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Episode 267 – Storytelling Made Easy- Persuade and Transform Your Audiences, Buyers, and Clients with Michael Hauge

Branding, Content Marketing, Copywriting, Expert Interview, Podcast, StorytellingBy Brian Basilico June 7, 2017 Leave a comment

Podcast: Play in new window | Download (Duration: 21:42 — 29.8MB) | Embed

MICHAEL HAUGE works with people who want to change more lives and make more money, by telling compelling stories. He has been one of Hollywood’s top consultants and story experts since 1985, and has worked with countless writers and filmmakers, as well as every major studio, on projects starring (among many others) Will Smith, Morgan…

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Episode 266 – Change Happens… Start Finding New Ways To Maximize It

Disruption, Managing Change, PodcastBy Brian Basilico June 6, 2017 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.2MB) | Embed

Shift Happens! I have seen many things while running this business over the last 16 years. One of them is clients come and go for various reasons. It could be that you did not meet their needs or expectations, or it could be that a better mouse trap salesman came in their door and sold…

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Episode 265 – What Is Intellectual Property… And Why You Need To Pay Attention To It?

Expert Interview, Intellectual Property, Legal Advice, PodcastBy Brian Basilico May 31, 2017 Leave a comment

Podcast: Play in new window | Download (Duration: 18:33 — 25.5MB) | Embed

Robert “Bobby” Klinck is an intellectual property attorney, who helps entrepreneurs, startups, and innovators protect their genius. He helps entrepreneurs make sure that they actually own their intellectual property, that they have policies to prevent copycats from stealing their ideas, and that they don’t step on landmines that can land them in expensive lawsuits. Bobby…

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Episode 264 – Want To Be Interviewed? Learn How To Do It The RIGHT Way!

Influence, Interviews, Podcast, Podcasting, ReputationBy Brian Basilico May 30, 2017 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.2MB) | Embed

I love doing my podcast. My favorite part is interviewing some very interesting and intelligent guests. I try to make the podcasts very conversational (like you are eavesdropping on a conversation we are having in a coffee shop). What I don’t like is all the unsolicited emails I get from random authors, publicists, and P.R.…

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Episode 263 – Content Marketing with Alice Seba

Branding, Content Marketing, Expert Interview, Internet Marketing, PodcastBy Brian Basilico May 24, 2017 Leave a comment

Podcast: Play in new window | Download (Duration: 12:07 — 16.6MB) | Embed

Since 2002, Content Marketing Expert Alice Seba has helped writers and publishers create the lifestyle freedom they’ve dreamed of, through the power of words. Having sold millions of dollars in content and specializing in the power of persuasive writing and relationship marketing, Alice is known for helping her customers create loyalty and positive word of…

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Episode 262 – How Do You Efficiently and Effectively Measure Success?

Accounting, Conferences, Funnels, Generating Leads, Google Analytics, Investment, Networking, Podcast, Relationship Marketing, SalesBy Brian Basilico May 22, 2017 4 Comments

Podcast: Play in new window | Download (Duration: 10:20 — 14.2MB) | Embed

I just got back from presenting at a conference in Denver. On the plane ride home I was trying to define this as a successful trip, but I was having a hard time since I did not set any single goal that would make this successful. I ponder the questions and I realized that there…

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Episode 261 – Landing Pages And Split Testing with Tom Bell

A-B Split Testing, Copywriting, Expert Interview, Landing Pages, PodcastBy Brian Basilico May 17, 2017 Leave a comment

Podcast: Play in new window | Download (Duration: 21:07 — 29.0MB) | Embed

Tom Bell is one of the “Founding Fathers” of internet marketing. With a track record spanning 19 years, his online exploits began back in the 90s with a 4 month run on Ebay netting over $400,000. He then parlayed the buyer list from that early Ebay business into a 60 Million dollar online information product…

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Episode 260 – How Do You Get More Done? Systematize Your Business

Masterminds, Podcast, Productivity, Time Management, Virtual AssistantsBy Brian Basilico May 15, 2017 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.2MB) | Embed

People often ask me ” How do you do all that you do?”. My answer is all about creating systems. These systems are scalable, repeatable, and profitable. Mosts successful business have multiple streams of income… sales & service, production & training, products & accessories. You can also create systems and multiple streams of income, but many solopreneurs…

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Episode 259 – Email Marketing Tools & Techniques With Drip with Bob “The Teacher” Jenkins

Email Marketing, Expert Interview, Generating Leads, Internet Marketing, Podcast, Sales Funnels, ToolsBy Brian Basilico May 10, 2017 Leave a comment

Podcast: Play in new window | Download (Duration: 22:08 — 30.4MB) | Embed

Since 2007, Bob Jenkins has served as a business coach and online marketing trainer for thousands of coaches, entrepreneurs, and business leaders around the world. He loves helping small businesses impact more people with less effort through leveraged online marketing strategies. He’s the author of Take Action! Revise Later, and over 30 online marketing training…

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Episode 258 – Hurry… Buy My Crap NOW! Would You Sell To Yourself That Way?

Advertising, Branding, Copywriting, Funnels, Generating Leads, Influence, Physical Products, Podcast, Relationship Marketing, Sales, Scams, Social MediaBy Brian Basilico May 8, 2017 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.2MB) | Embed

Social media has somewhat evolved from a social networking platform to an advertising platform. I look at the ads as a distraction and generally with some trepidation. Then again, I run a small business and I have to sell what I do to people. The question you have to ask yourself is “Would I buy…

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