C-Suite Topics Archives - The Bacon Podcast

Episode 987 – The 3 Things That Make Marketing Harder

Advertising, Artificial Intelligence, C-Suite Topics, Content Marketing, Email Marketing, Mindset, Organic Marketing, Podcast, Relationship Marketing, Social Media, Thought LeadershipBy Brian Basilico October 9, 2024 Leave a comment

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It’s incredible how fast things change. Do you remember that slogan? “You’ve Come A Long Way, Baby.” That phrase was used in an advertising campaign for Virginia Slims, a brand of cigarettes marketed specifically to women. The slogan was introduced in 1968, and cigarette ads were banned in 1971. It lasted only three years but was…

Episode 986 – Superman vs The Boogeyman

Artificial Intelligence, C-Suite Topics, Content Marketing, Mindset, Organic Marketing, Podcast, Relationship Marketing, Social Media, Thought Leadership, WebsitesBy Brian Basilico October 2, 2024 Leave a comment

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I confess that I try to simplify things down to binary choices: good and evil, easy and hard, the boogeyman and Superman. But I think that in our ever-polarized world, there is becoming a blurred line between truth and opinion. When it comes to marketing, I tend to think of Google and Search as the…

Episode 985 – What’s Old Is New

Artificial Intelligence, C-Suite Topics, Content Marketing, Email Marketing, Mindset, Organic Marketing, Podcast, Relationship Marketing, Social Media, Thought Leadership, WebsitesBy Brian Basilico September 26, 2024 Leave a comment

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A question often asked is whether it was easier to reach your buying audience in the past or today. My answer is both. Less choice meant you had less to learn but took a more significant risk. With more choices, you have more to learn and often have to use more marketing platforms to reach…

Episode 984 – FACT: Two Things Could Be True At Once

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There is a debate about whether and when AI content will be as good or better than human-generated content. I believe that it will always be a mix of both. Two Truths The two lists above (the binary choices and 3 options) were generated by AI. I rearranged and edited them to my liking so…

Episode 983 – Visual Impact – The Rights and Wrongs of Images In Marketing

Accountability, C-Suite Topics, Content Marketing, Copyright, Design, Graphics, Investing In Yourself, Podcast, Relationship Marketing, Stock Images, Tools, WebsitesBy Brian Basilico September 11, 2024 Leave a comment

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One of my all-time favorite jokes is about babies… “How many babies does it take to screw in a lightbulb?” “None – they neither have the cognitive or motor skills to perform such a task!” You could imagine a baby holding a lightbulb and trying to insert it into a lamp or socket. But if…

Episode 982 – Best Of – Seconds… Chance Interactions

Accountability, Advertising, Business To Business Marketing, Buyer's Journey, C-Suite Topics, Content Marketing, Email Marketing, Human To Human, LinkedIn, Podcast, Social Media, Strategy, WebinarsBy Brian Basilico September 3, 2024 Leave a comment

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If you manage your own or other business websites, I imagine you are using Google Analytics or another data manager to explore the traffic to your website. Generally, you measure how much traffic you get, how long people stay, and which pages or posts get the most traffic. Another key indicator is where the traffic…

Episode 981 – The PATH to Profits

C-Suite Topics, Content Marketing, Engagement, Generating Leads, Know Your Audience, LinkedIn, Organic Marketing, Podcast, Relationship Marketing, Sales, Storytelling, StrategyBy Brian Basilico August 28, 2024 Leave a comment

Podcast: Play in new window | Download (Duration: 11:42 — 13.4MB) | Embed

I could easily take my old blogs and ask AI to rewrite them to reflect today’s business environment better. That would certainly be faster than my two-finger typing, re-working sections, and asking a VA to proof and post, but would it or could it be more successful or effective? Most businesses will ebb and flow…

Episode 980 – All Marketing (and Sales) are Personal

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I was listening to a podcast interview with comedian Mike Birbiglia. I was not familiar with him, but I found his take on comedy interesting. He believes that comedians have a one-on-one relationship with their audiences. Social media and podcasts can help to create a more intimate relationship with fans. Some influencers lose that connection…

Episode 979 – Why?

C-Suite Topics, Content Marketing, Engagement, Generating Leads, LinkedIn, Organic Marketing, Podcast, Relationship Marketing, Sales, StrategyBy Brian Basilico August 14, 2024 Leave a comment

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I want to do something a little different today. I want to share with you my why. If you can figure out your why, I believe you are halfway to success. Simon Sinek tells us to start with why. But I believe that why is not all-encompassing and as simple as finding one why on…

Episode 978 – Keeping The Main Thing… The Main Thing!

C-Suite Topics, Content Marketing, Engagement, Generating Leads, LinkedIn, Organic Marketing, Podcast, Relationship Marketing, Sales, StrategyBy Brian Basilico August 7, 2024 Leave a comment

Podcast: Play in new window | Download (Duration: 11:23 — 13.0MB) | Embed

How do you define success? Success is not measured like temperature with a static scale or counting system. It is an abstract system that is different for every person and business. With today’s Attention Economy, you may think that likes and clicks are the most important metric. But I am here to tell you that…

Category Archives: C-Suite Topics