Episode 618 – How To Get Your Content To Win The Election On Social Media

Business To Business Marketing, Client Expectations, Content Marketing, Emotional Intelligence, Engagement, Know Your Audience, Podcast, Relationship Marketing, Social Media, Storytelling, StrategyLeave a comment

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Did you know that people are voting for your social media posts? People vote on your posts with likes, comments, and shares, but social media platforms have a form of voter suppression with their algorithms. The more that people engage with your content, the more the algorithms reward you. There are some key things that…

Episode 616 – How Staring At Clouds Can Improve Your Marketing Results?

Business To Business Marketing, Client Expectations, Content Marketing, Engagement, Know Your Audience, Podcast, Relationship Marketing, Storytelling, Strategy, ToolsLeave a comment

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The fall in Chicago is what I call 50 Shades of Gray… because it’s cloudy and drab almost every day. I miss the sunshine and the puffy white clouds already! But I want to talk about a different kind of cloud that can help you improve your marketing results… wordclouds. There are two websites a…

Episode 614 – In Order To Change Minds, You Have To Overcome Heard Immunity

Business To Business Marketing, Client Expectations, Engagement, Generating Leads, Human To Human, Know Your Audience, Networking, Podcast, Relationship Marketing, Sales, TrustLeave a comment

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WARNING: This is part story, part lesson, part RANT! It’s bad enough that we have to put up with robocalls, political ads, and polls, and just random hang-ups, but when a real salesperson calls and just won’t take no for an answer, it’s hard not to be angry and rude. I understand that people have…

Episode 612 – How To Help Marketing Build A Bridge To Better Sales?

Business To Business Marketing, Client Expectations, Content Marketing, Engagement, Influence, Know Your Audience, Podcast, Relationship Marketing, Sales, Social Media, Strategy, Thought Leadership, TrustLeave a comment

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Training our new dog Layla (who is 11 months) is a challenge. Luckily, she responds to food, or better yet – Treats! We have multiple treats for different training activities. We have one for when she goes on her walks, one for when she goes potty outside, and one type when she gets to get…

Episode 610 – How To Make Virtual One-On-Ones More Proactive & Productive

Accountability, Business To Business Marketing, Change Management, Client Expectations, Customer Relationship Manager, Customer Service, Human To Human, Know Your Audience, Podcast, Relationship MarketingLeave a comment

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If we took a way-back machine to December 2019, you probably never would have guessed that you would be networking almost 100% online? Zoom has been a savior and a bain for many, but here we are living in a virtual networking world. One-on-ones are one of the best ways to grow your business, but…

Episode 608 – Finding The Influencers to Make Your Content Go Viral

Accountability, Business To Business Marketing, Change Management, Client Expectations, Customer Relationship Manager, Customer Service, Human To Human, Know Your Audience, Podcast, Relationship MarketingLeave a comment

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In his book, “The Tipping Point”, Malcolm Gladwell discusses how viruses spread. We are not only talking about the medical kind, but the ones that influence people and culture. Viruses usually start small and grow slowly, but there becomes a tipping point where it srats to gain momentum to the point where it’s hard to…

Episode 606 – The 4 People You Should Positively Be Marketing To

Accountability, Business To Business Marketing, Change Management, Client Expectations, Customer Relationship Manager, Customer Service, Human To Human, Know Your Audience, Podcast, Relationship MarketingLeave a comment

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Networking has changed and so have our businesses. If you are like me, we spend a lot of time on Zoom. I am here to tell you Zoom Fatigue is REAL! Meeting online increases our cognitive load because several of its features take up a lot of conscious capacity… and add caring for a puppy…

Episode 604 – Pull The Common Thread That Holds Us All Together

Accountability, Business To Business Marketing, Change Management, Client Expectations, Customer Relationship Manager, Customer Service, Human To Human, Know Your Audience, Podcast, Relationship MarketingLeave a comment

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Our last dog (Buddy Guy) never really would destroy his toys. Our new dog Layla is a completely different animal. She believes her purpose in live to find and spit the stuffing out of every toy you give her. She works the toy to find the string she can pull that will unlock the treasure…

Episode 602 – How New Customers Can Be Like Getting A New Puppy

Accountability, Business To Business Marketing, Change Management, Client Expectations, Customer Relationship Manager, Customer Service, Human To Human, Investing In Yourself, Know Your Audience, Managing Change, Podcast, Relationship MarketingLeave a comment

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On a past podcast, I discussed the crazy idea we had of trying to adopt a dog and the lessons learned through the process. Well, a week ago we left downtown Chicago with a new 11-month-old puppy named Layla in the back of my SUV. We have adopted 5 rescue dogs over the last few…

Episode 601 – How To Get Your Brag On While Networking with Jeannette Seibly

Client Expectations, Coaching, Conferences, Expert Interview, Generating Leads, Interviews, Know Your Audience, Leadership, Networking, PodcastLeave a comment

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Jeannette Seibly is The Leadership Results Coach and an award-winning executive coach and keynote speaker. During the past 28 years, she’s guided the creation of 3 millionaires and countless 6-figure business professionals. As an author, she’s published six books. The most recent ones are: “The Secret to Selling Yourself Anytime, Anywhere: Start Bragging!” (CareerBragging.com) and…