Episode 1000 – You’ve Got To Know When…

Authenticity, C-Suite Topics, Change Management, Customer Relationship Manager, Engagement, Human To Human, Managing Change, Mindset, Organic Marketing, Podcast, Questions, Relationship Marketing, Sales, Social Media, Strategy, Systems, TechnologyLeave a comment

Podcast: Play in new window | Download (Duration: 13:14 — 15.1MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

I have always been driven by three principles in life and business. Although I have not always been 100% successful in adhering to them, I have noticed that I am 1000 times happier and more successful when I do.   First, life is about motion, emotion, promotion, commotion, and finally, ethical motivation! “When you stop learning,…

Episode 999 – What’s the Deal with 2025?

Authenticity, C-Suite Topics, Change Management, Customer Relationship Manager, Engagement, Human To Human, Managing Change, Mindset, Organic Marketing, Podcast, Questions, Relationship Marketing, Sales, Social Media, Strategy, Systems, TechnologyLeave a comment

Podcast: Play in new window | Download (Duration: 11:26 — 13.1MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

This time of year, the two weeks around Christmas and New Year’s, always seem like a blur. It’s hard to remember what day today is, especially when both holidays fall in the middle of a week. Business generally grinds to a halt with people and companies taking vacations. TV is filled with retrospectives of the…

Episode 998 – The Mysteries of LinkedIn?

Authenticity, C-Suite Topics, Change Management, Customer Relationship Manager, Engagement, Human To Human, Managing Change, Mindset, Organic Marketing, Podcast, Questions, Relationship Marketing, Sales, Social Media, Strategy, Systems, TechnologyLeave a comment

Podcast: Play in new window | Download (Duration: 9:38 — 11.0MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

One of the world’s great mysteries is the Bermuda Triangle. When it comes to any social media platform, people, features, and more are like the Bermuda Triangle. One second, they are there, and the next, they are gone. If you feel like your content is being swallowed up by LinkedIn’s Bermuda Triangle (algorithms), I am…

Episode 997 – The Original Inbox

Authenticity, C-Suite Topics, Change Management, Customer Relationship Manager, Engagement, Human To Human, Managing Change, Mindset, Organic Marketing, Podcast, Questions, Relationship Marketing, Sales, Social Media, Strategy, Systems, TechnologyLeave a comment

Podcast: Play in new window | Download (Duration: 10:59 — 12.6MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

We have officially transitioned from the information economy to the attention economy. The Information Economy has significantly transformed B2B business, driving a shift towards data-driven decision-making and digital transactions. In this paradigm, companies leverage information and communication technologies (ICT) to streamline business. The Attention Economy has profoundly impacted B2B business, transforming companies’ engagement with clients…

Episode 996 – Reach Out… Reach Out and Touch Someone

Authenticity, C-Suite Topics, Change Management, Customer Relationship Manager, Engagement, Human To Human, Managing Change, Mindset, Organic Marketing, Podcast, Questions, Relationship Marketing, Sales, Social Media, Strategy, Systems, TechnologyLeave a comment

Podcast: Play in new window | Download (Duration: 10:11 — 11.7MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

In 1979, AT&T employed a marketing campaign aimed to soften AT&T’s image and promote long-distance calling as an essential part of everyday American life. It focused on “selling emotion” by emphasizing the human desire to connect with others. Phone numbers were designated to a person, an address, and even a desk when PBX systems were…

Episode 995 – Let’s Do The Time Warp Again

Advertising, C-Suite Topics, Community, Content Marketing, Engagement, Facebook, Mindset, Podcast, Psychology Of Social Media, Relationship Marketing, Social Media, Strategy, Technology, Trust, TwitterLeave a comment

Podcast: Play in new window | Download (Duration: 10:32 — 12.1MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

“Time Warp” is one of the most recognizable songs from “The Rocky Horror Picture Show.” It was created as a time filler for the stage play but has exploded in popularity and become a central part of audience participation during film screenings and live performances. When the movie came out in 1975, things were very different.…

Episode 982 – Best Of – Seconds… Chance Interactions

Accountability, Advertising, Business To Business Marketing, Buyer's Journey, C-Suite Topics, Content Marketing, Email Marketing, Human To Human, LinkedIn, Podcast, Social Media, Strategy, WebinarsLeave a comment

Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

If you manage your own or other business websites, I imagine you are using Google Analytics or another data manager to explore the traffic to your website. Generally, you measure how much traffic you get, how long people stay, and which pages or posts get the most traffic. Another key indicator is where the traffic…

Episode 981 – The PATH to Profits

C-Suite Topics, Content Marketing, Engagement, Generating Leads, Know Your Audience, LinkedIn, Organic Marketing, Podcast, Relationship Marketing, Sales, Storytelling, StrategyLeave a comment

Podcast: Play in new window | Download (Duration: 11:42 — 13.4MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

I could easily take my old blogs and ask AI to rewrite them to reflect today’s business environment better. That would certainly be faster than my two-finger typing, re-working sections, and asking a VA to proof and post, but would it or could it be more successful or effective? Most businesses will ebb and flow…

Episode 980 – All Marketing (and Sales) are Personal

C-Suite Topics, Content Marketing, Engagement, Generating Leads, Know Your Audience, LinkedIn, Organic Marketing, Podcast, Relationship Marketing, Sales, Storytelling, StrategyLeave a comment

Podcast: Play in new window | Download (Duration: 9:11 — 10.5MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

I was listening to a podcast interview with comedian Mike Birbiglia. I was not familiar with him, but I found his take on comedy interesting. He believes that comedians have a one-on-one relationship with their audiences. Social media and podcasts can help to create a more intimate relationship with fans. Some influencers lose that connection…

Episode 979 – Why?

C-Suite Topics, Content Marketing, Engagement, Generating Leads, LinkedIn, Organic Marketing, Podcast, Relationship Marketing, Sales, StrategyLeave a comment

Podcast: Play in new window | Download (Duration: 12:29 — 14.3MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

I want to do something a little different today. I want to share with you my why. If you can figure out your why, I believe you are halfway to success. Simon Sinek tells us to start with why. But I believe that why is not all-encompassing and as simple as finding one why on…