We recently watched a documentary about the Webb Space Telescope. If you are unfamiliar, the Hubble Space Telescope increased the range we could see into space versus land-based observatories. It has circled the earth at 360 miles up since 1990. The Webb Space Telescope was conceived in 1996 and launched on December 25, 2021. It orbits the sun at over 1 million miles and has a 5-layer sun shield to increase its ability to see deeper into space.
Okay, I am sure at this point you are saying “Cool. But what does this have to do with marketing my business?” Well, I'm glad you asked!
I believe that good business marketing has three legs like a stool: current, past, and future customers. Look at these three as different audiences, who get and respond to different messages, and what and how you can measure with different expectations.
Our current customers are our present. Past customers show us an evolution of our business that we can use to predict what motivates and excites future customers.
It all comes down to tagging and segmenting people and businesses, and developing distribution messages that promote quality business relationships.
The main goal of a business card is to be remembered and have your interaction continued and acted upon. So why not make it as easy and actionable as possible?
“You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.”
– Steve Jobs
.In this episode… We will discuss how segmenting your marketing can use your past to build new business in the future!