Episode 994 – That One Thing… The Price Of Eggs

Have you seen the price of eggs? I have not, but I hear it’s high. It is a battle cry for those who go to the grocery store and see that their cart has less, yet they are paying more. My wife loves carrot cake. Recently, there was a recall of carrots. I wonder if…

Episode 993 – It’s Time To Get To Work

Back in the 1960s, the TV program was called The Twilight Zone. It was an anthology series that explored fantasy, science fiction, horror, and psychological thriller elements. In today’s complicated new marketing and media world, it can feel like we are living in a Twilight Zone. Marketing is about getting people to become aware and…

Episode 992 – The Anatomy of Trust

If you watch broadcast TV, I am sure you are happy the election is over and all we have to watch now are pharmaceutical and Christmas commercials. One of the interesting things I heard in post-election analysis was that a billion dollars was spent on TV ads. At the same time, the most decisive information…

Episode 991 – Getting Personal

AI has been part of our culture for a long time. Think about the movies that have predicted where we are now. Although this is Hollywood and entertainment, we have realized most of this already: 2001 = Self-Driving Vehicles Matrix = VR Games and Headsets Her = ChatGPT, Siri, Alexa, and more impressive versions coming soon The biggest…

Episode 990 – 3 Ways I Like to Use Artificial Intelligence

I have a problem. “Hi… my name is Brian… and I am addicted to tabs.” I normally have four Chrome browser windows open with 20 to 30 tabs open in each—that’s over 100 tabs. As you age, things slow down (I can’t run or jog as fast), and I believe your brain gets full. My…

Episode 989 – Let’s Keep This Between Us…

I recently came up with a Billion-Dollar Idea. I am sharing it with you, so please don’t share it with anyone else. It’s going to make me rich, and I would not want anyone to copy or steal it. I created an app that will stop delivering snail mail, emails, texts, radio, and TV commercials…

Episode 981 – The PATH to Profits

I could easily take my old blogs and ask AI to rewrite them to reflect today’s business environment better. That would certainly be faster than my two-finger typing, re-working sections, and asking a VA to proof and post, but would it or could it be more successful or effective? Most businesses will ebb and flow…

Episode 980 – All Marketing (and Sales) are Personal

I was listening to a podcast interview with comedian Mike Birbiglia. I was not familiar with him, but I found his take on comedy interesting. He believes that comedians have a one-on-one relationship with their audiences. Social media and podcasts can help to create a more intimate relationship with fans. Some influencers lose that connection…

Episode 979 – Why?

I want to do something a little different today. I want to share with you my why. If you can figure out your why, I believe you are halfway to success. Simon Sinek tells us to start with why. But I believe that why is not all-encompassing and as simple as finding one why on…

Episode 978 – Keeping The Main Thing… The Main Thing!

How do you define success? Success is not measured like temperature with a static scale or counting system. It is an abstract system that is different for every person and business. With today’s Attention Economy, you may think that likes and clicks are the most important metric. But I am here to tell you that…