Episode 1000 – You’ve Got To Know When…

Authenticity, C-Suite Topics, Change Management, Customer Relationship Manager, Engagement, Human To Human, Managing Change, Mindset, Organic Marketing, Podcast, Questions, Relationship Marketing, Sales, Social Media, Strategy, Systems, TechnologyLeave a comment

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I have always been driven by three principles in life and business. Although I have not always been 100% successful in adhering to them, I have noticed that I am 1000 times happier and more successful when I do.   First, life is about motion, emotion, promotion, commotion, and finally, ethical motivation! “When you stop learning,…

Episode 999 – What’s the Deal with 2025?

Authenticity, C-Suite Topics, Change Management, Customer Relationship Manager, Engagement, Human To Human, Managing Change, Mindset, Organic Marketing, Podcast, Questions, Relationship Marketing, Sales, Social Media, Strategy, Systems, TechnologyLeave a comment

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This time of year, the two weeks around Christmas and New Year’s, always seem like a blur. It’s hard to remember what day today is, especially when both holidays fall in the middle of a week. Business generally grinds to a halt with people and companies taking vacations. TV is filled with retrospectives of the…

Episode 998 – The Mysteries of LinkedIn?

Authenticity, C-Suite Topics, Change Management, Customer Relationship Manager, Engagement, Human To Human, Managing Change, Mindset, Organic Marketing, Podcast, Questions, Relationship Marketing, Sales, Social Media, Strategy, Systems, TechnologyLeave a comment

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One of the world’s great mysteries is the Bermuda Triangle. When it comes to any social media platform, people, features, and more are like the Bermuda Triangle. One second, they are there, and the next, they are gone. If you feel like your content is being swallowed up by LinkedIn’s Bermuda Triangle (algorithms), I am…

Episode 997 – The Original Inbox

Authenticity, C-Suite Topics, Change Management, Customer Relationship Manager, Engagement, Human To Human, Managing Change, Mindset, Organic Marketing, Podcast, Questions, Relationship Marketing, Sales, Social Media, Strategy, Systems, TechnologyLeave a comment

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We have officially transitioned from the information economy to the attention economy. The Information Economy has significantly transformed B2B business, driving a shift towards data-driven decision-making and digital transactions. In this paradigm, companies leverage information and communication technologies (ICT) to streamline business. The Attention Economy has profoundly impacted B2B business, transforming companies’ engagement with clients…

Episode 996 – Reach Out… Reach Out and Touch Someone

Authenticity, C-Suite Topics, Change Management, Customer Relationship Manager, Engagement, Human To Human, Managing Change, Mindset, Organic Marketing, Podcast, Questions, Relationship Marketing, Sales, Social Media, Strategy, Systems, TechnologyLeave a comment

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In 1979, AT&T employed a marketing campaign aimed to soften AT&T’s image and promote long-distance calling as an essential part of everyday American life. It focused on “selling emotion” by emphasizing the human desire to connect with others. Phone numbers were designated to a person, an address, and even a desk when PBX systems were…

Episode 995 – Let’s Do The Time Warp Again

Advertising, C-Suite Topics, Community, Content Marketing, Engagement, Facebook, Mindset, Podcast, Psychology Of Social Media, Relationship Marketing, Social Media, Strategy, Technology, Trust, TwitterLeave a comment

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“Time Warp” is one of the most recognizable songs from “The Rocky Horror Picture Show.” It was created as a time filler for the stage play but has exploded in popularity and become a central part of audience participation during film screenings and live performances. When the movie came out in 1975, things were very different.…

Episode 994 – That One Thing… The Price Of Eggs

C-Suite Topics, Content Marketing, Emotional Intelligence, Engagement, Human To Human, Mindset, Podcast, Psychology Of Social Media, Relationship Marketing, Social Media, Thought Leadership, TrustLeave a comment

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Have you seen the price of eggs? I have not, but I hear it’s high. It is a battle cry for those who go to the grocery store and see that their cart has less, yet they are paying more. My wife loves carrot cake. Recently, there was a recall of carrots. I wonder if…

Episode 993 – It’s Time To Get To Work

C-Suite Topics, Content Marketing, Emotional Intelligence, Engagement, Human To Human, Mindset, Podcast, Psychology Of Social Media, Relationship Marketing, Social Media, Thought Leadership, TrustLeave a comment

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Back in the 1960s, the TV program was called The Twilight Zone. It was an anthology series that explored fantasy, science fiction, horror, and psychological thriller elements. In today’s complicated new marketing and media world, it can feel like we are living in a Twilight Zone. Marketing is about getting people to become aware and…

Episode 992 – The Anatomy of Trust

Authenticity, C-Suite Topics, Content Marketing, Emotional Intelligence, Engagement, Human To Human, Podcast, Relationship Marketing, Thought Leadership, TrustLeave a comment

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If you watch broadcast TV, I am sure you are happy the election is over and all we have to watch now are pharmaceutical and Christmas commercials. One of the interesting things I heard in post-election analysis was that a billion dollars was spent on TV ads. At the same time, the most decisive information…

Episode 991 – Getting Personal

Artificial Intelligence, Authenticity, C-Suite Topics, Content Marketing, Customer Relationship Manager, Emotional Intelligence, Engagement, Entrepreneurship, Human To Human, Podcast, Productivity, Relationship Marketing, Thought LeadershipLeave a comment

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AI has been part of our culture for a long time. Think about the movies that have predicted where we are now. Although this is Hollywood and entertainment, we have realized most of this already: 2001 = Self-Driving Vehicles Matrix = VR Games and Headsets Her = ChatGPT, Siri, Alexa, and more impressive versions coming soon The biggest…