Episode 509 – Using Video To Create An Exceptional Customer Experience with Yifat Cohen

Yifat Cohen is the architect behind generating a quarter of a million dollar ($250,000) in just 10 days with live shows. A Growth Hacker specializing in community building, gamifying live engagements and cultivating brand evangelists. Yifat is that Geek Google flies around to its many offices around the world, freelance style, to speak about products…

Episode 508 – Social Media • The Marketing Trifecta • The Pyramid Scheme

I always say that “Relationships Are The Currency Of Business!”, and this is the foundation of how and why marketing works. It takes time to lead people through a journey from awareness to big ticket clients, Some people claim they can circumvent steps and you can just go from one to the other, but I…

Episode 502 – Why Do Content Marketing? It’s all In The Numbers!

One of the inherent problems with social media is other people just don’t get it… Social: of or relating to human society, the interaction of the individual and the group, or the welfare of human beings as members of society Media: a medium of cultivation, conveyance, or expression Nowhere in those two definitions does it say connecting with someone online…

Episode 494 – Is Your Content Refuse or Recycle Friendly To The Internet?

Did you know that approximately 8 million metric tonnes of waste plastic that enters the Earth’s ocean every year? Sometimes it feels that way on the internet as well? 1,209,600 new data producing social media users each day. 682 million tweets per day! More than 4 million hours of content uploaded to Youtube every day,…

Episode 492 – When It Comes To Social Graphics… It’s Hip To Be Square!

In 1986, “Back To The Future II” predicted what life would be like in 2015. They got a lot of things right, and some of them wrong, but it also missed a few KEY things while predicting the future… The Internet Mobile Phones People Would Still Be Reading Newspapers! The theme song was written by…

Episode 484 – How To Get Noticed On Social Media And My Corny Beef With Hashtags

So What’s a Hashtag?

When I was a kid, has was something we had at breakfast (with potatoes and corned beef). As a teen, it was something (I heard about 😎) that people put in pipes and smoked. Today, a hashtag is an integral part of many social media systems.

A hashtag is a type of metadata tag used on social networks like Twitter, Instagram, LinkedIn and others. They allow you to apply a dynamic and widely used tool (in some cases) that makes it possible for others to easily search and find messages with a specific theme or content.

Hashtags have different clout and influence on difference social media platforms:

Episode 483 – The Seven Deadly Sins Or Viral Virtues with Mark S. A. Smith

Why do this? Run a Sustainable, scalable, profitable, and salable business.

Pope Gregory listed the seven deadly sins in 590 AD. https://en.wikipedia.org/wiki/Seven_virtues
For every sin there is an associated virtue.
The virtues protect one against temptation.

Sin = (Greek and Latin) failure, error, to miss the mark
Virtue = (Latin) Valor, Being your very best

Episode 482 – The Seven Deadly Sins Or Viral Virtues of Marketing

Have you noticed that social media is becoming more and more divisive lately? Something as simple and fictional as a mermaid is causing people lose their minds, get in fights, and spew hate, vitriol, and disdain.

I have been trying to be more positive on social media, posting fun stuff, positive quotes, and real life stories of overcoming life’s obstacles. The amount of engagement has been outstanding and encouraging, and people love to share and be engaged and conversational around positive topics.

In this podcast I am going to lay out the Seven Deadly Sins of social media posting, and what I consider to be the antithesis to each

Episode 480 – Are You Building A Cult Or Culture On Social Media?

I have found that working for a company forces you to conform to the corporate culture… So does that make it a cult or a culture? Not all cults are bad, nor all cultures good.

People join cults not because people are crazy, but because they have two kinds of wishes.  They want a meaningful life, or they want to be taken care of. A social culture is an organized way of life which is based on a common tradition and conditioned by a common environment.

There are some key difference though?

Episode 476 – How Great Graphics Will Help Your Content Get Noticed?

Images are integral to your content. When my wife broke the screen on her iPhone, I took it in to have the screen repairs. At the front of the store, there was a display case, with old broken screens lined up. I took a picture of it and posted it on Facebook and labeled it “The Boulevard of Broken Screens!”. Have you ever seen the image called, “The Boulevard of Broken Dreams”? What emotion does that conjure up in you?

Creating graphics is a skill. So is photography, design, layout and using software to enhance and optimize them. You can choose to do it yourself or hire an expert, but either way, you brand is depending on the quality, the emotion, and the use of those graphics.