Episode 539 – Looking For Some Golden Leads? Get Out There & Serve People with Warren Whitlock

Hi. I’m Warren Whitlock. My mission is to help brands improve the results of their digital marketing. I started creating content for marketing when “new media” meant we could combine multiple slide projectors for a presentation. By the time I went online in 1981, I’d learned to push for better technology whenever it allowed us…

Episode 537 – 5 Common Mistakes Organizations Make When Marketing with Mark James

Mark James is an accomplished business improvement advisor with over 40 years of experience in workplace performance, distribution channel effectiveness, marketing and measurement. As the founder and President of Performance Advisors Group, Inc., he helps growing and mature B2B companies achieve consistently positive customer experiences, sustainable growth and competitive advantage. Mark has successfully helped manufacturers…

Episode 532 – Foresight is 2020 – How Building Trust Is Important To Sales?

Starting next year I am writing a new book.  It does not have a title yet, but the overall theme is You are not in the sales business… you are in the TRUST business! In the consumer world, there is a certain mindset that is more advertising based than relationship based. You are not just…

Episode 510 – Stop Selling Your Time… When People Pay For Results?

We live a society that equates time with money. Time is a resource that can be sold, but that make it a commodity. It can be negotiated and people can always buy your time from somebody for less (even if what you do may or may not have more value). What would or could happen…

Episode 508 – Social Media • The Marketing Trifecta • The Pyramid Scheme

I always say that “Relationships Are The Currency Of Business!”, and this is the foundation of how and why marketing works. It takes time to lead people through a journey from awareness to big ticket clients, Some people claim they can circumvent steps and you can just go from one to the other, but I…

Episode 506 – How Does Making Yourself Obsolete Makes you More Valuable Now?

Most businesses are busy trying to create customers for life. But in some cases, It makes more sense to make you and your services become obsolete to customers. This is especially true if you are in the coaching, medical, or legal fields! Customers come to you with a problem, and it’s your job to fix…

Episode 505 – Babbling About Sales & Podcasting with Pat Helmers.mp3

Pat Helmers is an international business consultant and technology startup coach. He is the author of the Selling With Confidence sales system and host of the award winning Sales Babble sales podcast. Pat has been in the tech world his entire professional career. Pat started his career as a software engineer for Bell Laboratories. It…

Episode 504 – Content Marketing And Making The Customer The Hero Of You Story

Have you ever been to a website or email and said to yourself, “Man… they really like themselves”? Companies and brands are so busy trying to convince you that they are the best option for you, they just “We-We” all over themselves. You have to put your customer’s feeling and needs ahead of your when…

Episode 502 – Why Do Content Marketing? It’s all In The Numbers!

One of the inherent problems with social media is other people just don’t get it… Social: of or relating to human society, the interaction of the individual and the group, or the welfare of human beings as members of society Media: a medium of cultivation, conveyance, or expression Nowhere in those two definitions does it say connecting with someone online…

Episode 490 – How To Avoid Packing Peanut Messages That Hurt Your Brand?

Have you ever gone to a networking event and ask someone “What do you do?” only to regret it. Sometimes we ask people what time it is and they want to tell us how to build a watch? When we get shipments, they often ship the contents using packing peanuts. These are used to surround…