Consumers are fickle. How do I know? I am one.
Consumers change loyalties in an instant, while B2b customers are more complex. Switching brands or companies is easy for B2c. Not so much for B2b.
One of the Baconisms I post every month is, “When you contact a prospect… you are a salesperson. When a prospect contacts you… you are the expert!” All too often, a business sales team will focus on finding more leads. Sometimes they focus on nurturing prospects.
I think the main point is you are dealing with people. All people are consumers so it makes sense to treat them that way, but unless they are surfing Amazon at work, they will act and react differently when it comes to business.
A person isn't who they are during the last conversation you had with them – they're who they've been throughout your whole relationship.
– Rainer Maria Rilke
In this episode, we will explore How B2c and B2b marketing and sales are so different!.