Episode 469 – Taking The Fear And Mystery Out Of Speaking For Your Business with Jane Atkinson

They say “It’s hard to see the label when you’re inside the jar.” My specialty is to help speakers see and work on what they can’t see in their business.

Having worked with professional speakers for nearly three decades, I understand the common challenges that speakers face. Those that are just starting to seasoned pros often struggle with three main challenges: positioning; branding; and rolling out consistent messaging to their fan base.

I help speakers of all levels develop and launch their business, solidify their brand and message, and market and monetize their keynotes.

I do this through three books that I’ve written: The Wealthy Speaker 2.0, The Epic Keynote, and The Wealthy Speaker Daily Success Planner and Journal, as well as through online courses, group coaching, and private coaching.

As one long-term client shared: “What changed for me working with Jane? Everything…we’ve been together since the beginning and 3 years later we are well on our way to building a million dollar business. She is the definitive Speaker Launcher!” – Ryan Estis, Performance Expert

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Episode 468 – Why Are You Selling Dog Food To Cat People?

Selling Dog Food To Cat People means that just because someone has a pet, it does not mean that they are potential customers for all kinds of pet foods. Yeah they may get a dog some day, but right now they are paying attention to their immediate needs.Everyone needs water. Consumers and businesses need water, but as you start to niche down, you discover there are differences. Home owners are different than renters, and service businesses have different needs for water than manufacturing.Some people treat marketing like everyone is a customer, but are they really? In today’s short attention span theater, you have to get the right message, to the right person, at the right time!

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Episode 467 – The Power Of Authority Marketing with Michael Greenberg.mp3

Michael Greenberg is the founder of Gentleman Of Technology LLC, a B2B venture creation and growth consulting firm. GOT specializes in B2B SaaS and Service businesses, as well as personal advisory services for serial entrepreneurs.He launched his first independent venture, Call For Content, in January of 2017. Call For Content is a full-service podcasting agency for content marketing, audience growth, and monetization strategies. Finishing his transition away from day-to-day at Call For Content at the beginning of this year, Michael is excited to expand his businesses further into podcasting and B2B services with new acquisitions and partnerships to be announced later in 2019.

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Episode 466 – 6 Ways You Need To Perfect Your LinkedIn Profile

When it comes to online marketing and social media, people tend to engage from emotion, but buy for benefits. LinkedIn is no different (sort of). It’s different than any other social platform because it’s more professionally based. That means what works on Facebook, Twitter, Instagram and others, may or may not work on LinkedIn. Linkedin differs because the audience is used to the corporate environment. They appreciate training, information, and whatever helps them in their professional careers and business. It does not have to be stodgy. Just the opposite, it should be creative, just not as casual (no posting of cat videos and memes).

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Episode 465 – Need Help Getting Things Done? There Is Help For That with Nathan Hirsch

Nathan Hirsch is a 29 year old long time entrepreneur and expert in remote hiring and eCommerce. He started his first eCommerce business out of his college dorm room and has sold over $30 million online. He is now the co-founder and CEO of FreeeUp.com, a marketplace that connects businesses with pre-vetted virtual assistants, freelancers and agencies in eCommerce, digital marketing, and much more. He regularly appears on leading podcasts, such as Entrepreneur on Fire, and speaks at live events about online hiring tactics. 

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Episode 464 – Why A Marketing Mind Is Better Than A Sales Script?

Over the weekend I listened to two audio books. One was “Choose” by Ryan Levesque about a marketing strategy and another was by a LinkedIn Expert focused on sales. They BOTH lived up to expectations. The marketing book gave away great ideas and concepts while the Linkedin book sounded more like a sales pitch for his LinkedIn Leads business.What’s the difference between sales and marketing? Marketing informs and attracts leads and prospects to your company and product or service. Sales, on the other hand, works directly with prospects to reinforce the value of the company’s solution to convert prospects into customers.

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Episode 463 – What Does Value Mean To Your Customers? with Bob Burg

It is generally agreed upon that entrepreneurship is the engine that drives an economy upwards and is primarily responsible for its growth.Entrepreneurs create jobs, bring better and more affordable products and services to the marketplace, resulting in greater societal health, overall wealth and a vastly improved standard of living. And, while we treasure the entrepreneur, one needs not start their own business in order to be one. One can be entrepreneurial within a company setting (often called “intrapreneurs”) and can lead from anywhere they happen to be positioned.

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Episode 462 – Why Value Is Not About Being The Lowest Price But About The Best Fit?

Have you ever worked with a customer who could not see the value that your products or service provided? Value is relative. Value is in the eye of the beholder. Although value is often view as a measurement of price, different people value different resources… time, money, status and more.Value-based pricing is about basing price on the benefits perceived by the customer instead of on the exact cost of the product. People who value their time are more willing to pay for convenience. Have you ever paid for food delivery? People who value their money are willing to spend the time to save it. Have you ever driven an extra mile out of your way to save .01-.02⍧ a gallon on gas? You know what I am talking about?

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Episode 461 – Building Community With An Online Summit with Charlie Wedel

Charlie Wedel is the CEO of 5D Creations, a creative design agency focused on website design and development for entrepreneurs and small to medium-sized businesses. With his passion for spirituality and consciousness, he brings a unique approach to website and graphic design that brings in the unique energy blueprint of the business and presents a finished product that every client is proud of and excited to share with the world. In addition to designing and developing, he also teaches people how to design and manage their own WordPress website.

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Episode 460 – How To Meet Your ‘PERFECT 10’ on LinkedIn? Use The 80/20 Rule!

Do you remember the movie “10”? It’s an American romantic comedy by Blake Edwards, and starring Dudley Moore, Julie Andrew, and Bo Derek, and follows a man in middle age who becomes infatuated with a young woman whom he has never met, leading to a comic chase and an encounter in Mexico.On LinkedIn, your perfect 10 is more than just your perfect avatar? I’d like show you something different… I’ve seen tons of courses and Gurus who promise “UNLIMITED LEADS” systems on LinkedIn, but they base most of those systems on connecting with mass quantities of people and hoping some will buy from you.I like to focus on building lasting relationships with a limited amount of quality connections. How would your business be effected if you could add 10 QULITY new customers?

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