Episode 423 – Better Relationship Emotional Intelligence Using Crystal with Drew D’Agostino

Content Marketing, Emotional Intelligence, Expert Interview, LinkedIn, Marketing Automation, Podcast, Psychology Of Social Media, Relationship MarketingLeave a comment

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Founder of Crystal for the past 4 years, a personality platform that offers free assessments and industry-leading psychometric predictions.

Focused on helping people communicate effectively, resolve conflict, manage stress, influence others, and make better decisions in their professional lives. 

Always looking for software engineers and talented people-people to join the Crystal team. Email me if you’re interested: drew@crystalknows.com

Started multiple businesses before then, including an event software company (Attend.com), a pizza box advertising agency, and a bed bug extermination company. Private pilot, songwriter, runner, and local diner aficionado.

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Episode 422 – How Can Emotional Intelligence Make LinkedIn More Powerful?

Emotional Intelligence, Generating Leads, LinkedIn, Networking, Podcast, Relationship Marketing, SalesLeave a comment

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LinkedIn is the business to business social network. But many people spend very little time on the platform. Why? It’s often one of two reasons… Either they don’t know how to effectively use it, or they fear the dreaded “Connect & Pitch” that some many people employ looking for business. Relationships take time. Relationships take work. So why are people teaching the “Easy Button” approach to using Linkedin?

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Episode 421 – CRM Relationship Building Principles with Brad Banyas of 366º

Content Marketing, Email Marketing, Funnels, Generating Leads, Landing Pages, Podcast, Relationship Marketing, Sales, Sales Funnels, Social Media, Software1 Comment

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Brad Banyas is an entrepreneur, executive and technology advocate with over 22 years of experience in the Software as a Service (SaaS) industry. Brad started his career in software sales in 1991. He then started, and subsequently sold, Output Solutions Inc.

Brad is currently the CEO of Outsource Management, Inc. (OMI) which he founded in 1999. OMI is the go-to resource for emerging mid-size companies that embrace CRM, Marketing Automation and Sales enablement platforms to grow and dominate their niche.

In 2016 Brad Banyas along with Paul Sciandra, Ravi Devulapalli and Thomas E. Orton co-founded 366 Degrees a Relationship Marketing and Sales Automation Platform.

Brad lives in Cumming Georgia with is wife of 27 years Brandy and his three sons, Connor, Cason, Michael and daughter Madeline.

Affiliate Product Info – Links and Description: 366 Degrees www.366.io- The Relationship Marketing + Sales Automation Platform for Small to Midsize Enterprises that manages the execution and delivery of communications across email, landing pages and social connections. The service combines the strength of other platforms such as Nimble CRM, Salesforce, Vidyard video by connecting and automating key engagements around sales, marketing and customer communications to provide a unified view of engagement.

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Episode 420 – How To Build An Effective Content Marketing Strategy

Email Marketing, Emotional Intelligence, Niche Marketing, Podcast, Relationship Marketing, Sales, StrategyLeave a comment

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You can drive in a nail with a screwdriver… and you can pound in a screw with a hammer… but why would you? Often times that’s they way people treat marketing. They tend to push the kind marketing messages, on the platforms that appeal to them most. Email, Social Media, Video, and Podcasts (like this one) are all viable was to distribute messages, but are your messages targeted enough even when distributed on multiple platforms?

Systems like the DISC or Myers-Briggs allow people to profile people based on the way they communicate. What kind of communications or personality traits does your audience have? 

Dominance – Results – Quick Action
Influence – Enthusiasm – Collaboration
Steadiness – Security – Create Stability
Conscientiousness – Quality – Accuracy
In this episode, we will discuss How you can use CRM (Customer Relationship Management) systems, to help target the same message, in a slightly targeted more fashion. And… we do this by discussing Toilet Paper Marketing!

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Episode 419 – Creating Better Business Relationships Using Nimble with Shannon Eckroth

Funnels, Generating Leads, LinkedIn, Networking, Podcast, Sales, Sales Funnels, StrategyLeave a comment

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Back in the day when MySpace was all the rage, my friends obsessed over profile pictures and sharing memes while I geeked out for hours learning how to code new backgrounds and analyzing what actions got the most reaction from people. 

