Episode 509 – Using Video To Create An Exceptional Customer Experience with Yifat Cohen

Yifat Cohen is the architect behind generating a quarter of a million dollar ($250,000) in just 10 days with live shows. A Growth Hacker specializing in community building, gamifying live engagements and cultivating brand evangelists. Yifat is that Geek Google flies around to its many offices around the world, freelance style, to speak about products…

Episode 506 – How Does Making Yourself Obsolete Makes you More Valuable Now?

Most businesses are busy trying to create customers for life. But in some cases, It makes more sense to make you and your services become obsolete to customers. This is especially true if you are in the coaching, medical, or legal fields! Customers come to you with a problem, and it’s your job to fix…

Episode 504 – Content Marketing And Making The Customer The Hero Of You Story

Have you ever been to a website or email and said to yourself, “Man… they really like themselves”? Companies and brands are so busy trying to convince you that they are the best option for you, they just “We-We” all over themselves. You have to put your customer’s feeling and needs ahead of your when…

Episode 502 – Why Do Content Marketing? It’s all In The Numbers!

One of the inherent problems with social media is other people just don’t get it… Social: of or relating to human society, the interaction of the individual and the group, or the welfare of human beings as members of society Media: a medium of cultivation, conveyance, or expression Nowhere in those two definitions does it say connecting with someone online…

Episode 486 – How Can A Pile Of Needles Attract Your New Customers?

Why is it better to build a pile of needles versus finding a needle in a haystack? Because the needles are what you use to sow (sew) new business. Yet still, people spend way more time trying to find that needle. 

Advertising is typically putting your message out to a large audience and hopes it attracts the right customers at the right time. Marketers try the same concept with email lists. They collect names, but are they the right names and emails at the right time? 

The difference is a pile of needles is a group of very targeted customers or influencers who help you focus on getting to your goals faster and better.

Busy business people like contractors, don’t have the time to build relationships like full-time salespeople, but through finding and working with influencers, they can amplify their messages if they simply invest time in specific relationships!

Time to stitch together some new business? In this episode, we will explore how you can build a pile of needles simply by asking yourself some key questions! 

Episode 466 – 6 Ways You Need To Perfect Your LinkedIn Profile

When it comes to online marketing and social media, people tend to engage from emotion, but buy for benefits. LinkedIn is no different (sort of). It’s different than any other social platform because it’s more professionally based. That means what works on Facebook, Twitter, Instagram and others, may or may not work on LinkedIn. Linkedin differs because the audience is used to the corporate environment. They appreciate training, information, and whatever helps them in their professional careers and business. It does not have to be stodgy. Just the opposite, it should be creative, just not as casual (no posting of cat videos and memes).

Episode 464 – Why A Marketing Mind Is Better Than A Sales Script?

Over the weekend I listened to two audio books. One was “Choose” by Ryan Levesque about a marketing strategy and another was by a LinkedIn Expert focused on sales. They BOTH lived up to expectations. The marketing book gave away great ideas and concepts while the Linkedin book sounded more like a sales pitch for his LinkedIn Leads business.What’s the difference between sales and marketing? Marketing informs and attracts leads and prospects to your company and product or service. Sales, on the other hand, works directly with prospects to reinforce the value of the company’s solution to convert prospects into customers.

Episode 463 – What Does Value Mean To Your Customers? with Bob Burg

It is generally agreed upon that entrepreneurship is the engine that drives an economy upwards and is primarily responsible for its growth.Entrepreneurs create jobs, bring better and more affordable products and services to the marketplace, resulting in greater societal health, overall wealth and a vastly improved standard of living. And, while we treasure the entrepreneur, one needs not start their own business in order to be one. One can be entrepreneurial within a company setting (often called “intrapreneurs”) and can lead from anywhere they happen to be positioned.

Episode 460 – How To Meet Your ‘PERFECT 10’ on LinkedIn? Use The 80/20 Rule!

Do you remember the movie “10”? It’s an American romantic comedy by Blake Edwards, and starring Dudley Moore, Julie Andrew, and Bo Derek, and follows a man in middle age who becomes infatuated with a young woman whom he has never met, leading to a comic chase and an encounter in Mexico.On LinkedIn, your perfect 10 is more than just your perfect avatar? I’d like show you something different… I’ve seen tons of courses and Gurus who promise “UNLIMITED LEADS” systems on LinkedIn, but they base most of those systems on connecting with mass quantities of people and hoping some will buy from you.I like to focus on building lasting relationships with a limited amount of quality connections. How would your business be effected if you could add 10 QULITY new customers?

Episode 458 – There Is An Easy Button to Success, But Can You Afford It?

Everybody wishes they had an “Easy Button” that you could simply push and ‘POOF’… good things just happen. If we all had that, nobody would have to work and nor would your products and services stand out as the right choice for your customers. But, we all want to make things easier and less complicated? That can be done with a little extra effort!The definition of insanity is “Doing the same thing over and over and expecting different results” but I like to think of it as “Trying what everyone else is doing and expecting better results?”What you really want is the RIGHT PEOPLE to PAY ATTENTION to what you are doing and TAKE ACTION! We all have assets of Time, Treasure, and Talent but you have to “Work To Your Strengths & Hire To Your Weaknesses.” Do you have a plan to maximize your assets to help you achieve your goals?Each goal has a cost of time and a cost of money…In this episode we will explore some concepts where you can reinvent your business messages to get to the RIGHT PEOPLE to PAY ATTENTION to what you are doing and TAKE ACTION!