Episode 546 – Toilet Paper Math… Why Some Online Marketing Does Not Always Square Up?

I saw this video online where a math (multiplication) was done the traditional way (how I learned) and the NEW way (putting numbers in a table and working it in phases). The old way took 20 seconds where the new way took over 3 minutes? New math is everywhere, especially at the grocery store in…

Episode 545 – Building A Business Community Live and Online with Ellen Huxtable

Ellen Huxtable is a business coach, author, and speaker. Her company, Advantage Business Concepts, helps clients get past the speed bumps of business. Ellen offers consultative services, team facilitation, and peer forum opportunities. She is the author of “From Corporate to Consultant,” “Power Networking for Job Seekers,” “Power Networking for Small Businesses,” and “Turbo-charge &…

Episode 541 – Don’t Put All Your Eggs In One Basket – Make A Marketing Omelette with Roman Prokopchuk

Roman Prokopchuk is a first-generation immigrant from Lviv, Ukraine. He came to the United States with 6 other family members to a 2 bedroom apartment from Ukraine, which was still under the Soviet Union at the time. Roman went to college to study criminal justice and interned with the Secret Service. When the 2008 recession…

Episode 540 – How To Make Great Business Relationships… As Easy AS 1-2-3!

Collecting names is great. Having a big email list is preferred, but sometimes less is more. As you collect names what follows is more important than the original contact. Can you build a know like and trust with the person behind the email? Sometimes, it takes a little finess and personal touch to create engagement,…

Episode 538 – The Details Is In The Data – How To Better Collect And Use Info From Your Website

Nothing warms my cockles like a good batch of data. Especially when it comes to helping me to better connect with clients and potential customers. Data is everywhere nowadays, but capturing it, harnessing it and using for the good of your business is a challenge. Our websites are the best place to collect and measure…

Episode 536 – Questions? Why Good Answers Lead To Better Questions?

I get quite a few (at least one per day) direct messages on LinkedIn or Facebook. They range for what’s the meaning of life (just kidding) to very detailed business questions that generally can easily be answered in a text. I never want to be rude or dismissive, and I do my best to answer……

Episode 534 – The Sweetest Sound And Why Caring Matters For Your Business.mp3

Rumor has it that celebrating more birthdays leads to a longer life. Every year I hake my birthday off (not to celebrate myself, but to celebrate that who acknowledge that day). I tend to get over 1000 personal birthday wishes that I respond to one at a time.Yes it takes hours, but I have found…

Episode 528 – Foresight is 2020 – Why You Need To Recommit To Email Marketing?

As part of my Foresight 2020 series (looking back to forge ahead to make next year the best year ever), I wanted to explore how and why I think email marketing is going to be bigger and better than ever next year). Looking into my “Zoltar” crystal ball, I can see that social media will…

Episode 526 – Foresight is 2020 – What You Need To Do NOW To Get Your Website Ready

It is the middle ground between light and shadow, between science and superstition, and it lies between the pit of man’s fears and the summit of his knowledge. This is the dimension of imagination. It is an area which we call the Twilight Zone. At this time at the end of the year, it’s kind of…

Episode 518 – Give Your Content A Little Bit Of R.E.S.P.E.C.T.

What you want Baby, I got it What you need Do you know I got it? All I’m askin’ Is for a little respect That song was a theme song for a generation of women, but today we all could use a little more R.E.S.P.E.C.T. with our content marketing. RESPECT  is defined as a feeling…