Know Your Audience Archives | The Bacon Podcast

Episode 468 – Why Are You Selling Dog Food To Cat People?

Client Expectations, Content Marketing, Email Marketing, Know Your Audience, Niche Marketing, Podcast, SalesBy Brian Basilico May 20, 2019 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB)

Selling Dog Food To Cat People means that just because someone has a pet, it does not mean that they are potential customers for all kinds of pet foods. Yeah they may get a dog some day, but right now they are paying attention to their immediate needs.Everyone needs water. Consumers and businesses need water, but as you start to niche down, you discover there are differences. Home owners are different than renters, and service businesses have different needs for water than manufacturing.Some people treat marketing like everyone is a customer, but are they really? In today’s short attention span theater, you have to get the right message, to the right person, at the right time!

Episode 466 – 6 Ways You Need To Perfect Your LinkedIn Profile

Know Your Audience, LinkedIn, Podcast, Relationship Marketing, Social MediaBy Brian Basilico May 13, 2019 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB)

When it comes to online marketing and social media, people tend to engage from emotion, but buy for benefits. LinkedIn is no different (sort of). It’s different than any other social platform because it’s more professionally based. That means what works on Facebook, Twitter, Instagram and others, may or may not work on LinkedIn. Linkedin differs because the audience is used to the corporate environment. They appreciate training, information, and whatever helps them in their professional careers and business. It does not have to be stodgy. Just the opposite, it should be creative, just not as casual (no posting of cat videos and memes).

Episode 462 – Why Value Is Not About Being The Lowest Price But About The Best Fit?

Accountability, Client Expectations, Know Your Audience, Mindset, Motivation, Podcast, Sales, StrategyBy Brian Basilico April 29, 2019 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB)

Have you ever worked with a customer who could not see the value that your products or service provided? Value is relative. Value is in the eye of the beholder. Although value is often view as a measurement of price, different people value different resources… time, money, status and more.Value-based pricing is about basing price on the benefits perceived by the customer instead of on the exact cost of the product. People who value their time are more willing to pay for convenience. Have you ever paid for food delivery? People who value their money are willing to spend the time to save it. Have you ever driven an extra mile out of your way to save .01-.02⍧ a gallon on gas? You know what I am talking about?

Episode 460 – How To Meet Your ‘PERFECT 10’ on LinkedIn? Use The 80/20 Rule!

Generating Leads, Know Your Audience, LinkedIn, Podcast, Relationship Marketing, Sales, StrategyBy Brian Basilico April 22, 2019 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.2MB)

Do you remember the movie “10”? It’s an American romantic comedy by Blake Edwards, and starring Dudley Moore, Julie Andrew, and Bo Derek, and follows a man in middle age who becomes infatuated with a young woman whom he has never met, leading to a comic chase and an encounter in Mexico.On LinkedIn, your perfect 10 is more than just your perfect avatar? I’d like show you something different… I’ve seen tons of courses and Gurus who promise “UNLIMITED LEADS” systems on LinkedIn, but they base most of those systems on connecting with mass quantities of people and hoping some will buy from you.I like to focus on building lasting relationships with a limited amount of quality connections. How would your business be effected if you could add 10 QULITY new customers?

Episode 459 – The 8 P’s Of Reducing Perceived Risk In Sales with Mark S.A. Smith

Expert Interview, Generating Leads, Know Your Audience, Mindset, SalesBy Brian Basilico April 17, 2019 Leave a comment

Podcast: Play in new window | Download (Duration: 23:59 — 33.1MB)

Mark S A Smith: Working in the world of technology since 1982, Mark uses systems thinking to help organizations successfully bring new, disruptive technology to market by orchestrating compelling, strategic conversations with executives.Mark’s authored many books including include his latest Pivot to Profit from IT Disruption, Security in the Boardroom, Linux in the Boardroom, Guerrilla Negotiating, Guerrilla TeleSelling, & Guerrilla Trade Show Selling. Forthcoming: Selling Disruption & Executive Strategy Skills.Mark is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, business owner, executive coach, author, professional speaker, video producer, podcaster, blogger, musician, and father of five Millennial children who do not live at home.

Episode 456 – Are You Answering The Right Questions With Your Marketing?

