Episode 586 – How To Serve Up Great Content With Marketing Systems

QUESTION? Is your marketing more like a vending machine or a restaurant? A vending machine is simple. People put money in and get something (generally overpriced) out. Restaurants are more complex. People will research them, make reservations, and they are not just buying food… they are buying an experience. We rarely are aware of all…

Episode 580 – How To Increase Your Return On Relationship Investment By Interacting Human to Human

There is a difference between in-person or face-to-face networking and online networking. When you meet in person, you usually have the attention of more than one person at a time. Online it’s much more of a one-on-one relationship at a time. There is also a difference between social media and social networking. Social media is…

Episode 578 – The Pu-Pu Platter And Creating Content Marketing Samplers

I’ve been working on my new book “Toilet Paper Math”. Last week I talked about the three “P”s of Thought Leadership and I would be remiss if I did not interject some potty humor. That’s why I am calling this a Pu-Pu Platter of content. A Pu-Pu Platter is a selection of Chinese food that…

Episode 577 – Understanding Thought Leadership And Influence Personas with Jim Barry

Dr. Jim Barry is the author of Social Content Marketing for Entrepreneurs, a textbook used in the instruction of MBA courses. He has served as Professor of Marketing at NSU since August, 2004 where he teaches courses in social media marketing, consumer behavior, and integrated marketing communication. He won the 2019 President’s Distinguished Faculty Award…

Episode 576 – Thought Leadership? You Need To Have Purpose, Passion, And A Plan

When people say that they want to be found on social media, that can mean many things. You can be fun, entertaining, controversial, or just a standard user and observer. To make social media REALLY work for your business you have to be able to position yourself as a Thought Leader or someone whose views…

Episode 572 – Why Building An Audience Is A Moving Target And What You Can Do?

It’s hard to believe it’s been 7 years since I started writing my first book. At that time I created a website to promote it. Since then I have added 3 more books but never really looked at the website as a whole. Although the principles of the materials in the books has not changed…

Episode 571 – How Marketing Should… Connect The Dots To More Sales?

I love puzzles. My favorite is a word puzzle where you have to take jumbled letters and create the right word based on a clue. Marketing and sales are justifiably interconnected. There are a series of dots that you should be connecting. Each of those dots is a step that leads from one predefined specific…

Episode 570 – Making Your Content Larger Than Life In Medium with Jeff Herring

Struggle with creating content? Jeff Herring provides tools, templates, software, and strategies to make content creation easy! No experience necessary. Jeff Herring AKA The Content Marketing Guy is an internet marketer specializing in article marketing, teaching internet marketers, authors, speakers and self-employed professionals to write and market articles for more prospects, publicity and profits, and…

Episode 568 – Don’t Get Bored Get Focus – Follow One Course Until Successful

I have to admit it, I have become bored lately. It’s not from a lack of work to do? It was because the work I was accomplishing was becoming redundant. Have you ever heard the acronym F.O.C.U.S? It stands for Follow One Course Until Successful. Sometimes you have to take a break or create a…

Episode 567 – Social Distancing vs Physical Distancing In A Social Hungry World with Brian Kinghorn

Brian E. Kinghorn, Ph.D. is an assistant professor of Curriculum, Instruction, and Foundations at Marshall University. He earned his doctorate in educational psychology and educational technology at Michigan State University. Dr. Kinghorn teaches courses in Educational Psychology, Human Development, Elementary Science, and the Psychology of Social Media. His writing and research interests include learning from…