Episode 844 – Reinventing Sales Teams with Rent-A-Rep with Bill Guertin

Bill Guertin (pronounced like “13”) is a positive voice for change and is the leader of the “7 Voices” Movement, whose purpose is to hear, recognize, and minimize the effects of the negative Voices inside people’s heads and to implement simple strategies to make positivity a life-choice every day. As a sales trainer, he’s worked…

Episode 837 – 4 Signs Your Marketing Strategy is Not For B2b Sales

Tis The Season… The end of the year is always interesting. It’s a time to reflect on the past, while we look toward the future, and many of us are giving and getting presents!  having moved to a new city, many of our presents are coming and going via Secret Santa Trucks (White = FedEx,…

Episode 829 – The 5 Keys To Successful B2b Marketing

Consumers are fickle. How do I know? I am one. Consumers change loyalties in an instant, while B2b customers are more complex. Switching brands or companies is easy for B2c. Not so much for B2b. One of the Baconisms I post every month is, “When you contact a prospect… you are a salesperson. When a…

Episode 828 – Best Of – The History of CRMs and Why People Don’t Use Them Enough with Jon Ferrara

Jon is a SaaS entrepreneur and a CRM pioneer. He’s mostly known for founding one of the first CRMs, GoldMine. After selling his first company and retiring for 10 years, he decided to get back in the business because he saw that contact management was broken with no CRMs offering business owners an entire view…

Episode 827 – The Distraction Attraction

I have no idea how old you are, but I am this old… Do you remember TV Magic Cards? Marshall Brodine was a famous magician (and he was the clown Wizzo on the Bozo Circus Show) who lived in Geneva, Illinois (close to where we lived in Aurora). I was enamored with those cards and…

Episode 824 – Best Of – Look Into My Eyes and Sell More with Umar Hameed

Umar Hameed is an expert in changing individual behavior and improving team dynamics. He uses techniques and tools from the world of Applied Neuroscience and NLP to make individuals and organizations more successful. Umar helps sales professionals break through their limitations so they do an extra 20 transactions this year. I help team leaders become…

Episode 822 – Best Of – The Transformational Economy with Mark S.A. Smith

Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed. He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best…

Episode 819 – Consistent Communication… Are You Picking Up What I Am Putting Down?

Sitcoms and dramas often have two or three storylines that follow their own formulas, but then meet at the end to form a cohesive plot or storyline. But, if one of those threads ventures off to fat from the other, the show as a whole can becoming become confusing and disjointed. I’ve mentioned Home Depot…

Episode 817 – The 5 Half-Truths of B2b Sales and Marketing (You Have Probably Been Fed)

Have you ever eaten an “Impossible Burger”? They do a pretty good job of making plants taste like meat, but why do they call it Impossible? Because meat has heme. Heme is the molecule that gives blood its red color and helps carry oxygen in living organisms. Unlike other plant-based burgers and meats, it was…

Episode 815 – Seasons… Cold Weather Can Nudge Business to Heat Up

We just crossed the autumnal equinox. In layman’s terms – Summer is over (at least on the calendar.) Summer from a personal level is one of the most active times of the year. We have longer days and better weather. Chances are you spend almost more time outside and take more days off than at…