Know Your Audience Archives - The Bacon Podcast

Episode 712 – Best Of – The 3 P’s of Increasing Your Sales with Phil Gerbyshak

Accountability, Expert Interview, Generating Leads, Know Your Audience, Podcast, Sales, StrategyBy Brian Basilico September 23, 2021 Leave a comment

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Phil Gerbyshak is a Sales trainer, a social media pioneer and a techno whiz kid who got his start delivering email by hand in the Navy.

He’s the host of the show Conversations with Phil and is the co-host of the longest running social media marketing talk show #SocialChatter with Christian Karasiewicz.

When he’s not doing live video you can find Phil training salespeople how to sell more by creating more valuable relationships with their prospects and customers by injecting the sales process with social media and technology.

Episode 707 – What Is The Secret B2b Marketing Formula? (Math is Hard – Success Is Not)

Advertising, Business To Business Marketing, C-Suite Topics, Content Marketing, Data Management, Know Your Audience, Podcast, Productivity, Relationship Marketing, Sales, Strategy, Success, Systems, Virtual SellingBy Brian Basilico September 6, 2021 Leave a comment

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There is a secret in the banking industry – Savings accounts with restrictions make people save more… 80% more. There are two things that work, setting a minimum total or a set amount of time before the saver can make a withdrawal. Those are known as CDs or commitment devices. There are many reasons why…

Episode 704 – Trust Based Selling with Ari Galper

Books, C-Suite Topics, Emotional Intelligence, Expert Interview, Know Your Audience, Podcast, Sales, Storytelling, Trust, Virtual SellingBy Brian Basilico August 25, 2021 Leave a comment

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Deb Krier is a LinkedIn Strategist, social media advisor, and professional speaker. For more than 10 years, she has work with professionals to optimize their use of LinkedIn. As the founder of Wise Women Communications, a full-service marketing agency, she sees LinkedIn as a vital marketing tool for professionals at any level.
Throughout her career, Deb has worked with corporations and nonprofit organizations developing and maximizing their marketing and public relations efforts. But, senior executives often don’t see themselves as something that needs marketed. Drawing on her experience in working for small businesses, one of the largest corporations in the world, the nonprofit realm and as an entrepreneur, she demonstrates how LinkedIn is a strategic tool that enables everyone to improve their business, whether large or small, and create an impressive personal brand.
With more than 20 years of experience, Deb has a Master’s Degree in Marketing as well as a Master’s Degree in Communication Management. She has the experience and knowledge to help busy executives make an impact with their LinkedIn Profiles.

Episode 696 – Best Of – How To Join The Conversation In Your Customer’s Mind with David Garfinkel

Branding, Client Expectations, Content Marketing, Copywriting, Expert Interview, Generational Influence, Know Your AudienceBy Brian Basilico July 29, 2021 Leave a comment

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David Garfinkel is author of “Breakthrough Copywriting” and known among insiders as “The World’s Greatest Copywriting Coach.” He’s worked with direct-marketing-oriented business owners in dozens of industries, and is currently a copywriting consultant to the largest direct-response-driven business in America, Agora Financial. He’s also host of the Copywriters Podcast, and a big fan of bacon…

Episode 691 – What Is Relationship Marketing? Amplify Your Marketing Messages

Accountability, C-Suite Topics, Content Marketing, Human To Human, Know Your Audience, Podcast, Purpose, Questions, Relationship Marketing, StorytellingBy Brian Basilico July 12, 2021 Leave a comment

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I was talking with a neighbor while walking my dog Layla. I was trying to explain what relationship marketing is and how social media plays into the mix. He felt that social media was censoring some materials? I tried to explain to him that social networks may censor some content but most of the time…

Episode 685 – Testing 1-2-3… How To Get Your Audience To Embrace Your Content?

Business To Business Marketing, Business Tools, C-Suite Topics, Client Expectations, Course Creation, Emotional Intelligence, Engagement, Internet Marketing, Know Your Audience, Podcast, Presentations, WebinarsBy Brian Basilico June 21, 2021 Leave a comment

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Back when I was playing in a band, you had to learn how to read your audience. We would choose songs based on how they reacted to previous ones: 1st Set – Songs To Set The Mood 2nd Set – Play More Of What They Liked 3rd Set – Save the Best For Last You…

Episode 683 – Want To Improve Your Business? Here Is My Know-Like-Trust System!

Accountability, Business Trends, C-Suite Topics, Customer Relationship Manager, Engagement, Funnels, Human To Human, Know Your Audience, LinkedIn, List Building, Networking, Podcast, Relationship Marketing, Social MediaBy Brian Basilico June 14, 2021 Leave a comment

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There have been a lot of people associated with the terms KNOW, LIKE, & TRUST! It has been attributed to Mark Twain, Stephen Covey, and past Bacon Podcast Guests Bob Burg and Chris Brogan. But what does it mean in terms of you, your business, and your network? I a previous podcast, I mention Dunbar’s…

Episode 679 – Dunbar’s Number And Why It’s Better To Be Part Of A Tribe

Accountability, Business Trends, C-Suite Topics, Customer Relationship Manager, Facebook, Human To Human, Influence, Investing In Yourself, Know Your Audience, LinkedIn, Niche Marketing, Podcast, Relationship Marketing, Social Media, Social Networking, Strategy, Success, SystemsBy Brian Basilico May 31, 2021 Leave a comment

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What’s the difference between being an influencer and a good networker? Common wisdom says that you should try to build a huge following on LinkedIn (30,00 people) or a huge email list. If you can achieve that, the numbers will be in your favor to make more sales… but are they? Dunbar’s number states that…

Episode 673 – How Using Mixed Emotions Can Emotionally Charge Your Marketing Messages?

Blogging, Business To Business Marketing, Content Marketing, Emotional Intelligence, Human To Human, Know Your Audience, Podcast, StrategyBy Brian Basilico May 10, 2021 Leave a comment

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Literary theorist Christopher Booker adheres to the school of thought that there are 7 basic plots to all stories including movies, play, sitcoms, and more. They all tend to cycle the viewer through a range of emotions. But in our daily business marketing, we don’t have the time or attention span to develop a plot…

Episode 671 – Why You Should Treat Your Marketing Like Choosing A Winning Stock?

Business To Business Marketing, C-Suite Topics, Human To Human, Know Your Audience, LinkedIn, Niche Marketing, Podcast, Strategy, SuccessBy Brian Basilico May 3, 2021 Leave a comment

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At one point, I thought it would be a good idea to try day trading… BOY was I wrong? I did not understand the basic concepts of how good stock purchases take targeted research. There are some key factors like Earnings Growth Trends, Price Earning Ratio, and Long Term Stability (which to this day I…

Category Archives: Know Your Audience