Episode 495 – Using Email Drip Sequences To Supercharge Your Sales Process with Shawn Finder

Shawn Finder has always been an entrepreneur at heart. At age 24, Shawn entered the entrepreneurial world after competing as one of Canada’s top-ranked tennis players. He started out importing packaging from the Orient and selling to top retailers in North America. However, knowing he always loved selling and list building, he founded ExchangeLeads in…

Episode 492 – When It Comes To Social Graphics… It’s Hip To Be Square!

In 1986, “Back To The Future II” predicted what life would be like in 2015. They got a lot of things right, and some of them wrong, but it also missed a few KEY things while predicting the future… The Internet Mobile Phones People Would Still Be Reading Newspapers! The theme song was written by…

Episode 490 – How To Avoid Packing Peanut Messages That Hurt Your Brand?

Have you ever gone to a networking event and ask someone “What do you do?” only to regret it. Sometimes we ask people what time it is and they want to tell us how to build a watch? When we get shipments, they often ship the contents using packing peanuts. These are used to surround…

Episode 486 – How Can A Pile Of Needles Attract Your New Customers?

Why is it better to build a pile of needles versus finding a needle in a haystack? Because the needles are what you use to sow (sew) new business. Yet still, people spend way more time trying to find that needle. 

Advertising is typically putting your message out to a large audience and hopes it attracts the right customers at the right time. Marketers try the same concept with email lists. They collect names, but are they the right names and emails at the right time? 

The difference is a pile of needles is a group of very targeted customers or influencers who help you focus on getting to your goals faster and better.

Busy business people like contractors, don’t have the time to build relationships like full-time salespeople, but through finding and working with influencers, they can amplify their messages if they simply invest time in specific relationships!

Time to stitch together some new business? In this episode, we will explore how you can build a pile of needles simply by asking yourself some key questions! 

Episode 485 – Building A Pile Of Needles Through Networking with John Corcoran

John Corcoran is a former White House Writer, speechwriter, an attorney, author and podcasting expert.

He started his career as a Writer in the Clinton White House, and today is cofounder of a boutique agency, Rise25, LLC, that helps B2B businesses to connect with their ideal clients, referral partnerships and strategic partners.

He is the cofounder with Dr. Jeremy Weisz, of Rise25, LLC, a boutique agency which helps B2B companies with lead generation and done-for-you media and content marketing.

Episode 484 – How To Get Noticed On Social Media And My Corny Beef With Hashtags

So What’s a Hashtag?

When I was a kid, has was something we had at breakfast (with potatoes and corned beef). As a teen, it was something (I heard about 😎) that people put in pipes and smoked. Today, a hashtag is an integral part of many social media systems.

A hashtag is a type of metadata tag used on social networks like Twitter, Instagram, LinkedIn and others. They allow you to apply a dynamic and widely used tool (in some cases) that makes it possible for others to easily search and find messages with a specific theme or content.

Hashtags have different clout and influence on difference social media platforms:

Episode 477 – Social Selling On LinkedIn with Brynne Tillman

Brynne Tillman is the LinkedIn Whisperer and CEO of Social Sales Link. For over a decade she has been teaching Entrepreneurs, sales teams and business leaders how to leverage LinkedIn for social selling.

As a former sales trainer and personal producer, Brynne adopted all of the traditional sales techniques and adapted them to the new digital world. She guides professionals to establish a thought leader and subject matter expert brand, find and engage the right targeted market, and leverage clients and networking partners for warm introductions into qualified buyers.

Episode 475 – Managing and Scheduling Your Social Media Posts In Planable with Vlad Calus

Vlad Calus is the co-founder @ Planable, the command center of social media collaboration for marketing teams, digital agencies, and freelancers to collaborate with their teammates & clients on the content calendar in the most visual way. Planable is used by more than 5000 brands worldwide, including Mini, BMW, Volkswagen, SkyTeam, Wendy’s and many others.

Vlad founded two non-profits at the age of 16, then dropped out of college, moved to another country with two 2 his friends, built Planable (Techstars London ’17) at 19 y.o and became an honoree Forbes 30 Under 30 at 22 y.o. And he’s been featured as a guest writer & marketer by multiple publications including Social Media Examiner, Entrepreneur, WeRSM, Freshdesk, Subsign, Digital Agency Network and many others.

Episode 472 – The Anatomy of the Perfect Social Media Post

Would you take a flight knowing that it was ONLY running on autopilot? Why would you try to do that with your social media posts? Ever platform has a different audience, but more importantly, a different ecosystem for posts. They vary in picture size, text amounts, hashtags or no hashtags, and more!

I use Canva.com (both the free and paid for versions) to create stunning (scroll stopping) graphics. The paid for version lets you resize and reuse your designs.
Graphics are the key to getting attention, but often the meat (BACON) of the message is in the text. Limits range from 280-2000 characters (not words). How you format and use that limited messaging resource is paramount to the effectiveness of your messaging!

In this episode, I will discuss how to maximize Facebook, LinkedIn, Twitter, Pinterest (and touch on Instagram). I wall also give you three DO & DON’T tips to help you get the most out of your social media posts!

If you want people to fly your content airline… Let them know that you are piloting the plane!

Episode 466 – 6 Ways You Need To Perfect Your LinkedIn Profile

When it comes to online marketing and social media, people tend to engage from emotion, but buy for benefits. LinkedIn is no different (sort of). It’s different than any other social platform because it’s more professionally based. That means what works on Facebook, Twitter, Instagram and others, may or may not work on LinkedIn. Linkedin differs because the audience is used to the corporate environment. They appreciate training, information, and whatever helps them in their professional careers and business. It does not have to be stodgy. Just the opposite, it should be creative, just not as casual (no posting of cat videos and memes).