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Episode 377 – Delivering Great Content and Authenticity Through Podcasts with Daniel Gefen

Branding, Content Marketing, Expert Interview, Influence, Interviews, Podcast, PodcastingBy Brian Basilico July 4, 2018 Leave a comment

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Daniel Gefen is a serial entrepreneur and founder of Gefen Media Group – a podcast production and booking agency helping clients build a loyal following through the power of podcasting. He is also the host of the top-rated podcast show called ‘Can I Pick Your Brain?’ which has exceeded over 150,000 downloads and was named top 26 podcasts to listen to by CIO Magazine. He has interviewed over 100 thought leaders, Billionaires, and celebrities.

In 2017, he was named one of the top 25 most influential influencers and has been featured in dozens of media publications including Forbes Inc, CIO, Influencive, Success Radio and over 70 leading podcasts.

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Episode 376 – What Is The Perfect Marketing Strategy For Your Business? Part 6 – Making It Count

Blogging, Business Tools, Content Marketing, Google Analytics, Know Your Audience, Making Money Online, Navigation, Podcast, Social Media, WebsitesBy Brian Basilico July 2, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB) | Embed

People when they mow their lawn often run out of gas… literally. Cars have gas gauges to avoid that problem. Your website has a gauge also when you install Google Analytics on it. It’s how you measure the effectiveness of your content marketing and social media to determine what is working and not.

What you want to know is:

Who – Is visiting your website
What – Content they consume
Where – the US vs Interventional
When – What affected the increase or decrease in traffic
Why – to Kick Tires or to Buy?
In this episode, we will explore how Google Analytics is akin to using Quickbooks to measure your profits and losses. It works in harmony with your website, content creation, and distribution. What gets measured… gets done!

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Episode 375 – Working in The Gig Economy with Ryan McShane

Business Trends, Expert Interview, LinkedIn, Managing Change, Niche Marketing, PodcastBy Brian Basilico June 26, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 24:42 — 34.1MB) | Embed

Ryan McShane, has been serving the Human Resources Profession for over 20 years and currently operates a consulting firm specializing in Human Resources, Leadership Development and Career Transitions Consulting called HR Evolution.

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Episode 374 – What Is The Perfect Marketing Strategy For Your Business? Part 5 – Social Proof

Blogging, Business Tools, Content Marketing, Facebook, Google+, Instagram, LinkedIn, Pinterest, Podcast, Social Media, Twitter, WebsitesBy Brian Basilico June 25, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB) | Embed

Social Media (in my humble opinion) is three things in this order… A Relationship Building Tool 1st, A Content Delivery Platform 2nd, A Sales Platform 3rd. If all you do is sell, then people will tune you out as noise. You have to create engagement and interaction. Engagement earns you the opportunity to post promotional content in the form of informational blogs or podcasts.

In this episode, we will discuss the parts of social media:

Images
Headlines
Calls To Action
Hashtags
And the main business social platforms of Facebook, Twitter, LinkedIn, Pinterest, Google+, and Instagram.

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Episode 373 – Using Online Sales Funnels In Your Business with Cindy Bidar

Auto Responders, Email Marketing, Expert Interview, Sales, Sales Funnels, WebsitesBy Brian Basilico June 19, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 20:56 — 29.0MB) | Embed

Cindy Bidar is a highly sought after online business manager specializing in marketing and systems automation for coaches, digital course sellers and freelancers. She’s had the privilege of working with some of today’s most profitable online businesses as a marketing and operations manager. She’s helped train 7-figure marketing teams and oversee the setup and management of hundreds of marketing and sales funnels. She helps her clients scale their business by creating automated systems that improve conversion rates, increase sales, and add more profit to the bottom line.

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Episode 372 – What Is The Perfect Marketing Strategy For Your Business? Part 4 – Telling Your Story

Blogging, Client Expectations, Content Marketing, Copywriting, Facebook, Generating Leads, Influencer Marketing, Podcast, Storytelling, Thought LeadershipBy Brian Basilico June 18, 2018 Leave a comment

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Telling your story or your customer’s stories is one of the best ways to create a connection with your perfect audience. That is what Content Marketing is all about. You have to find a compelling way to create an emotional connection with people who care about what you have experience and how it can help…

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Episode 371 – High Consideration vs Low Consideration Sales with Mark S. A. Smith

Client Expectations, Disruption, Expert Interview, Know Your Audience, Podcast, Project Management, Sales, Sales FunnelsBy Brian Basilico June 13, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 32:28 — 44.8MB) | Embed

Mark S A Smith: Working in the world of technology since 1982, Mark uses systems thinking to help organizations successfully bring new, disruptive technology to market by orchestrating compelling, strategic conversations with executives.

Mark’s authored many books including include his latest Pivot to Profit from IT Disruption, Security in the Boardroom, Linux in the Boardroom, Guerrilla Negotiating, Guerrilla TeleSelling, & Guerrilla Trade Show Selling. Forthcoming: Selling Disruption & Executive Strategy Skills.

Mark is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, business owner, executive coach, author, professional speaker, video producer, podcaster, blogger, musician, and father of five Millennial children who do not live at home.

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Episode 370 – What Is The Perfect Marketing Strategy For Your Business? Part 3 – Home Base – Your Website

Landing Pages, Podcast, Sales Funnels, Social Media, WebsitesBy Brian Basilico June 11, 2018 Leave a comment

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In baseball, you only score when someone touches home plate. The same goes for your website. It’s the home base for your business.

Technology like mobile platforms, WordPress, high-speed internet and more have changed the game. More importantly, Google and social media platforms are changing the game even faster.

Baseball managers rely on sabermetrics to manage their game. Business owners use Google analytics to do the same sort of management.

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Episode 369 – Using Disruption To Become A Person Of Interest with Mark S. A. Smith

Accountability, Client Expectations, Customer Service, Disruption, Emotional Intelligence, Expert Interview, Influence, Know Your Audience, Mindset, Podcast, Relationship Marketing, Sales, Success, Thought LeadershipBy Brian Basilico June 6, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 25:53 — 35.7MB) | Embed

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Episode 368 – What Is The Perfect Marketing Strategy For Your Business? Part 3 – Targeting New Customers

Branding, Business Trends, Client Expectations, Content Marketing, Customer Service, Generating Leads, Influence, Internet Marketing, Mindset, Motivation, Niche Marketing, Podcast, Sales, StorytellingBy Brian Basilico June 4, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB) | Embed

Part of the Perfect Marketing Strategy is looking forward to how you can grow your business through obtaining new sales with new customers. Hopefully, you have explored your past sales and found some trends that can help you see the opportunities ahead.

People tend to buy from an emotional perspective. Those emotions are tied to benefits, not features. You have to map out a strategy that helps people feel that you will make them feel better (more so than just getting the best deal).

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