Episode 599 – Finding A or Becoming Guest On A Podcast with Brent Basham

Brent Basham is an occasional podcaster, dad of three, co-founder of Poddit. In 2014 Brent had an epiphany. As a father and tech enthusiast, he realized we were standing at a very unique point in history. We were the last digital immigrants charged with raising the first digital natives. But with everything changing so fast,…

Episode 596 – Why Your Marketing Needs a Feedback Loop?

In music, there are two kinds of feedback – Good and Bad. Bad feedback is that high pitched squeal you hear when a microphone gets too close to a speaker. Good feedback is the kind where you control (think of the opening guitar note in the song “I Feel Fine” by the Beatles). A feedback…

Episode 592 – It’s The Message Stupid

Great marketing communication systems can work, but most of them only work when you feed the right message, to the right audience, at the right time. Some industries such as health and finance have limitations and restrictions due to compliance and regulations. It’s like going to a knife fight with both hands tied behind your…

Episode 588 – How To Overcome The Story In You And Your Customers Minds

Seth Godin said in his daily blog email “If it’s not helping you take action to make things better, what’s it for?” When it comes to the content you create, what’s the action you expect people to take? In another blog email, he said, “That story in your head? It’s invented. It has to be.”…

Episode 587 – What You Can Do To Reboot Your Speaking Career with Kerry Heaps

An Entrepreneur of 15 years, Kerry is the Publisher of Pageant Platform Magazine and the Host of Pageant Platform Podcast. Kerry is a sought-after Speaker on topics such as Leveraging your Publicity to Close More Deals, Bodies Don’t Lie-Body Language Basics, The Significance of Color in Wardrobe and the Psychology Behind It, The Network Game…

Episode 586 – How To Serve Up Great Content With Marketing Systems

QUESTION? Is your marketing more like a vending machine or a restaurant? A vending machine is simple. People put money in and get something (generally overpriced) out. Restaurants are more complex. People will research them, make reservations, and they are not just buying food… they are buying an experience. We rarely are aware of all…

Episode 582 – The Top 5 Big Mistakes Big Businesses Make On LinkedIn

No matter what size business you have or are working in, it should have a LinkedIn Business page. Whether you are a solopreneur or a corporate CEO, you need to make sure that you have a cohesive message across all areas of any social media platform. Companies will often set them up, .but either ignore…

Episode 576 – Thought Leadership? You Need To Have Purpose, Passion, And A Plan

When people say that they want to be found on social media, that can mean many things. You can be fun, entertaining, controversial, or just a standard user and observer. To make social media REALLY work for your business you have to be able to position yourself as a Thought Leader or someone whose views…

Episode 573 – Follow The Bouncing Customers with Mark SA Smith

Mark S A Smith: Working in the world of technology since 1982, Mark uses systems thinking to help organizations successfully bring new, disruptive technology to market by orchestrating compelling, strategic conversations with executives. Mark’s authored many books including his latest Pivot to Profit from IT Disruption, Security in the Boardroom, Linux in the Boardroom, Guerrilla…

Episode 572 – Why Building An Audience Is A Moving Target And What You Can Do?

It’s hard to believe it’s been 7 years since I started writing my first book. At that time I created a website to promote it. Since then I have added 3 more books but never really looked at the website as a whole. Although the principles of the materials in the books has not changed…