Know Your Audience Archives | The Bacon Podcast

Episode 583 – How Better Listening Can Lead To Bigger Sales with Nancy Kazdan

Expert Interview, Generating Leads, Human Capital, Interviews, Know Your Audience, Podcast, Questions, Sales, Sales Funnels, TrustBy Brian Basilico June 30, 2020 Leave a comment

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Nancy L. Kazdan, Founder & CEO, Market Share International is widely regarded by her clients as the leader in advising, coaching and training people from professional services organizations, financial institutions and technology firms in strategic marketing skills, presentation skills, conversational selling techniques and sales process reengineering. She helps her clients to dissect and improve every…

Episode 577 – Understanding Thought Leadership And Influence Personas with Jim Barry

Business To Business Marketing, Content Marketing, Emotional Intelligence, Expert Interview, Influencer Marketing, Know Your Audience, Leadership, Podcast, Psychology Of Social Media, Relationship Marketing, Social Media, Thought Leadership, Value PropositionBy Brian Basilico June 9, 2020 Leave a comment

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Dr. Jim Barry is the author of Social Content Marketing for Entrepreneurs, a textbook used in the instruction of MBA courses. He has served as Professor of Marketing at NSU since August, 2004 where he teaches courses in social media marketing, consumer behavior, and integrated marketing communication. He won the 2019 President’s Distinguished Faculty Award…

Episode 576 – Thought Leadership? You Need To Have Purpose, Passion, And A Plan

Email Marketing, Funnels, Influencer Marketing, Know Your Audience, Podcast, Relationship Marketing, Social Media, Strategy, Thought Leadership, Trust, Value Proposition, WebinarsBy Brian Basilico June 8, 2020 Leave a comment

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When people say that they want to be found on social media, that can mean many things. You can be fun, entertaining, controversial, or just a standard user and observer. To make social media REALLY work for your business you have to be able to position yourself as a Thought Leader or someone whose views…

Episode 574 – LinkedIn Is The Best Way… To Follow The Bouncing Customers

Business To Business Marketing, Client Expectations, Customer Relationship Manager, Data Management, Email Marketing, Know Your Audience, LinkedIn, Podcast, Relationship MarketingBy Brian Basilico June 1, 2020 Leave a comment

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With business in flux, people are moving. They may be changing jobs either by choice or by economic conditions. Just last year, the average job tenure lasted 3-5 years but that may change more rapidly in the coming months and years. Contacts within companies you’ve been doing business with could be here today and gone…

Episode 573 – Follow The Bouncing Customers with Mark SA Smith

Accountability, Business To Business Marketing, Business Trends, C-Suite Topics, Change Management, Expert Interview, Generating Leads, Know Your Audience, Managing Change, Podcast, Relationship Marketing, Sales, StrategyBy Brian Basilico May 27, 2020 Leave a comment

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Mark S A Smith: Working in the world of technology since 1982, Mark uses systems thinking to help organizations successfully bring new, disruptive technology to market by orchestrating compelling, strategic conversations with executives. Mark’s authored many books including his latest Pivot to Profit from IT Disruption, Security in the Boardroom, Linux in the Boardroom, Guerrilla…

Episode 569 – The 6 Types Of Questions You Should Be Asking Your Prospects with Nancy Kazdan

Expert Interview, Generating Leads, Human Capital, Interviews, Know Your Audience, Podcast, Questions, Sales, Sales Funnels, TrustBy Brian Basilico May 7, 2020 Leave a comment

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Episode 566 – Need More Business? How To Listen For Questions And Communicate Answers

Accountability, Authority Marketing, Content Marketing, Customer Service, Influencer Marketing, Know Your Audience, Podcast, Productivity, Questions, Relationship Marketing, Strategy, Thought LeadershipBy Brian Basilico April 27, 2020 Leave a comment

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If you have listened to this podcast for a while you probably know that I love golf. The good news in Illinois is that they are opening up golf courses soon, but there are still a lot of questions that have to be answered about how?. During the course of any given week, people ask…

Episode 546 – Toilet Paper Math… Why Some Online Marketing Does Not Always Square Up?

Advertising, Email Marketing, Facebook Ads, Google Adwords, Know Your Audience, LinkedIn, Podcast, Sales, Social Media, Strategy, Value PropositionBy Brian Basilico February 17, 2020 Leave a comment

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I saw this video online where a math (multiplication) was done the traditional way (how I learned) and the NEW way (putting numbers in a table and working it in phases). The old way took 20 seconds where the new way took over 3 minutes? New math is everywhere, especially at the grocery store in…

Episode 545 – Building A Business Community Live and Online with Ellen Huxtable

Community, Expert Interview, Know Your Audience, Masterminds, Networking, Podcast, Relationship Marketing, Social Networking, Using GroupsBy Brian Basilico February 12, 2020 Leave a comment

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Ellen Huxtable is a business coach, author, and speaker. Her company, Advantage Business Concepts, helps clients get past the speed bumps of business. Ellen offers consultative services, team facilitation, and peer forum opportunities. She is the author of “From Corporate to Consultant,” “Power Networking for Job Seekers,” “Power Networking for Small Businesses,” and “Turbo-charge &…

Episode 541 – Don’t Put All Your Eggs In One Basket – Make A Marketing Omelette with Roman Prokopchuk

Advertising, Business To Business Marketing, Business Trends, C-Suite Topics, Content Marketing, Expert Interview, Internet Marketing, Know Your Audience, Social Media, WebsitesBy Brian Basilico January 29, 2020 Leave a comment

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Roman Prokopchuk is a first-generation immigrant from Lviv, Ukraine. He came to the United States with 6 other family members to a 2 bedroom apartment from Ukraine, which was still under the Soviet Union at the time. Roman went to college to study criminal justice and interned with the Secret Service. When the 2008 recession…

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