Know Your Audience Archives | The Bacon Podcast

Episode 413 – Why You May Be Leaving 74% Of Your Sales On The Table – with Arthur Carmazzi

Branding, Business Tools, Client Expectations, Emotional Intelligence, Expert Interview, Know Your Audience, Mindset, Podcast, Psychology Of Social Media, SalesBy Brian Basilico November 7, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 24:04 — 33.2MB)

Arthur is ranked as one of the world’s Top 10 most influential thought leaders in leadership and organizational culture by Global Gurus. As a bestselling author and founder of the Directive Communication Psychology, Arthur’s brain clarity research and gamification methodologies have influenced the training and leadership development industry through his unique neuroscience and game-based psychological approaches to leadership and corporate culture transformation.

His innovative tools, assessments, and games, have a visible ROI on marketing conversion, engagement, productivity, and effective behavior modification. His research on the genetic foundations of the brain’s Ambiguity Relief clarity getting processes has been the inspiration of the Colored Brain model used across multinationals in 52 countries. DCI has over 400 licensed Directive Communication (DC) Psychology leadership and culture trainers in 18 different countries who are delivering Value to clients globally.

Episode 404 – The Ultimate Sales Question – How Can I Help You?

Client Expectations, Customer Service, Emotional Intelligence, Influencer Marketing, Know Your Audience, Mindset, Podcast, Relationship Marketing, Sales, SuccessBy Brian Basilico October 8, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB)

Most 12 step programs start with this… “Do you realize you have a problem?” When it comes to the sales process, most people seel to needs, but customers buy to wants. Ultimately, you have to get to the root cause of the problem the client is having, and help them find the optimum solution to it. You do this by helping them to explore issues surrounding the cause of the problem, and help them navigate to a successful, profitable, and satisfying solution!

Here are some things to ponder as you start to develop your sales conversations and marketing messages with potential customers:

Episode 403 – Who Is Gen Z and How Do They Spend $600 Billion a Year with Kathleen Hessert and Krista Jasso

Client Expectations, Expert Interview, Generational Influence, Influencer Marketing, Know Your Audience, Niche Marketing, Podcast, Psychology Of Social MediaBy Brian Basilico October 2, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 29:07 — 40.2MB)

When the marketplace was still fixated on the peculiarities of Millennials, Kathleen migrated to what’s NEXT- Generation Z. Used to working with young athletes, she turned to teens to build WeRGenZ from the grassroots up. Today she helps brands understand the future through today’s youth and amplifying voices of the generation. She’s a much sought-after public speaker, and consultant wowing audiences with insights derived from her original research and thousands of members of the WeRGenZ Teen Think Tank.

Episode 402 – How-To Simplify Your Marketing – What Would Mr. Rogers Do?

Influencer Marketing, Know Your Audience, Podcast, Storytelling, Success, Thought LeadershipBy Brian Basilico October 1, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB)

My wife and I watched a documentary this weekend called “Won’t You Be My Neighbor”. It chronicled the life of Fred Rogers, the pastor, actor, and puppeteer from “Mr. Rogers Neighborthood” (a PBS children’s TV show). He had a special way of connecting with children That has been legendary for years.

It made me think…”What if we applied some of his methods of communicating with children in your marketing?” A lot of marketing is based on fear and self-doubt. What would happen if we could apply some of his tactics? He made children feel…

Heard
Accepted
Loved
Safe
Worthy
In this episode, we will explore applying those to our marketing efforts. It may not work with every product or service, or even yours, but why not try to insert some positivity in the world?

Episode 392 – How To Improve Your Business Growth? – Hunt vs Gather

Client Expectations, Content Marketing, Customer Service, Generating Leads, Know Your Audience, Podcast, Sales, Sales Funnels, Success, Time ManagementBy Brian Basilico August 27, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB)

I was having a conversation with a friend and client where we started to dig into his sales team and the different takes on the sales process in general… he defined them as “Hunters” and “Gatherers.”

Hunters tend to be young, ambitious and energetic. The love the thrill of finding and closing new business clients. They love the thrill of the hunt and can’t wait to close and move on to the next deal.

Gatherers tend to be older, more experienced and love the steadiness and predictability of maintaining a client base. They tend to focus on building and maintaining current client relationships.

