Episode 932 – Best Of – Drive Growth Through The Customer Experience with Chip Royce

  Chip’s first experience with the tech sector started in 1994 after downloading the first Netscape browser (now Firefox) and led him to join his first startup a year later. He’s worked for and advised high-growth ventures and Fortune 500 companies in online media, internet infrastructure, PCs (Dell & Lenovo), and most recently, Fintech &…

Episode 927 – Falling for the Forest from the Trees

The phrase, “can’t see the forest for the trees,” means that someone is so focused on small details or individual parts of a situation that they fail to see or understand the larger picture or the overall context. In other words, it suggests that a person is too preoccupied with minor, irrelevant, or unimportant aspects…

Episode 925 – Analog vs. Digital Relationships

We live in a complex world of chaos. The difference today is that the amount and speed of data we have access to and consume, in the form of audio, video, text, and voice, can be overwhelming. We often tend to self-sanitize by consuming stories and narratives that affirm our worldview and values. That leads…

Episode 923 – Looking Into the Future… By LISTENING the Past

We recently watched a documentary about the Webb Space Telescope. If you are unfamiliar, the Hubble Space Telescope increased the range we could see into space versus land-based observatories. It has circled the earth at 360 miles up since 1990. The Webb Space Telescope was conceived in 1996 and launched on December 25, 2021. It…

Episode 921 – Is it Time to Get New Business Cards?

The business card’s origin can be traced back to around the time of the Pilgrims and Plymouth Rock. Visiting Cards were used in the 17th century. Although they were standardized in size to fit in business card holders and Rolodexes, people have been trying to improve on them or make them stand out with odd…

Episode 901 – Focusing on the 5 A-Holes of Marketing

A salesman and a marketing guy walk into a bar… This really happened. Well, the bar was at a country club. I had the pleasure of spending a Fore-Hour Nature Meeting with Larry Long Jr ? where we spent hours trying to hit a little white ball into a hole. If you’re wondering, sales beat marketing. This…

Episode 899 – Dropping Knowledge Bombs And Hitting Targets

I have mentioned before, I am a fan of Malcolm Gladwell and his podcast “Revisionist History”. His last book “The Bomber Mafia” was about the race to use strategic bombing to end World War II. This was before the “Manhattan Project” which yielded the first atomic bomb that was built and used to change the…

Episode 897 – I Lost It All… And Why I’m Happy About It!

Have you ever watched the movie “A Christmas Story”? There is a scene where Ralphie is helping his dad change a tire for the first time. He was holding the lug nuts in the hubcap, and his dad’s hand hits the hubcap, sending the hardware flying through the air, glistening in the lights of the…

Episode 895 – Tag… You’re In! Segmenting Secrets

In my last post, I talked about how segmenting your audience can help your business communications but how it can often look like a junk drawer. I also stated that I was in search of answers. So, I wanted to follow up and share with you what I have learned and discovered. It may have…

Episode 893 – How Can A Junk Drawer Help You Build A Healthy Business?

We all have one. Some of us have multiple. You may even have one in every room of your house. It’s the junk drawer. True Story: I was looking for a piece of wood in my garage to prop up my desk for a project. It was not until I took and posted the image…