Episode 583 – How Better Listening Can Lead To Bigger Sales with Nancy Kazdan

Nancy L. Kazdan, Founder & CEO, Market Share International is widely regarded by her clients as the leader in advising, coaching and training people from professional services organizations, financial institutions and technology firms in strategic marketing skills, presentation skills, conversational selling techniques and sales process reengineering. She helps her clients to dissect and improve every…

Episode 580 – How To Increase Your Return On Relationship Investment By Interacting Human to Human

There is a difference between in-person or face-to-face networking and online networking. When you meet in person, you usually have the attention of more than one person at a time. Online it’s much more of a one-on-one relationship at a time. There is also a difference between social media and social networking. Social media is…

Episode 573 – Follow The Bouncing Customers with Mark SA Smith

Mark S A Smith: Working in the world of technology since 1982, Mark uses systems thinking to help organizations successfully bring new, disruptive technology to market by orchestrating compelling, strategic conversations with executives. Mark’s authored many books including his latest Pivot to Profit from IT Disruption, Security in the Boardroom, Linux in the Boardroom, Guerrilla…

Episode 571 – How Marketing Should… Connect The Dots To More Sales?

I love puzzles. My favorite is a word puzzle where you have to take jumbled letters and create the right word based on a clue. Marketing and sales are justifiably interconnected. There are a series of dots that you should be connecting. Each of those dots is a step that leads from one predefined specific…

Episode 569 – The 6 Types Of Questions You Should Be Asking Your Prospects with Nancy Kazdan

Nancy L. Kazdan, Founder & CEO, Market Share International is widely regarded by her clients as the leader in advising, coaching and training people from professional services organizations, financial institutions and technology firms in strategic marketing skills, presentation skills, conversational selling techniques and sales process reengineering. She helps her clients to dissect and improve every…

Episode 568 – Don’t Get Bored Get Focus – Follow One Course Until Successful

I have to admit it, I have become bored lately. It’s not from a lack of work to do? It was because the work I was accomplishing was becoming redundant. Have you ever heard the acronym F.O.C.U.S? It stands for Follow One Course Until Successful. Sometimes you have to take a break or create a…

Episode 557 – Direct Marketing Basics with Brian Kurtz

Brian Kurtz has had two careers.The first spanned 34 years as a force behind Boardroom Inc., an iconic publisher and direct marketer. During that time, he was mentored by, and worked with, a who’s who of marketing legends (who he owes everything to). And more specifically, he worked side-by-side with the most prolific copywriters who…

Episode 551 – The 5 Lies CEOs Tell Themselves with Mark SA Smith

Mark S A Smith: Working in the world of technology since 1982, Mark uses systems thinking to help organizations successfully bring new, disruptive technology to market by orchestrating compelling, strategic conversations with executives. Mark’s authored many books including include his latest Pivot to Profit from IT Disruption, Security in the Boardroom, Linux in the Boardroom,…

Episode 547 – Best Of – How To Eat An Elephant & Land A Whale with Mark S. A. Smith

Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed. He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best…

Episode 546 – Toilet Paper Math… Why Some Online Marketing Does Not Always Square Up?

I saw this video online where a math (multiplication) was done the traditional way (how I learned) and the NEW way (putting numbers in a table and working it in phases). The old way took 20 seconds where the new way took over 3 minutes? New math is everywhere, especially at the grocery store in…