Know Your Audience Archives - The Bacon Podcast

Episode 849 – Are Your Processes Putting Progress in Purgatory?

Accountability, Business Tools, C-Suite Topics, Know Your Audience, Podcast, Process, Strategy, Success, SystemsBy Brian Basilico January 23, 2023 Leave a comment

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Let’s face it… Procrastination and Perfection have a purpose, but they pause progress. Progress is perpetuated by the processes you put in place. But all too often, we can put progress in purgatory by procrastinating or perfecting our processes. Do you know what phrase causes consternation constantly? “That’s not how we do it here!” I…

Episode 847 – Are You Whiffing the WIIFM?

Authenticity, Business Tools, C-Suite Topics, Engagement, Human To Human, Know Your Audience, Mindset, Networking, Podcast, Questions, Relationship Marketing, Strategy, SystemsBy Brian Basilico January 17, 2023 Leave a comment

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Why is a very powerful word. It provokes conversations and promotes thoughtful responses. Simon Sinek thought it was so important he wrote a book about it “Start with Why”. He said that “What” is the action, “How” is the method, and “Why” is the purpose or promise. He says, “People don’t buy what you do;…

Episode 845 – Are You Whiffing the WIIFM?

C-Suite Topics, Content Marketing, Email Marketing, Engagement, Giving Back, Know Your Audience, Leadership, Motivation, Networking, Philanthropy, Podcast, Relationship Marketing, Social Media, Strategy, Thought Leadership, VolunteeringBy Brian Basilico January 11, 2023 Leave a comment

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When I say “Whiff” what do you think of? Are you imagining a baseball, moving at 100 mph, dropping out of the strike zone as the batter takes a swing at strike three? Or are you thinking of waking up, and catching the smell of BACON wafting throughout your living space? Have you heard the…

Episode 843 – Marketing – Strategy vs. Plan

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Having worked with many non-profits in the past, the biggest hurdle they have to overcome is resources. If they want in for free, someone has to dedicate or donate the time. Otherwise, they have to find someone they can afford and pay for that to be implemented. That is what I call the Strategy vs.…

Episode 842 – Best Of – The Emergence Of Tribalism In Social Media with Brian Kinghorn

Community, Content Marketing, Emotional Intelligence, Expert Interview, Fake News, Influencer Marketing, Know Your Audience, Mindset, Podcast, Psychology Of Social Media, Storytelling, Thought LeadershipBy Brian Basilico December 28, 2022 Leave a comment

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Brian E. Kinghorn, Ph.D. is an assistant professor of Curriculum, Instruction, and Foundations at Marshall University. He earned his doctorate in educational psychology and educational technology at Michigan State University. Dr. Kinghorn teaches courses in Educational Psychology, Human Development, Elementary Science, and the Psychology of Social Media. His writing and research interests include learning from…

Episode 839 – Half Baked Cookies – How To Cook Your B2b Marketing to Perfection

Advertising, Blogging, C-Suite Topics, Client Expectations, Content Marketing, Engagement, Human To Human, Know Your Audience, Podcast, Relationship Marketing, Social Media, StrategyBy Brian Basilico December 20, 2022 Leave a comment

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Tis The Season… for holiday parties. There are cookies everywhere. There are cookie exchanges because you can’t get enough. You can’t eat all your own cookies (well I guess you could if you tried hard enough). Marketing is a lot like cookies. It can be unique and tasty, or it can be just junk food.…

Episode 837 – 4 Signs Your Marketing Strategy is Not For B2b Sales

Books, Buyer's Journey, C-Suite Topics, Client Expectations, Engagement, Funnels, Generating Leads, Human To Human, Know Your Audience, Networking, Podcast, Productivity, Relationship Marketing, Sales, Sales Funnels, Social Media, Strategy, Thought LeadershipBy Brian Basilico December 12, 2022 Leave a comment

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Tis The Season… The end of the year is always interesting. It’s a time to reflect on the past, while we look toward the future, and many of us are giving and getting presents! having moved to a new city, many of our presents are coming and going via Secret Santa Trucks (White = FedEx,…

Episode 825 – Marketing and Sales = Poison or Antidote

Accountability, Advertising, Authority Marketing, C-Suite Topics, Google Adwords, Know Your Audience, Podcast, Questions, Strategy, WebsitesBy Brian Basilico November 1, 2022 Leave a comment

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I want you to imagine that you have just ingested some poison. After the initial shock of realizing the impending doom, you hear the doorbell ring. At that very moment, an antidote salesman is standing at the door and says, “I have what you need. I can give you the recipe for free or you…

Episode 822 – Best Of – The Transformational Economy with Mark S.A. Smith

Business To Business Marketing, C-Suite Topics, Cause Marketing, Economy, Engagement, Expert Interview, Futurecasting, Human To Human, Know Your Audience, Podcast, Relationship Marketing, Sales, StrategyBy Brian Basilico October 20, 2022 Leave a comment

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Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed. He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best…

Episode 815 – Seasons… Cold Weather Can Nudge Business to Heat Up

Blogging, Business Trends, C-Suite Topics, Content Marketing, Ebooks, Know Your Audience, Podcast, Sales, Social Media, Strategy, Success, Systems, Technology, Thought LeadershipBy Brian Basilico September 26, 2022 Leave a comment

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We just crossed the autumnal equinox. In layman’s terms – Summer is over (at least on the calendar.) Summer from a personal level is one of the most active times of the year. We have longer days and better weather. Chances are you spend almost more time outside and take more days off than at…

Category Archives: Know Your Audience