Know Your Audience Archives | The Bacon Podcast

Episode 604 – Pull The Common Thread That Holds Us All Together

Accountability, Business To Business Marketing, Change Management, Client Expectations, Customer Relationship Manager, Customer Service, Human To Human, Know Your Audience, Podcast, Relationship MarketingBy Brian Basilico September 14, 2020 Leave a comment

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Our last dog (Buddy Guy) never really would destroy his toys. Our new dog Layla is a completely different animal. She believes her purpose in live to find and spit the stuffing out of every toy you give her. She works the toy to find the string she can pull that will unlock the treasure…

Episode 602 – How New Customers Can Be Like Getting A New Puppy

Accountability, Business To Business Marketing, Change Management, Client Expectations, Customer Relationship Manager, Customer Service, Human To Human, Investing In Yourself, Know Your Audience, Managing Change, Podcast, Relationship MarketingBy Brian Basilico September 7, 2020 Leave a comment

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On a past podcast, I discussed the crazy idea we had of trying to adopt a dog and the lessons learned through the process. Well, a week ago we left downtown Chicago with a new 11-month-old puppy named Layla in the back of my SUV. We have adopted 5 rescue dogs over the last few…

Episode 601 – How To Get Your Brag On While Networking with Jeannette Seibly

Client Expectations, Coaching, Conferences, Expert Interview, Generating Leads, Interviews, Know Your Audience, Leadership, Networking, PodcastBy Brian Basilico September 1, 2020 Leave a comment

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Jeannette Seibly is The Leadership Results Coach and an award-winning executive coach and keynote speaker. During the past 28 years, she’s guided the creation of 3 millionaires and countless 6-figure business professionals. As an author, she’s published six books. The most recent ones are: “The Secret to Selling Yourself Anytime, Anywhere: Start Bragging!” (CareerBragging.com) and…

Episode 596 – Why Your Marketing Needs a Feedback Loop?

Business To Business Marketing, C-Suite Topics, Client Expectations, Content Marketing, Engagement, Know Your Audience, Opinion, Podcast, Relationship Marketing, StrategyBy Brian Basilico August 17, 2020 Leave a comment

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In music, there are two kinds of feedback – Good and Bad. Bad feedback is that high pitched squeal you hear when a microphone gets too close to a speaker. Good feedback is the kind where you control (think of the opening guitar note in the song “I Feel Fine” by the Beatles). A feedback…

Episode 586 – How To Serve Up Great Content With Marketing Systems

Business To Business Marketing, Client Expectations, Content Marketing, Know Your Audience, Podcast, Sales, Social Media, Strategy, SystemsBy Brian Basilico July 13, 2020 Leave a comment

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QUESTION? Is your marketing more like a vending machine or a restaurant? A vending machine is simple. People put money in and get something (generally overpriced) out. Restaurants are more complex. People will research them, make reservations, and they are not just buying food… they are buying an experience. We rarely are aware of all…

Episode 583 – How Better Listening Can Lead To Bigger Sales with Nancy Kazdan

Expert Interview, Generating Leads, Human Capital, Interviews, Know Your Audience, Podcast, Questions, Sales, Sales Funnels, TrustBy Brian Basilico June 30, 2020 Leave a comment

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Nancy L. Kazdan, Founder & CEO, Market Share International is widely regarded by her clients as the leader in advising, coaching and training people from professional services organizations, financial institutions and technology firms in strategic marketing skills, presentation skills, conversational selling techniques and sales process reengineering. She helps her clients to dissect and improve every…

Episode 577 – Understanding Thought Leadership And Influence Personas with Jim Barry

Business To Business Marketing, Content Marketing, Emotional Intelligence, Expert Interview, Influencer Marketing, Know Your Audience, Leadership, Podcast, Psychology Of Social Media, Relationship Marketing, Social Media, Thought Leadership, Value PropositionBy Brian Basilico June 9, 2020 Leave a comment

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Dr. Jim Barry is the author of Social Content Marketing for Entrepreneurs, a textbook used in the instruction of MBA courses. He has served as Professor of Marketing at NSU since August, 2004 where he teaches courses in social media marketing, consumer behavior, and integrated marketing communication. He won the 2019 President’s Distinguished Faculty Award…

Episode 576 – Thought Leadership? You Need To Have Purpose, Passion, And A Plan

Email Marketing, Funnels, Influencer Marketing, Know Your Audience, Podcast, Relationship Marketing, Social Media, Strategy, Thought Leadership, Trust, Value Proposition, WebinarsBy Brian Basilico June 8, 2020 Leave a comment

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When people say that they want to be found on social media, that can mean many things. You can be fun, entertaining, controversial, or just a standard user and observer. To make social media REALLY work for your business you have to be able to position yourself as a Thought Leader or someone whose views…

Episode 574 – LinkedIn Is The Best Way… To Follow The Bouncing Customers

Business To Business Marketing, Client Expectations, Customer Relationship Manager, Data Management, Email Marketing, Know Your Audience, LinkedIn, Podcast, Relationship MarketingBy Brian Basilico June 1, 2020 Leave a comment

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With business in flux, people are moving. They may be changing jobs either by choice or by economic conditions. Just last year, the average job tenure lasted 3-5 years but that may change more rapidly in the coming months and years. Contacts within companies you’ve been doing business with could be here today and gone…

Episode 573 – Follow The Bouncing Customers with Mark SA Smith

Accountability, Business To Business Marketing, Business Trends, C-Suite Topics, Change Management, Expert Interview, Generating Leads, Know Your Audience, Managing Change, Podcast, Relationship Marketing, Sales, StrategyBy Brian Basilico May 27, 2020 Leave a comment

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Mark S A Smith: Working in the world of technology since 1982, Mark uses systems thinking to help organizations successfully bring new, disruptive technology to market by orchestrating compelling, strategic conversations with executives. Mark’s authored many books including his latest Pivot to Profit from IT Disruption, Security in the Boardroom, Linux in the Boardroom, Guerrilla…

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