Know Your Audience Archives | The Bacon Podcast

Episode 671 – Why You Should Treat Your Marketing Like Choosing A Winning Stock?

Business To Business Marketing, C-Suite Topics, Human To Human, Know Your Audience, LinkedIn, Niche Marketing, Podcast, Strategy, SuccessBy Brian Basilico May 3, 2021 Leave a comment

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At one point, I thought it would be a good idea to try day trading… BOY was I wrong? I did not understand the basic concepts of how good stock purchases take targeted research. There are some key factors like Earnings Growth Trends, Price Earning Ratio, and Long Term Stability (which to this day I…

Episode 647 – Best Of – Looking For Some Golden Leads? Get Out There & Serve People with Warren Whitlock

Business Trends, Change Management, Disruption, Expert Interview, Futurecasting, Influencer Marketing, Know Your Audience, Managing Change, PodcastBy Brian Basilico February 10, 2021 Leave a comment

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Hi. I’m Warren Whitlock. My mission is to help brands improve the results of their digital marketing. I started creating content for marketing when “new media” meant we could combine multiple slide projectors for a presentation. By the time I went online in 1981, I’d learned to push for better technology whenever it allowed us…

Episode 646 – Using Your Inner Crystal Ball With Your Marketing Strategy

Business To Business Marketing, C-Suite Topics, Change Management, Entrepreneurship, Know Your Audience, Podcast, Strategy, Success, Systems, Value PropositionBy Brian Basilico February 8, 2021 2 Comments

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Black Magic Ball with answer Outlook not so good There is a big difference between a marketing plan and a marketing strategy. A Crystal Ball, the Magic 8-Ball, and Zoltar are all fun, but in the end, it’s entertainment and not sound business. A marketing strategy refers to a business’s overall game plan. Business strategists…

Episode 638 – Yes AND vs Yes BUT – When To Let Go Of Your Buts

Accountability, Business To Business Marketing, Engagement, Human To Human, Know Your Audience, Mindset, Podcast, Relationship Marketing, Social Media, Social Networking, TrustBy Brian Basilico January 11, 2021 Leave a comment

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The word “YES” alone is a very positive word but, a lot of times the word yes has an addendum to it such as yes and, or yes but. Today I want to help you know when you should be letting go of your buts when it comes to the word ‘YES’. While “Yes… But”…

Episode 637 – How Technology Makes What’s Old New Again with Warren Whitlock

Business Trends, Change Management, Disruption, Expert Interview, Futurecasting, Influencer Marketing, Know Your Audience, Managing Change, PodcastBy Brian Basilico January 6, 2021 Leave a comment

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Episode 630 – The 5 Habits You Need To Adapt For a Successful New Year

Accountability, Business Tools, C-Suite Topics, Change Management, Design, Futurecasting, Know Your Audience, Mindset, Podcast, Strategy, Success, SystemsBy Brian Basilico December 14, 2020 Leave a comment

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If you stream TV and have Netflix, then you may have seen the mini-series “The Queens Gambit”. It a story about how an orphan girl became the queen of chess in the 1960s. In the series, Beth learns to play chess and at night while lying in bed, she would play out the moves in…

Episode 628 – Up On The Housetop Click, Click, Click – How a Website is like Building A House

Branding, Business Tools, Content Marketing, Copywriting, Design, Graphics, Know Your Audience, Podcast, Social Media, Strategy, Success, Systems, Web Domains, Web Hosting, WebsitesBy Brian Basilico December 7, 2020 Leave a comment

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If you have multiple parts of your business (wholesale, retail, and online), it makes sense to have multiple websites to serve each of your different audiences. I have this podcast site, one for my books (NotAboutU.com), one for my speaking business (BrianBasilico.com), one for my LinkedIn Consulting (LI4Sales.com), and others. Building each website is done…

Episode 618 – How To Get Your Content To Win The Election On Social Media

Business To Business Marketing, Client Expectations, Content Marketing, Emotional Intelligence, Engagement, Know Your Audience, Podcast, Relationship Marketing, Social Media, Storytelling, StrategyBy Brian Basilico November 2, 2020 Leave a comment

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Did you know that people are voting for your social media posts? People vote on your posts with likes, comments, and shares, but social media platforms have a form of voter suppression with their algorithms. The more that people engage with your content, the more the algorithms reward you. There are some key things that…

Episode 616 – How Staring At Clouds Can Improve Your Marketing Results?

Business To Business Marketing, Client Expectations, Content Marketing, Engagement, Know Your Audience, Podcast, Relationship Marketing, Storytelling, Strategy, ToolsBy Brian Basilico October 26, 2020 Leave a comment

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The fall in Chicago is what I call 50 Shades of Gray… because it’s cloudy and drab almost every day. I miss the sunshine and the puffy white clouds already! But I want to talk about a different kind of cloud that can help you improve your marketing results… wordclouds. There are two websites a…

Episode 614 – In Order To Change Minds, You Have To Overcome Heard Immunity

Business To Business Marketing, Client Expectations, Engagement, Generating Leads, Human To Human, Know Your Audience, Networking, Podcast, Relationship Marketing, Sales, TrustBy Brian Basilico October 19, 2020 Leave a comment

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WARNING: This is part story, part lesson, part RANT! It’s bad enough that we have to put up with robocalls, political ads, and polls, and just random hang-ups, but when a real salesperson calls and just won’t take no for an answer, it’s hard not to be angry and rude. I understand that people have…

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