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Episode 581 – 5 Keys To Better Understanding Your Business Finances with Andrew Stotz

Business Tools, Education, Expert Interview, FinanceBy Brian Basilico June 23, 2020 Leave a comment

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Andrew left a management career at Pepsi-Cola in California to teach finance in Thailand and has not stopped teaching since. In 1993, he found his life calling as a financial analyst, a job for which he was eventually voted #1 in Thailand. In the second half of his 20-year career in investment banking, Andrew was…

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Episode 580 – How To Increase Your Return On Relationship Investment By Interacting Human to Human

Engagement, Human To Human, Influencer Marketing, Managing Change, Networking, Podcast, Relationship Marketing, Sales, Social Media, Social NetworkingBy Brian Basilico June 22, 2020 Leave a comment

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There is a difference between in-person or face-to-face networking and online networking. When you meet in person, you usually have the attention of more than one person at a time. Online it’s much more of a one-on-one relationship at a time. There is also a difference between social media and social networking. Social media is…

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Episode 579 – What Does Good Mean In Your Business with Mark S. Babbitt

Accountability, Business Trends, C-Suite Topics, Change Management, Emotional Intelligence, Expert Interview, Generational Influence, Human Capital, Influence, Thought Leadership, Working From HomeBy Brian Basilico June 17, 2020 Leave a comment

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Mark S. Babbitt is President of WorqIQ, a community and change management consultancy that helps organizations understand leadership’s impact on culture and their collective level of Workplace Intelligence (WQ). Mark is also CEO and Founder of YouTern, a career site that enables college students and young professionals to find their first or next internship or…

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Episode 578 – The Pu-Pu Platter And Creating Content Marketing Samplers

Blogging, Business To Business Marketing, Content Marketing, Ebooks, Email Marketing, Infographics, Podcast, Podcasting, Presentations, Social Media, Video, Webinars, WebsitesBy Brian Basilico June 15, 2020 Leave a comment

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I’ve been working on my new book “Toilet Paper Math”. Last week I talked about the three “P”s of Thought Leadership and I would be remiss if I did not interject some potty humor. That’s why I am calling this a Pu-Pu Platter of content. A Pu-Pu Platter is a selection of Chinese food that…

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Episode 577 – Understanding Thought Leadership And Influence Personas with Jim Barry

Business To Business Marketing, Content Marketing, Emotional Intelligence, Expert Interview, Influencer Marketing, Know Your Audience, Leadership, Podcast, Psychology Of Social Media, Relationship Marketing, Social Media, Thought Leadership, Value PropositionBy Brian Basilico June 9, 2020 Leave a comment

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Dr. Jim Barry is the author of Social Content Marketing for Entrepreneurs, a textbook used in the instruction of MBA courses. He has served as Professor of Marketing at NSU since August, 2004 where he teaches courses in social media marketing, consumer behavior, and integrated marketing communication. He won the 2019 President’s Distinguished Faculty Award…

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Episode 576 – Thought Leadership? You Need To Have Purpose, Passion, And A Plan

Email Marketing, Funnels, Influencer Marketing, Know Your Audience, Podcast, Relationship Marketing, Social Media, Strategy, Thought Leadership, Trust, Value Proposition, WebinarsBy Brian Basilico June 8, 2020 Leave a comment

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When people say that they want to be found on social media, that can mean many things. You can be fun, entertaining, controversial, or just a standard user and observer. To make social media REALLY work for your business you have to be able to position yourself as a Thought Leader or someone whose views…

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Episode 575 – From B2b To H2h – Embracing The New Reality with JV Crum III

Accountability, Change Management, Coaching, Disruption, Emotional Intelligence, Expert Interview, Leadership, Mindset, Podcast, SpiritualityBy Brian Basilico June 3, 2020 Leave a comment

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Are you an entrepreneur on a mission to make an impact and build a highly profitable business? Stay tuned! Named by Inc Magazine as one of the Top 13 Business Shows, JV Crum III hosts the Conscious Millionaire Podcast and Radio Network with over 12 Million Listeners and over 2,000 episodes heard in 190 countries.…

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Episode 574 – LinkedIn Is The Best Way… To Follow The Bouncing Customers

Business To Business Marketing, Client Expectations, Customer Relationship Manager, Data Management, Email Marketing, Know Your Audience, LinkedIn, Podcast, Relationship MarketingBy Brian Basilico June 1, 2020 Leave a comment

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With business in flux, people are moving. They may be changing jobs either by choice or by economic conditions. Just last year, the average job tenure lasted 3-5 years but that may change more rapidly in the coming months and years. Contacts within companies you’ve been doing business with could be here today and gone…

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Episode 573 – Follow The Bouncing Customers with Mark SA Smith

Accountability, Business To Business Marketing, Business Trends, C-Suite Topics, Change Management, Expert Interview, Generating Leads, Know Your Audience, Managing Change, Podcast, Relationship Marketing, Sales, StrategyBy Brian Basilico May 27, 2020 Leave a comment

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Mark S A Smith: Working in the world of technology since 1982, Mark uses systems thinking to help organizations successfully bring new, disruptive technology to market by orchestrating compelling, strategic conversations with executives. Mark’s authored many books including his latest Pivot to Profit from IT Disruption, Security in the Boardroom, Linux in the Boardroom, Guerrilla…

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Episode 572 – Why Building An Audience Is A Moving Target And What You Can Do?

Business To Business Marketing, Change Management, Engagement, Podcast, Social Media, Storytelling, Strategy, Thought Leadership, WebsitesBy Brian Basilico May 25, 2020 Leave a comment

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It’s hard to believe it’s been 7 years since I started writing my first book. At that time I created a website to promote it. Since then I have added 3 more books but never really looked at the website as a whole. Although the principles of the materials in the books has not changed…

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