These two have a lot of difference, but also have a lot in common

They Work On A Schedule
They Communicate Regularly
They Measure Results
In this episode, we will discuss how you and/or your sales organization can be best served by a blend or mix of both Hunting and Gathering. Remember… What gets measured, gets done!

Episode 390 – I’ll Have What She’s Having… The Secret of Success

Content Marketing, Generating Leads, Know Your Audience, Podcast, Reputation, Sales, Sales Funnels, Storytelling, SuccessBy Brian Basilico August 20, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB)

Have you ever seen the movie “When Harry Met Sally”? There is a famous Restaurant Scene where Harry and Sally are talking about relationships and Sally starts to act out a Fake Orgasm. A lady in the diner (Rob Reiner”s Mom in real life) says “I’ll have what she’s having”. That iconic scene shows how people act vicariously through other people’s actions or successes.

You can create a buzz about your product or service by getting people to order what others find success with…

Spotlighting Successes
Prophetizing Profits
Renting Resources – Build a Team
In this episode, I will define 3 “Dont’s” and 3 “Do’s” to help you build the success of your products and services, but sharing success stories of your clients and users.

Episode 388 – How To Effectively Deal With Difficult Clients?

Client Expectations, Customer Service, Entrepreneurship, Know Your Audience, Managing Change, Podcast, Project Management, ReputationBy Brian Basilico August 13, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB)

Have you ever had a client or project that just did not go as planned? Business is filled with learning lessons and If it was easy, that client may not have chosen you! You possess a level of expertise, knowledge and an ability to solve client problems. Sometimes what starts out as an outstanding and amicable relationship can take a turn for the worse and head south!

Sometimes it can be your fault, while other times it is the clients, but it’s usually not that cut and dry. Often it’s a combination of all of the above. So what can you do to get the project back on track?

Episode 384 – How To Increase Profits With Sales & Marketing Alignment?

Client Expectations, Content Marketing, Generating Leads, Internet Marketing, Know Your Audience, Podcast, Relationship Marketing, Sales, Sales Funnels, Thought LeadershipBy Brian Basilico July 30, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB)

In small businesses, Sales & Marketing are often two hats worn by the same person. In larger companies, they are often two groups separated by cubicles, Ideology, and methodology. Yet, Sales & Marketing have the common goal of generating more revenue.

Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer.

Sales are activities related to selling or the number of goods or services sold in a given time period.

Digital marketing has changed the landscape and focus. Marketing often wants to use new methods to create client engagement, while the sales team often wants to rely on the tried and true methods that have worked for years.

Episode 376 – What Is The Perfect Marketing Strategy For Your Business? Part 6 – Making It Count

Blogging, Business Tools, Content Marketing, Google Analytics, Know Your Audience, Making Money Online, Navigation, Podcast, Social Media, WebsitesBy Brian Basilico July 2, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB)

People when they mow their lawn often run out of gas… literally. Cars have gas gauges to avoid that problem. Your website has a gauge also when you install Google Analytics on it. It’s how you measure the effectiveness of your content marketing and social media to determine what is working and not.

What you want to know is:

Who – Is visiting your website
What – Content they consume
Where – the US vs Interventional
When – What affected the increase or decrease in traffic
Why – to Kick Tires or to Buy?
In this episode, we will explore how Google Analytics is akin to using Quickbooks to measure your profits and losses. It works in harmony with your website, content creation, and distribution. What gets measured… gets done!

Episode 371 – High Consideration vs Low Consideration Sales with Mark S. A. Smith

Client Expectations, Disruption, Expert Interview, Know Your Audience, Podcast, Project Management, Sales, Sales FunnelsBy Brian Basilico June 13, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 32:28 — 44.8MB)

Mark S A Smith: Working in the world of technology since 1982, Mark uses systems thinking to help organizations successfully bring new, disruptive technology to market by orchestrating compelling, strategic conversations with executives.

Mark’s authored many books including include his latest Pivot to Profit from IT Disruption, Security in the Boardroom, Linux in the Boardroom, Guerrilla Negotiating, Guerrilla TeleSelling, & Guerrilla Trade Show Selling. Forthcoming: Selling Disruption & Executive Strategy Skills.

Mark is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, business owner, executive coach, author, professional speaker, video producer, podcaster, blogger, musician, and father of five Millennial children who do not live at home.

Category Archives: Know Your Audience