What's the difference between being an influencer and a good networker? Common wisdom says that you should try to build a huge following on LinkedIn (30,00 people) or a huge email list. If you can achieve that, the numbers will be in your favor to make more sales… but are they?
Dunbar's number states that the average human can only maintain 150 active relationships. This is based on the fact that the human brain can only maintain an emotional connection with people whose faces they recognize. That means that you should focus on building a tribe around that 150. That can help you make better and more profitable connections with those who Know, Like, and Trust you!
There are some key lessons to be learned here:
- The tribe is a part of our primal brain!
- We spend 60% of our time with our 5 closest friends
- Companies and studies show that 150 is the perfect business team size
- Cold Calling is not the same as Tribe Building!
In this episode, we will explore how you can build your tribe of 150 and maximize your business in the process.