Episode 534 – The Sweetest Sound And Why Caring Matters For Your Business.mp3

Rumor has it that celebrating more birthdays leads to a longer life. Every year I hake my birthday off (not to celebrate myself, but to celebrate that who acknowledge that day). I tend to get over 1000 personal birthday wishes that I respond to one at a time.Yes it takes hours, but I have found…

Episode 532 – Foresight is 2020 – How Building Trust Is Important To Sales?

Starting next year I am writing a new book.  It does not have a title yet, but the overall theme is You are not in the sales business… you are in the TRUST business! In the consumer world, there is a certain mindset that is more advertising based than relationship based. You are not just…

Episode 530 – Foresight is 2020 – Use Technology To Create Memories and Pay It Forward

During the holidays, chances are you are spending time with family and friends. You have an opportunity… to create memory assets. There are many opportunities to capture moments, textures, images, video, and audio that can be used throughout the year and into the future. Phones today often have better technology than video and photo equipment…

Episode 528 – Foresight is 2020 – Why You Need To Recommit To Email Marketing?

As part of my Foresight 2020 series (looking back to forge ahead to make next year the best year ever), I wanted to explore how and why I think email marketing is going to be bigger and better than ever next year). Looking into my “Zoltar” crystal ball, I can see that social media will…

Episode 524 – How The Death Of A Pet Can Make Social Media And The World A Better Place?

It’s sad around here 😢 because our beloved Buddy Guy (100 lb – 10-12 year old) black Labrador has crossed the Rainbow Bridge. BG (as he was affectionally know) was beloved on social media. He was not a celebrity like Grumpy Cat or a TV star like LiMu Emu (and Doug), he was just a…

Episode 520 – Does it Pay To Join The Online Pay To Play Game? It’s a Gamble?

Social media has truly become more media, and less social. All platforms are based on selling something (mostly ads), and they tilt the scales in their favor. Business pages in Facebook are lucky to get 1-2% of their likes (fans) to see any post without boosting or paid advertising. Even LinkedIn is starting to clamp…

Episode 509 – Using Video To Create An Exceptional Customer Experience with Yifat Cohen

Yifat Cohen is the architect behind generating a quarter of a million dollar ($250,000) in just 10 days with live shows. A Growth Hacker specializing in community building, gamifying live engagements and cultivating brand evangelists. Yifat is that Geek Google flies around to its many offices around the world, freelance style, to speak about products…

Episode 508 – Social Media • The Marketing Trifecta • The Pyramid Scheme

I always say that “Relationships Are The Currency Of Business!”, and this is the foundation of how and why marketing works. It takes time to lead people through a journey from awareness to big ticket clients, Some people claim they can circumvent steps and you can just go from one to the other, but I…

Episode 502 – Why Do Content Marketing? It’s all In The Numbers!

One of the inherent problems with social media is other people just don’t get it… Social: of or relating to human society, the interaction of the individual and the group, or the welfare of human beings as members of society Media: a medium of cultivation, conveyance, or expression Nowhere in those two definitions does it say connecting with someone online…

Episode 494 – Is Your Content Refuse or Recycle Friendly To The Internet?

Did you know that approximately 8 million metric tonnes of waste plastic that enters the Earth’s ocean every year? Sometimes it feels that way on the internet as well? 1,209,600 new data producing social media users each day. 682 million tweets per day! More than 4 million hours of content uploaded to Youtube every day,…