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Episode 519 – Understanding Your Mind Type with Ridgely Goldsborough

Emotional Intelligence, Expert Interview, Influence, Mindset, Relationship Marketing, Thought LeadershipBy Brian Basilico November 13, 2019 Leave a comment

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Author and International Speaker, Ridgely Goldsborough, believes in solving problems and taking complex and challenging topics and making sense out of them. He started his first business at 16 and since graduating from Law School in 1987 has founded 43 companies. Ridgely is the founder of Mind Types, a cutting program based on limbic messaging…

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Episode 518 – Give Your Content A Little Bit Of R.E.S.P.E.C.T.

Content Marketing, Engagement, Influence, Know Your Audience, Podcast, Relationship Marketing, Reputation, Storytelling, Thought LeadershipBy Brian Basilico November 11, 2019 Leave a comment

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What you want Baby, I got it What you need Do you know I got it? All I’m askin’ Is for a little respect That song was a theme song for a generation of women, but today we all could use a little more R.E.S.P.E.C.T. with our content marketing. RESPECT is defined as a feeling…

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Episode 517 – So You Want To Be A Podcaster? with Todd Cochrane

Content Marketing, Generating Leads, Influencer Marketing, Niche Marketing, Podcast, Podcasting, Relationship Marketing, Reputation, Storytelling, Thought Leadership, Web Hosting, WebsitesBy Brian Basilico November 5, 2019 Leave a comment

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Todd Cochrane, CEO of RawVoice/Blubrry, wrote the book on podcasting. Well, at least the first one: “Podcasting: The Do-It-Yourself Guide.” The founder of the People’s Choice Podcast Awards and the Tech Podcast Network, he’s also credited with introducing the first advertisers into podcasting, GoDaddy. Cochrane was inducted into the inaugural class of the Podcast Hall…

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Episode 516 – Relationship Capital Investment Can Create Greater Interest?

Accountability, Content Marketing, Generating Leads, Influencer Marketing, Know Your Audience, Podcast, Relationship MarketingBy Brian Basilico November 4, 2019 Leave a comment

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I received a message on LinkedIn from a connection who just read one of my books. He wanted to thank me for the insights of the content by taking me to lunch. I said my plate was full, but made time for a phone call. He talked about having to make a deposit when it…

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Episode 515 – Discover How-To Delegate Without Losing Control with Mark SA Smith

Disruption, Entrepreneurship, Expert Interview, Mindset, Time ManagementBy Brian Basilico October 30, 2019 Leave a comment

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Does your to-do list get longer every day? Are you swamped by the urgent but unimportant tasks that don’t move you toward your strategic initiatives? Would you like to delegate tasks but been burned by poor performance or untimely output of your subordinates? Then keep listening because you’ll discover how Executives Delegate Without Losing Control. My…

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Episode 514 – How Ordinary People Help With Your Zone Of Genius?

Accountability, Disruption, Emotional Intelligence, Influence, Mindset, Podcast, Success, Thought LeadershipBy Brian Basilico October 28, 2019 Leave a comment

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There is a lot you can learn from history. In two different movies I’ve recently watched (“The Darkest Hour” and “Dunkirk”). I saw the depths of the human condition and formed a clearer understanding and perspective of the people from Great Britain and their struggles at the early stages of World War II. These were…

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Episode 513 – News You Can Use By Getting Public Relations with Hank Eder

Expert Interview, Newpapers, Public Relations, StorytellingBy Brian Basilico October 22, 2019 Leave a comment

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Hank Eder is a PR/Marketing pro with decades of experience, from newspaper reporter/editor to PR & advertising agencies. Currently, he runs a small PR/Marketing business mostly online, at hankeder.com, with clients local to the Asheville, NC area and “virtual clients” in other parts of the country. His course, Self-Propelled Marketing Academy, is helping small business…

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Episode 512 – What’s Old Is New… Don’t Mummify Your Content!

Content Marketing, Course Creation, Intellectual Property, Podcast, Productivity, Thought Leadership, Time Management, Writing BooksBy Brian Basilico October 21, 2019 Leave a comment

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Recently in the news, there was a discovery in Egypt of a new batch of Mummies. Each of them are 2000 plus year old people who each share a story, but have unique stories of their own. You old content is like a mummy (buried in your blog, podcast, YouTube channel, or whatever?).It can be…

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Episode 511 – From Concert Halls To Living Rooms – Marketing Music Like A Coach with Ben Thomas

Audio, Authority Marketing, Cause Marketing, Entrepreneurship, Expert Interview, Generational Influence, Know Your Audience, Music, Niche Marketing, Physical Products, Podcast, Spirituality, Thought LeadershipBy Brian Basilico October 15, 2019 2 Comments

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Ben has spent most of the past 15 years of his life being a dual-career music pastor and indie-folk singer/songwriter. A few years ago his world view seemed to be expanding beyond the boxes that “church” could contain. So, in order to creatively explore beyond the walls of his past, he moved from Illinois to…

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Episode 510 – Stop Selling Your Time… When People Pay For Results?

Accounting, Branding, Client Expectations, Mindset, Sales, Value PropositionBy Brian Basilico October 14, 2019 Leave a comment

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We live a society that equates time with money. Time is a resource that can be sold, but that make it a commodity. It can be negotiated and people can always buy your time from somebody for less (even if what you do may or may not have more value). What would or could happen…

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