Episode 954 – BACON – Chapter 6: Know – Like – Trust

Awareness, Business To Business Marketing, Education, Google Adwords, Human To Human, Relationship Marketing, Sales, Social Media, Social Networking, Storytelling, Strategy, Thought LeadershipLeave a comment

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The concept of “Know – Like – Trust” has been around for a while. It is commonly attributed to author Bob Burg (Endless Referrals and The Go-Giver). Another person attributed to the concept is sales trainer Michael Goldstein, who talked about buyers needing to experience “confidence, affinity, and empathy” before making purchases. No matter who…