Episode 887 – Your CPA Wants to Know Your CPA

Networking is a tool for meeting people. It can be performed online, or in person. It has real costs of time and often some money. There are so many free and paid options. You can find lots of free-flowing or slightly structured meetings. You can also find highly targeted ones that are totally structured like…

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Episode 886 – Best Of – Why “FREE” Is A Four Letter Word That’s Bad For B2b Businesses? with Mark S.A. Smith

Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed. He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best…

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Episode 885 – The Power of Awareness & The Awareness of Power

I got hacked. Well, my credit card did. I was balancing my books when I noticed two charges from GoDaddy India on a credit card with a $25,000 limit. I use GoDaddy for domain names, but not in India so that was a BIG RED FLAG! Immediately, I called the credit card company and they…

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Episode 884 – Best Of – How The AMA, iContact, and Pizza Can Help You Market Better with Hank Hoffmeier

Hank is an author, speaker, podcast host and Sr. Manager of Client Solutions at iContact, a Ziff Davis company. With a passion for all things digital and social, combined with more than 20 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful.…

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Episode 883 – Winning with Rightsourcing and Content Creation

I have to brag a bit… I won Board Member of the Quarter for the AMA Triangle. Back in January, I was recruited to join as the VP of Communications, and by April I was recognized as a winner! I simply got the pulse of who the players were and what they needed. You have…

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Episode 882 – Best Of – How Interrogating Terrorists Can Help Sales with Colton Seale

Colton led the development of the Interview & Interrogation (I&I) training for the High-Value Detainee Interrogation Group (HIG) which is recognized as breaking the mold for interviewing training and bringing science into the art of interviewing. This was done in conjunction with the U.S. Intelligence Community but transfers perfectly into cutting-edge training and fact-finding systems…

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Episode 881 – The Grass May Be Greener on the Other Side of the Fence (But You Still Have to Mow It)

It’s been years since I mowed my own lawn. Why? I have been blessed enough to afford to pay people to pick up dog poop and mow my lawn. Common business logic tells us to focus on what’s important. If you make $50 per hour and you can pay someone $40 to mow your lawn,…

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Episode 880 – The New Content Culture with Keith Reynolds

Keith founded Publio to help clients transition from traditional marketing toward an ROI-based content publishing model to promote brands, build audiences, grow a sales pipeline, and optimize SEO performance to generate qualified leads. He has 25+ years of experience helping CEOs and agencies develop content strategies, marketing plans, and budgets, managing marketing operations, and producing…

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Episode 879 – Is Your Content a Tapas or Family Style Meal?

Just like Family Style is big, and Tapas is small, content can be served up the same way. There are two common trains of thought when it comes to creating and serving up content. Content served up Family Style ranges from 2000 to 3500 words. There is usually a lot of detail, facts, examples, and…

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Episode 878 – Jolt Your Sales Team to Epic Results with Larry Long Jr.

Larry Long Jr is the Founder and CEO of LLJR Enterprises, which focuses on business & sales motivation, inspiration, and most importantly, transformation through speaking, coaching & training programs. He is the host of the weekly, ‘Midweek Midday Motivational Minute’ and Author of ‘JOLT!’. As a former college athlete (He played baseball for University of…

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