Know Your Audience Archives | The Bacon Podcast

Episode 511 – From Concert Halls To Living Rooms – Marketing Music Like A Coach with Ben Thomas

Audio, Authority Marketing, Cause Marketing, Entrepreneurship, Expert Interview, Generational Influence, Know Your Audience, Music, Niche Marketing, Physical Products, Podcast, Spirituality, Thought LeadershipBy Brian Basilico October 15, 2019 Leave a comment

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Ben has spent most of the past 15 years of his life being a dual-career music pastor and indie-folk singer/songwriter. A few years ago his world view seemed to be expanding beyond the boxes that “church” could contain. So, in order to creatively explore beyond the walls of his past, he moved from Illinois to…

Episode 509 – Using Video To Create An Exceptional Customer Experience with Yifat Cohen

Expert Interview, Know Your Audience, Presentations, Relationship Marketing, Social Media, Storytelling, Strategy, Thought Leadership, VideoBy Brian Basilico October 8, 2019 Leave a comment

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Yifat Cohen is the architect behind generating a quarter of a million dollar ($250,000) in just 10 days with live shows. A Growth Hacker specializing in community building, gamifying live engagements and cultivating brand evangelists. Yifat is that Geek Google flies around to its many offices around the world, freelance style, to speak about products…

Episode 504 – Content Marketing And Making The Customer The Hero Of You Story

Client Expectations, Content Marketing, Emotional Intelligence, Influencer Marketing, Know Your Audience, Online Communities, Podcast, Relationship Marketing, Sales, Thought LeadershipBy Brian Basilico September 23, 2019 Leave a comment

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Have you ever been to a website or email and said to yourself, “Man… they really like themselves”? Companies and brands are so busy trying to convince you that they are the best option for you, they just “We-We” all over themselves. You have to put your customer’s feeling and needs ahead of your when…

Episode 501 – The Emergence Of Tribalism In Social Media with Brian Kinghorn

Community, Content Marketing, Emotional Intelligence, Expert Interview, Fake News, Influencer Marketing, Know Your Audience, Mindset, Podcast, Psychology Of Social Media, Storytelling, Thought LeadershipBy Brian Basilico September 10, 2019 Leave a comment

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Brian E. Kinghorn, Ph.D. is an assistant professor of Curriculum, Instruction, and Foundations at Marshall University. He earned his doctorate in educational psychology and educational technology at Michigan State University. Dr. Kinghorn teaches courses in Educational Psychology, Human Development, Elementary Science, and the Psychology of Social Media. His writing and research interests include learning from…

Episode 499 – From In Person To Online – Building A Cohesive Community with David Perdew

Conferences, Expert Interview, Funnels, Internet Marketing, Know Your Audience, List Building, Niche Marketing, Online Communities, Podcast, Thought Leadership, Using GroupsBy Brian Basilico September 4, 2019 Leave a comment

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As the CEO and chief architect of NAMS (the Novice to Advanced Marketing System), David Perdew has used all his skills as a journalist, consultant and entrepreneur to build one of the most successful and fastest growing business training workshops available today at http://NextNAMS.com and it’s supporting membership site at http://MyNAMS.com. The Novice to Advanced Marketing System is…

Episode 496 – Do You Have An Attitude of Gratitude? How To Find One!

Accountability, Coaching, Entrepreneurship, Investing In Yourself, Know Your Audience, Making Money Online, Mindset, Motivation, Podcast, Storytelling, SuccessBy Brian Basilico August 26, 2019 Leave a comment

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There are two kinds of people in this world – People who get up in the morning and say, “Good Morning God”, and those who say “Good God… It’s Morning?” Are you seeing life through the lens of “If I could only?” or are you living with an “Attitude of Gratitude?” While having a coffee…

Episode 495 – Using Email Drip Sequences To Supercharge Your Sales Process with Shawn Finder

Drip Email Sequences, Email Marketing, Expert Interview, Generating Leads, Know Your Audience, LinkedIn, List Building, PodcastBy Brian Basilico August 21, 2019 Leave a comment

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Shawn Finder has always been an entrepreneur at heart. At age 24, Shawn entered the entrepreneurial world after competing as one of Canada’s top-ranked tennis players. He started out importing packaging from the Orient and selling to top retailers in North America. However, knowing he always loved selling and list building, he founded ExchangeLeads in…

Episode 491 – Jonny Hates Marketing But Loves His Three Pillars Of Success with Jonny Cooper

Accountability, Client Expectations, Coaching, Entrepreneurship, Expert Interview, Generating Leads, Influencer Marketing, Know Your Audience, MastermindsBy Brian Basilico August 7, 2019 Leave a comment

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British author, piano player, international racing driver and business coach Jonny Cooper is the founder of www.JonnyHatesMarketing.com. Since growing a business to 8-figures and exiting, Jonny’s been supporting coaches, trainers, therapists and consultants who are serious about building their thriving practice, changing the world and enjoying a life of effortless abundance. His Client Attraction Blueprint…

Episode 490 – How To Avoid Packing Peanut Messages That Hurt Your Brand?

Branding, Influence, Know Your Audience, LinkedIn, Networking, Podcast, Sales, StrategyBy Brian Basilico August 5, 2019 Leave a comment

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Have you ever gone to a networking event and ask someone “What do you do?” only to regret it. Sometimes we ask people what time it is and they want to tell us how to build a watch? When we get shipments, they often ship the contents using packing peanuts. These are used to surround…

Episode 489 – How To Join The Conversation In Your Customer’s Mind with David Garfinkel

Branding, Client Expectations, Content Marketing, Copywriting, Expert Interview, Generational Influence, Know Your AudienceBy Brian Basilico July 31, 2019 Leave a comment

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David Garfinkel is author of “Breakthrough Copywriting” and known among insiders as “The World’s Greatest Copywriting Coach.” He’s worked with direct-marketing-oriented business owners in dozens of industries, and is currently a copywriting consultant to the largest direct-response-driven business in America, Agora Financial. He’s also host of the Copywriters Podcast, and a big fan of bacon…

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