Episode 638 – Yes AND vs Yes BUT – When To Let Go Of Your Buts

The word “YES” alone is a very positive word but, a lot of times the word yes has an addendum to it such as yes and, or yes but. Today I want to help you know when you should be letting go of your buts when it comes to the word ‘YES’. While “Yes… But”…

Episode 636 – Time Vs Money – Both Are Limited Resources But What Do You Value More?

Image by Tumisu from Pixabay Welcome back to the new reality of 2021. Although we are just getting off the ground (business-wise), there are many business and marketing experts that are trying to suggest that now is the time to hustle. Not to pick on anyone’s philosophy, some will tell you that time is a…

Episode 631 – How To Adjust Your Mindset To Make Your Time More Valuable with Mark SA Smith

Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed. He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best…

Episode 629 – Holiday Gifting In A Zoom Meeting World with Chelsea Martin

Chelsea Martin is Co-Owner of Noms Bake Shop, the industry expert in the art of convenient corporate gifting that leaves a lasting impression. In the noisy world of gift-giving, Noms Bak Shop makes you the hero, providing a solution to gifting by cutting through the clutter and delivering a premium twist on traditional baked goods…

Episode 626 – Now Is The Time to Start Marketing Your A.S.S. Off

People who know me know that I like acronyms. BACON is an acronym for Building Authentic Connections Online Marketing. Politics is a touchy subject, but it’s been interesting how messages have evolved over the years to maximize the medium of the day (radio, TV, social media). The one key factor has been collecting and utilizing…

Episode 620 – What Business & Life Lessons Can You Take Away From 2020?

Who could have predicted what 2020 would be a tumultuous year? Every year has a degree of ebbs and flows, but this year was unique. What did you learn from the challenges that were presented? How can you take what you learned and apply it looking forward to 2021? There are three key lessons I…

Episode 618 – How To Get Your Content To Win The Election On Social Media

Did you know that people are voting for your social media posts? People vote on your posts with likes, comments, and shares, but social media platforms have a form of voter suppression with their algorithms. The more that people engage with your content, the more the algorithms reward you. There are some key things that…

Episode 616 – How Staring At Clouds Can Improve Your Marketing Results?

The fall in Chicago is what I call 50 Shades of Gray… because it’s cloudy and drab almost every day. I miss the sunshine and the puffy white clouds already! But I want to talk about a different kind of cloud that can help you improve your marketing results… wordclouds. There are two websites a…

Episode 614 – In Order To Change Minds, You Have To Overcome Heard Immunity

WARNING: This is part story, part lesson, part RANT! It’s bad enough that we have to put up with robocalls, political ads, and polls, and just random hang-ups, but when a real salesperson calls and just won’t take no for an answer, it’s hard not to be angry and rude. I understand that people have…

Episode 613 – Best Of – Reputation, Reviews, Recommendations & Referrals with Mark S.A. Smith

Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed. He is an electrical engineer, media technologist, computer programmer, hardware salesman, a software marketer, and business owner who works with leaders who must develop the…