Client Expectations, Email Marketing, Generating Leads, Internet Marketing, Know Your Audience, Podcast, Relationship Marketing, Sales, Time ManagementBy Brian Basilico April 8, 2019 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.2MB)

Did you know that the average person get of has…Over 120 Email per DayAbout 200 Unread Emails In Their InboxHas Over 8000 Emails In Their InboxHas Around 40 Email FoldersThis can lead to overwhelm when you are trying to stand out with your marketing messages. We all want to create that perfect email, that gets users to sit up, take notice, and more importantly… Take Action!Your audience is asking themselves 5 questions when they see any email come in when they get a business email…Why is this important to me?How does this help me in my job?Is It Important/Urgent or Important/Not-Urgent? Why should I act on it?Will it save me time or money?Does it mean more work or less work?In this episode, I will discuss the difference between how most people composed email (WIIAM) and how people read it (WIIFM). And get busy cleaning out your inbox!

Episode 450 – Faster – Better – Cheaper… Pick Two? Choosing The Right Customers For Your Business

Accountability, Branding, Client Expectations, Content Marketing, Know Your Audience, Niche Marketing, Podcast, Relationship Marketing, Sales, StrategyBy Brian Basilico March 18, 2019 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.2MB)

People work hard to get new customer or to get customers to choose them. Let me let you in on a little secret.. You get to choose your customers as well!People who value their own time… will value your time. People who understand Return On Investment… Will understand your value to them. Old saying in business – Faster – Better – Cheaper… Pick Two! Beauty is in the eye of the beholder…and so is Faster, and Better, and Cheaper.

Episode 449 – Convincing Your Audience That Water Is Wet? Why Writing Matters In Marketing with Tomo Albanese

Content Marketing, Copywriting, Expert Interview, Know Your Audience, Podcast, Project Management, Storytelling, WebsitesBy Brian Basilico March 13, 2019 Leave a comment

Podcast: Play in new window | Download (Duration: 25:18 — 34.9MB)

Priding himself on transparency, honesty, and consistency, Tomo is a content and copy veteran, with over a decade’s worth of experience. Tomo has worked with names such as Shawn Casey, Tom Bell, Mark Victor Hansen, Robert Allen, Ryan Moran, and Perry Belcher, selling over $16.5 million dollars worth of information products. He currently runs his unique content company, WordsRWeapons, which works with Fortune 500 companies and even some smaller businesses to generate quality content at affordable rates.

Focusing on creating a positive environment for talented writers, Tomo manages to maintain an elite team that can write on any topic. This allows WordsRWeapons to act as a virtual writing department that grows and shrinks according to your business’s needs.

Having earned a reputation for transparency and integrity, I have enjoyed working with professionals like Shawn Casey, Tom Bell, Mark Victor Hansen, Robert Allen, Ryan Moran, and Perry Belcher, I have sold more than $16.5 Million in products and services. I have found there is no substitute for living with intention. While homeless, I learned that being happy happens only by helping others. We all have more in common than not.

Episode 430 – How To Improve Business Relationships – 5 Easy Tips

Business Tools, Client Expectations, Customer Relationship Manager, Customer Service, Generating Leads, Know Your Audience, Marketing Automation, Podcast, Project Management, Sales, Time ManagementBy Brian Basilico January 7, 2019 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB)

We all have them… CRMs (Customer Relationship Manager). They can be as simple as an address book and as complex as a custom database system. The bottom line is they all have one thing in common… DATA! Names, address, emails, addresses, and some include the ability to track conversations, transactions and more. Have you ever…

Episode 429 – What Business Trends to watch in 2019 with Mark S.A. Smith

Client Expectations, Disruption, Expert Interview, Know Your Audience, Managing Change, Podcast, Project Management, Relationship Marketing, Sales, Sales FunnelsBy Brian Basilico January 2, 2019 Leave a comment

Podcast: Play in new window | Download (Duration: 26:34 — 36.7MB)

Mark’s authored many books including include his latest Pivot to Profit from IT Disruption, Security in the Boardroom, Linux in the Boardroom, Guerrilla Negotiating, Guerrilla TeleSelling, & Guerrilla Trade Show Selling. Forthcoming: Selling Disruption & Executive Strategy Skills.

Mark is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, business owner, executive coach, author, professional speaker, video producer, podcaster, blogger, musician, and father of five Millennial children who do not live at home.

Category Archives: Know Your Audience