Fast forward a few years later and I’m sitting at the startup, LinkedIn in Sunnyvale, CA helping them recruit their first accounting department. All the while getting the best digital education a girl could ask for.

And since then? 

I’ve taught over 200 workshops and tried just about every digital strategy out there to sell socially and experimented with every marketing software, app and playbook I could find. If you need to do it, I’ve probably done it, failed at it and figured out 3 to 4 other ways to accomplish it. 

I’m always here to help and most business owners have a question or two they just can’t seem to figure out. I’m that needle in a haystack that probably has an answer and if I don’t, I welcome the challenge to add another skill to my toolbox once I figure it out! 

Nimble is the simple CRM offering browser widget and mobile-based sales force automation and is a social CRM solution for small and midsize businesses. The solution automatically populates customer profiles and interaction histories from contact lists, email conversations and social media activity across a range of popular platforms including LinkedIn.

As Nimble’s Channel Partner Advisor, it is my responsibility to work with Cloud Service Providers and Microsoft Partners to get the best out of the software for their own business and help them market the product to their own prospects and clients. 

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Episode 418 – Want to Make More Money? Start A Relationship!

LinkedIn, Podcast, Relationship Marketing, Social Media, TestimonialsLeave a comment

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What business are you in? I can tell you that no matter what your position or what you are selling or servicing… You are in the relationship business. All of us are!

A relationship is defined as the way in which two or more concepts, objects, or people who are connected or in the state of being connected. Every relationship that lasts has a value associated with it. It could be emotional, financial, or some sort of dependency. What value do you bring to the relationship? What value does the other person bring? Lopsided or one-sided relationships generally don’t last.

To build a relationship, I’d like to talk about five steps or phases that you need to consider…

Networking
Connection
Research
Maintenance
Deep and Personal
In this episode, I will explore they five steps and how you can use the power of relationships to grow your business and make more money!

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Episode 417 – Local Websites That Work For Businesses with Mike Cooper

Branding, Content Marketing, Expert Interview, Generating Leads, Internet Marketing, Podcast, Relationship Marketing, SEO, WebsitesLeave a comment

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Mike is the founder of Black Mountain Media, which provides consulting & marketing services designed for service providers. His proven strategy is designed to help you attract more of your ideal clients without wasting time, money, and energy on the ones you don’t want.

As a cereal entrepreneur Mike has owned a successful carpet cleaning company, multiple e-commerce stores, and his current marketing company. He is also the COO of eAutoClub which helps auto repair shops transform their customer service experience through predictive service analytics.

His well-rounded experience in both online and offline business is a great combination for the service provider looking to build a thriving business.

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Episode 416 – 5 Common Mistakes People Make With Their Websites?

Content Marketing, Design, Generating Leads, Google Analytics, Internet Marketing, Managing Change, Navigation, Podcast, Relationship Marketing, Software, Tools, Web Domains, Web Hosting, WebsitesLeave a comment

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Is your business messaging ready for 2019? Has your business changed over the last year? Do they reflect current business trends? There is no time like now to start verbalizing what you want to promote in the upcoming year. The time between Thanksgiving and New Years has a tendency to be slower than spring or fall. It’s…

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Episode 415 – Stop Selling By Getting Clients To Imagine Success with Tom Poland

Accountability, Expert Interview, Generating Leads, Podcast, Sales, Strategy, Success, WebinarsLeave a comment

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Tom is the best-selling author of the Leadsology® series and has started and managed numerous business with multi-million dollar revenues.  He is voluntarily married to a pretty German Frau who he affectionately refers to as his Little Bavarian Bulldozer.  They live quietly and happily on the sand next to the waves at little Castaways Beach in Queensland, Australia.

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Episode 414 – Want More Social Engagement? Have Fun With It!

Accountability, Content Marketing, Podcast, Social Media, StrategyLeave a comment

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I hear it all the time… “How do I get more engagement on social media?”. It’s easier than you think… Just have fun with it!

It takes a little more than just selling your stuff all the time. You know those people? They spend 100% of their efforts trying to convince people to buy their crap.. but Girls (and boys) just wanna have FUN! That is especially true in today’s divisive, and politically charged landscape on social media. The posts that tend to stand out, and get the most engagement are those with jokes, memes, funny pictures, and quotes.

There are three basic types of posts that I think you need to consider as part of your total online marketing plan…

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