When Someone asks “Who Is your Perfect Audience” and they answer “Everyone”… They are REALLY saying “They Don’t Really Know?”. If you don’t know who you are talking to, how are you supposed to know what to say to them? Marketing is a process. Do you understand WHY you are doing it? Of course to…
What Inspires You? What gets you Excited? Uplifted? Energized?
Chances are that what inspires you may also inspire your customers. We are usually a reflection of our perfect avatars or customers.
Inspiration is defined as: The action or power of moving the intellect or emotions or The act of influencing or suggesting opinions.
When it comes to inspiring customers, you have to think about their mindset and where the are in the buying process. This is something I like to call “Six Degrees of Separation”. These include:
The rumor of emails death is greatly exaggerated. In fact, it’s kind of having a renaissance since corporations are required to use it for legal and tracking reasons. So how can you best leverage this for your business?
Email is a very useful, yet difficult way to get your products, services and ideas in front of customers. The major challenges are that inboxes are stuffed with competition, spam, and other people’s to-dos. You have to do something to get noticed and stand out from the flood. Start out by asking permission in person, on the phone or over email to send them the sequence. Next, here are 5 things you should also consider:
Some of you may laugh because the words “Emotional” and “Intelligence” generally do go together in your business universe. Emotional Intelligence – is the ability to recognize your own emotions and those of others, to identify your feelings and how it can effect communications. It can help you manage and/or adjust emotions to adapt to…
As the year draws to a close, I reflect back about all I have learned. I had so man great interviews with CEOs, CMO’s and an whole bunch of other Os who helped me (and hopefully you) learn about what was trending during the last year!
There are some things that I have seen recently, that I think will definitely influence how we need to communicate with new and old customers in the coming year. Some are pretty straight forward while others are a bit more controversial…
What’s Old Is New
Social Media Under Fire
More Targeted Relationship Marketing
The Death Of The Talking Head
Change Is Inevitable
In this episode, I will lay out my ideas about what you need to thing about and pay attention to in the coming year! Thanks for being a new or avid listener, and please share this podcast with your friends and associates. I would love to get your subscribes, and reviews and other podcast listening platforms. Thanks and Happy New Year!
At this time of the year, most business people have some down time. In between the festive event you have to attend, you may have some bandwidth to get a few things cleaned up and get ready for the New Year!
Organizing is great, but what if you could simply remove time wasting events throughout the year? Here are a few of my favorite tips that you can use to become more productive for GOOD:
Clean That Email
Make A To-Do List Daily
Put It In Your Calendar
Do A Quarterly Review
In this episode, I will share with you some of my Favorite time saving tips and ideas that has helped me get more done every day of the year!
You can drive in a nail with a screwdriver… and you can pound in a screw with a hammer… but why would you? Often times that’s they way people treat marketing. They tend to push the kind marketing messages, on the platforms that appeal to them most. Email, Social Media, Video, and Podcasts (like this one) are all viable was to distribute messages, but are your messages targeted enough even when distributed on multiple platforms?
Systems like the DISC or Myers-Briggs allow people to profile people based on the way they communicate. What kind of communications or personality traits does your audience have?
Dominance – Results – Quick Action
Influence – Enthusiasm – Collaboration
Steadiness – Security – Create Stability
Conscientiousness – Quality – Accuracy
In this episode, we will discuss How you can use CRM (Customer Relationship Management) systems, to help target the same message, in a slightly targeted more fashion. And… we do this by discussing Toilet Paper Marketing!
Back in the day when MySpace was all the rage, my friends obsessed over profile pictures and sharing memes while I geeked out for hours learning how to code new backgrounds and analyzing what actions got the most reaction from people.
Fast forward a few years later and I’m sitting at the startup, LinkedIn in Sunnyvale, CA helping them recruit their first accounting department. All the while getting the best digital education a girl could ask for.
And since then?
I’ve taught over 200 workshops and tried just about every digital strategy out there to sell socially and experimented with every marketing software, app and playbook I could find. If you need to do it, I’ve probably done it, failed at it and figured out 3 to 4 other ways to accomplish it.
I’m always here to help and most business owners have a question or two they just can’t seem to figure out. I’m that needle in a haystack that probably has an answer and if I don’t, I welcome the challenge to add another skill to my toolbox once I figure it out!
Nimble is the simple CRM offering browser widget and mobile-based sales force automation and is a social CRM solution for small and midsize businesses. The solution automatically populates customer profiles and interaction histories from contact lists, email conversations and social media activity across a range of popular platforms including LinkedIn.
As Nimble’s Channel Partner Advisor, it is my responsibility to work with Cloud Service Providers and Microsoft Partners to get the best out of the software for their own business and help them market the product to their own prospects and clients.
Tom is the best-selling author of the Leadsology® series and has started and managed numerous business with multi-million dollar revenues. He is voluntarily married to a pretty German Frau who he affectionately refers to as his Little Bavarian Bulldozer. They live quietly and happily on the sand next to the waves at little Castaways Beach in Queensland, Australia.
I hear it all the time… “How do I get more engagement on social media?”. It’s easier than you think… Just have fun with it!
It takes a little more than just selling your stuff all the time. You know those people? They spend 100% of their efforts trying to convince people to buy their crap.. but Girls (and boys) just wanna have FUN! That is especially true in today’s divisive, and politically charged landscape on social media. The posts that tend to stand out, and get the most engagement are those with jokes, memes, funny pictures, and quotes.
There are three basic types of posts that I think you need to consider as part of your total online marketing plan…