Episode 529 – Foresight 2020 – Forecasting Future Profits with Mark SA Smith

Mark S A Smith: Working in the world of technology since 1982, Mark uses systems thinking to help organizations successfully bring new, disruptive technology to market by orchestrating compelling, strategic conversations with executives. Mark’s authored many books including include his latest Pivot to Profit from IT Disruption, Security in the Boardroom, Linux in the Boardroom,…

Episode 527 – Foresight 2020 – Optimizing Your Content Marketing Plan with Andy Crestodina

Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media, an award-winning 40-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences, writes for big marketing blogs and hosts a little marketing podcast. Andy has written hundreds of…

Episode 526 – Foresight is 2020 – What You Need To Do NOW To Get Your Website Ready

It is the middle ground between light and shadow, between science and superstition, and it lies between the pit of man’s fears and the summit of his knowledge. This is the dimension of imagination. It is an area which we call the Twilight Zone. At this time at the end of the year, it’s kind of…

Episode 509 – Using Video To Create An Exceptional Customer Experience with Yifat Cohen

Yifat Cohen is the architect behind generating a quarter of a million dollar ($250,000) in just 10 days with live shows. A Growth Hacker specializing in community building, gamifying live engagements and cultivating brand evangelists. Yifat is that Geek Google flies around to its many offices around the world, freelance style, to speak about products…

Episode 502 – Why Do Content Marketing? It’s all In The Numbers!

One of the inherent problems with social media is other people just don’t get it… Social: of or relating to human society, the interaction of the individual and the group, or the welfare of human beings as members of society Media: a medium of cultivation, conveyance, or expression Nowhere in those two definitions does it say connecting with someone online…

Episode 498 – What’s Next? Stop Reinventing When You Can Easily Pivot?

Reinvention often means scrapping everything and starting from scratch, or trying to take something that someone has already created, and trying to do it better (the better mouse trap). Starting from scratch takes a lot of time and resources. But, sometimes it’s worth it. For example take Apple and how they went from a company…

Episode 494 – Is Your Content Refuse or Recycle Friendly To The Internet?

Did you know that approximately 8 million metric tonnes of waste plastic that enters the Earth’s ocean every year? Sometimes it feels that way on the internet as well? 1,209,600 new data producing social media users each day. 682 million tweets per day! More than 4 million hours of content uploaded to Youtube every day,…

Episode 490 – How To Avoid Packing Peanut Messages That Hurt Your Brand?

Have you ever gone to a networking event and ask someone “What do you do?” only to regret it. Sometimes we ask people what time it is and they want to tell us how to build a watch? When we get shipments, they often ship the contents using packing peanuts. These are used to surround…

Episode 487 – The 3 P’s of Increasing Your Sales with Phil Gerbyshak

Phil Gerbyshak is a Sales trainer, a social media pioneer and a techno whiz kid who got his start delivering email by hand in the Navy.

He’s the host of the show Conversations with Phil and is the co-host of the longest running social media marketing talk show #SocialChatter with Christian Karasiewicz.

When he’s not doing live video you can find Phil training salespeople how to sell more by creating more valuable relationships with their prospects and customers by injecting the sales process with social media and technology.

Episode 474 – What Is More Fascinating On Social Media? Engagement Or Education?

What’s more important to you and your business… Engagement or Education when it comes to posting on Social Media? Well that depends on many factors? What platform are you posting? What are your goals, Who is your audience and where are they hanging out?

Engagement is very measurable and desirable, but it’s not always an indication of action. People engage in different ways. They comment, like or share and that can be very exciting, but may or may not culminate in any sales.

Education is creating longer form posts and often links to deeper educational content (like blogs, podcasts, videos, and more). Educating people takes longer to create and often generates less but more targeted engagement. There is, however, and long term cumulative effect that can lead to measurable sales.