Episode 982 – Best Of – Seconds… Chance Interactions

Accountability, Advertising, Business To Business Marketing, Buyer's Journey, C-Suite Topics, Content Marketing, Email Marketing, Human To Human, LinkedIn, Podcast, Social Media, Strategy, WebinarsLeave a comment

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If you manage your own or other business websites, I imagine you are using Google Analytics or another data manager to explore the traffic to your website. Generally, you measure how much traffic you get, how long people stay, and which pages or posts get the most traffic. Another key indicator is where the traffic…

Episode 981 – The PATH to Profits

C-Suite Topics, Content Marketing, Engagement, Generating Leads, Know Your Audience, LinkedIn, Organic Marketing, Podcast, Relationship Marketing, Sales, Storytelling, StrategyLeave a comment

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I could easily take my old blogs and ask AI to rewrite them to reflect today’s business environment better. That would certainly be faster than my two-finger typing, re-working sections, and asking a VA to proof and post, but would it or could it be more successful or effective? Most businesses will ebb and flow…

Episode 980 – All Marketing (and Sales) are Personal

C-Suite Topics, Content Marketing, Engagement, Generating Leads, Know Your Audience, LinkedIn, Organic Marketing, Podcast, Relationship Marketing, Sales, Storytelling, StrategyLeave a comment

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I was listening to a podcast interview with comedian Mike Birbiglia. I was not familiar with him, but I found his take on comedy interesting. He believes that comedians have a one-on-one relationship with their audiences. Social media and podcasts can help to create a more intimate relationship with fans. Some influencers lose that connection…

Episode 979 – Why?

C-Suite Topics, Content Marketing, Engagement, Generating Leads, LinkedIn, Organic Marketing, Podcast, Relationship Marketing, Sales, StrategyLeave a comment

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I want to do something a little different today. I want to share with you my why. If you can figure out your why, I believe you are halfway to success. Simon Sinek tells us to start with why. But I believe that why is not all-encompassing and as simple as finding one why on…

Episode 978 – Keeping The Main Thing… The Main Thing!

C-Suite Topics, Content Marketing, Engagement, Generating Leads, LinkedIn, Organic Marketing, Podcast, Relationship Marketing, Sales, StrategyLeave a comment

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How do you define success? Success is not measured like temperature with a static scale or counting system. It is an abstract system that is different for every person and business. With today’s Attention Economy, you may think that likes and clicks are the most important metric. But I am here to tell you that…

Episode 977 – AI Machine Learning vs “I” Human Learning

C-Suite Topics, Content Marketing, Engagement, Generating Leads, LinkedIn, Organic Marketing, Podcast, Relationship Marketing, Sales, StrategyLeave a comment

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AI is machine learning. It’s great for repetitive tasks. It collects knowledge and synthesizes it into useful compilations. AI machine learning can be predictable. “I” learning is what we do when we interact with people. It’s as unpredictable as an amateur golf swing. Interacting with humans requires empathy, psychology, self-awareness, and patience. It is time-consuming…

Episode 976 – Embrace the Individual and Embrace the Resistance – Encourage Small Wins!

Advertising, Business To Business Marketing, C-Suite Topics, Engagement, Generating Leads, Google Adwords, LinkedIn, Podcast, Relationship Marketing, Sales, StrategyLeave a comment

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In business, we need to embrace systems to align people with processes. Companies spend time and money on systems to speed up or simplify processes. The one thing that stands in the way of business systems being effective is people. You are working with a group of people with different life experiences, goals, and beliefs.…

Episode 975 – What To Do When What Was Working… STOPS WORKING!

Advertising, Business To Business Marketing, C-Suite Topics, Engagement, Generating Leads, Google Adwords, LinkedIn, Managing Change, Podcast, Relationship MarketingLeave a comment

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Businesses, especially ones that have well-established systems and methodologies, tend to ebb and flow. It’s pretty common for a business to slow in the dog days of summer and pick up in the fall, but I hear frustrations from some and jubilation from others. I was conversing with a client about how business has changed…

Episode 974 – When Less… is MORE!

Advertising, Business To Business Marketing, C-Suite Topics, Engagement, Google Adwords, LinkedIn, Podcast, Relationship MarketingLeave a comment

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I had the opportunity to travel to the South Carolina Coast for my son’s wedding. However, I dreaded the idea that renting a house or condo was the only way to stay on Edisto Island. I had visions of Florida or Myrtle Beach, where the coast has huge hotels and condos. When it comes to…

Episode 965 – BACON – Chapter 17- So Much Peopling

Awareness, Business To Business Marketing, C-Suite Topics, Conferences, Engagement, LinkedIn, Networking, Podcast, Relationship Marketing, Sales, Social Media, Storytelling, StrategyLeave a comment

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I was just in Chicago at the American Marketing Association’s Leadership Conference, where 400 people from around North America, representing 50+ chapters, came to learn and grow with and from each other. Conferences are great for networking, learning, and getting out of the routine work rut, but they are also very peoply. Sometimes, too peoply.…