Episode 980 – All Marketing (and Sales) are Personal

C-Suite Topics, Content Marketing, Engagement, Generating Leads, Know Your Audience, LinkedIn, Organic Marketing, Podcast, Relationship Marketing, Sales, Storytelling, StrategyLeave a comment

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I was listening to a podcast interview with comedian Mike Birbiglia. I was not familiar with him, but I found his take on comedy interesting. He believes that comedians have a one-on-one relationship with their audiences. Social media and podcasts can help to create a more intimate relationship with fans. Some influencers lose that connection…

Episode 979 – Why?

C-Suite Topics, Content Marketing, Engagement, Generating Leads, LinkedIn, Organic Marketing, Podcast, Relationship Marketing, Sales, StrategyLeave a comment

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I want to do something a little different today. I want to share with you my why. If you can figure out your why, I believe you are halfway to success. Simon Sinek tells us to start with why. But I believe that why is not all-encompassing and as simple as finding one why on…

Episode 978 – Keeping The Main Thing… The Main Thing!

C-Suite Topics, Content Marketing, Engagement, Generating Leads, LinkedIn, Organic Marketing, Podcast, Relationship Marketing, Sales, StrategyLeave a comment

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How do you define success? Success is not measured like temperature with a static scale or counting system. It is an abstract system that is different for every person and business. With today’s Attention Economy, you may think that likes and clicks are the most important metric. But I am here to tell you that…

Episode 977 – AI Machine Learning vs “I” Human Learning

C-Suite Topics, Content Marketing, Engagement, Generating Leads, LinkedIn, Organic Marketing, Podcast, Relationship Marketing, Sales, StrategyLeave a comment

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AI is machine learning. It’s great for repetitive tasks. It collects knowledge and synthesizes it into useful compilations. AI machine learning can be predictable. “I” learning is what we do when we interact with people. It’s as unpredictable as an amateur golf swing. Interacting with humans requires empathy, psychology, self-awareness, and patience. It is time-consuming…