gets measured… gets done!

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Episode 375 – Working in The Gig Economy with Ryan McShane

Business Trends, Expert Interview, LinkedIn, Managing Change, Niche Marketing, PodcastBy Brian Basilico June 26, 2018 Leave a comment

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Ryan McShane, has been serving the Human Resources Profession for over 20 years and currently operates a consulting firm specializing in Human Resources, Leadership Development and Career Transitions Consulting called HR Evolution.

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