Know Your Audience Archives | The Bacon Podcast

Episode 540 – How To Make Great Business Relationships… As Easy AS 1-2-3!

A-B Split Testing, Drip Email Sequences, Email Marketing, Engagement, Generating Leads, Know Your Audience, PodcastBy Brian Basilico January 27, 2020 Leave a comment

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Collecting names is great. Having a big email list is preferred, but sometimes less is more. As you collect names what follows is more important than the original contact. Can you build a know like and trust with the person behind the email? Sometimes, it takes a little finess and personal touch to create engagement,…

Episode 538 – The Details Is In The Data – How To Better Collect And Use Info From Your Website

Customer Relationship Manager, Data Management, Email Marketing, Google Analytics, Know Your Audience, Podcast, Reporting, WebsitesBy Brian Basilico January 20, 2020 Leave a comment

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Nothing warms my cockles like a good batch of data. Especially when it comes to helping me to better connect with clients and potential customers. Data is everywhere nowadays, but capturing it, harnessing it and using for the good of your business is a challenge. Our websites are the best place to collect and measure…

Episode 536 – Questions? Why Good Answers Lead To Better Questions?

Client Expectations, Coaching, Copywriting, Emotional Intelligence, Engagement, Know Your Audience, Mindset, Podcast, Social Networking, Web Domains, WebsitesBy Brian Basilico January 13, 2020 Leave a comment

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I get quite a few (at least one per day) direct messages on LinkedIn or Facebook. They range for what’s the meaning of life (just kidding) to very detailed business questions that generally can easily be answered in a text. I never want to be rude or dismissive, and I do my best to answer……

Episode 534 – The Sweetest Sound And Why Caring Matters For Your Business.mp3

Engagement, Know Your Audience, Podcast, Relationship Marketing, Social Media, UncategorizedBy Brian Basilico January 8, 2020 Leave a comment

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Rumor has it that celebrating more birthdays leads to a longer life. Every year I hake my birthday off (not to celebrate myself, but to celebrate that who acknowledge that day). I tend to get over 1000 personal birthday wishes that I respond to one at a time.Yes it takes hours, but I have found…

Episode 528 – Foresight is 2020 – Why You Need To Recommit To Email Marketing?

Advertising, Content Marketing, Email Marketing, Influence, Know Your Audience, Networking, Podcast, Social MediaBy Brian Basilico December 16, 2019 Leave a comment

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As part of my Foresight 2020 series (looking back to forge ahead to make next year the best year ever), I wanted to explore how and why I think email marketing is going to be bigger and better than ever next year). Looking into my “Zoltar” crystal ball, I can see that social media will…

Episode 526 – Foresight is 2020 – What You Need To Do NOW To Get Your Website Ready

Business Trends, Content Marketing, Design, Investing In Yourself, Know Your Audience, Managing Change, Own It, Podcast, Project Management, Relationship Marketing, Strategy, Thought Leadership, Value Proposition, WebsitesBy Brian Basilico December 9, 2019 Leave a comment

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It is the middle ground between light and shadow, between science and superstition, and it lies between the pit of man’s fears and the summit of his knowledge. This is the dimension of imagination. It is an area which we call the Twilight Zone. At this time at the end of the year, it’s kind of…

Episode 518 – Give Your Content A Little Bit Of R.E.S.P.E.C.T.

Content Marketing, Engagement, Influence, Know Your Audience, Podcast, Relationship Marketing, Reputation, Storytelling, Thought LeadershipBy Brian Basilico November 11, 2019 Leave a comment

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What you want Baby, I got it What you need Do you know I got it? All I’m askin’ Is for a little respect That song was a theme song for a generation of women, but today we all could use a little more R.E.S.P.E.C.T. with our content marketing. RESPECT is defined as a feeling…

Episode 516 – Relationship Capital Investment Can Create Greater Interest?

Accountability, Content Marketing, Generating Leads, Influencer Marketing, Know Your Audience, Podcast, Relationship MarketingBy Brian Basilico November 4, 2019 Leave a comment

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I received a message on LinkedIn from a connection who just read one of my books. He wanted to thank me for the insights of the content by taking me to lunch. I said my plate was full, but made time for a phone call. He talked about having to make a deposit when it…

Episode 511 – From Concert Halls To Living Rooms – Marketing Music Like A Coach with Ben Thomas

Audio, Authority Marketing, Cause Marketing, Entrepreneurship, Expert Interview, Generational Influence, Know Your Audience, Music, Niche Marketing, Physical Products, Podcast, Spirituality, Thought LeadershipBy Brian Basilico October 15, 2019 Leave a comment

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Ben has spent most of the past 15 years of his life being a dual-career music pastor and indie-folk singer/songwriter. A few years ago his world view seemed to be expanding beyond the boxes that “church” could contain. So, in order to creatively explore beyond the walls of his past, he moved from Illinois to…

Episode 509 – Using Video To Create An Exceptional Customer Experience with Yifat Cohen

Expert Interview, Know Your Audience, Presentations, Relationship Marketing, Social Media, Storytelling, Strategy, Thought Leadership, VideoBy Brian Basilico October 8, 2019 Leave a comment

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Yifat Cohen is the architect behind generating a quarter of a million dollar ($250,000) in just 10 days with live shows. A Growth Hacker specializing in community building, gamifying live engagements and cultivating brand evangelists. Yifat is that Geek Google flies around to its many offices around the world, freelance style, to speak about products…

Category Archives: Know Your Audience