Episode 482 – The Seven Deadly Sins Or Viral Virtues of Marketing

Have you noticed that social media is becoming more and more divisive lately? Something as simple and fictional as a mermaid is causing people lose their minds, get in fights, and spew hate, vitriol, and disdain.

I have been trying to be more positive on social media, posting fun stuff, positive quotes, and real life stories of overcoming life’s obstacles. The amount of engagement has been outstanding and encouraging, and people love to share and be engaged and conversational around positive topics.

In this podcast I am going to lay out the Seven Deadly Sins of social media posting, and what I consider to be the antithesis to each

Episode 481 – Are You A Badass Chick? with Jean Zbinden

“I show women how you can be a badass chick when sometimes you feel like Gal Gadot in Wonder Women and other times like Roseanne Roseannadanna.”

I am a 50+, menopausal, married, have 2 semi adult children, love to binge watch Netflix, read about all things health & wellness interspersed with romantic trashy novels, don’t do sad movies, encore entrepreneurial women who believes all women can change their life, beauty and mindset to be a Badass Chick.

Episode 480 – Are You Building A Cult Or Culture On Social Media?

I have found that working for a company forces you to conform to the corporate culture… So does that make it a cult or a culture? Not all cults are bad, nor all cultures good.

People join cults not because people are crazy, but because they have two kinds of wishes.  They want a meaningful life, or they want to be taken care of. A social culture is an organized way of life which is based on a common tradition and conditioned by a common environment.

There are some key difference though?

Episode 470 – How To Make Your Content Marketing Messages More Memorable!?

In the last episode, I interviewed Jane Atkinson about public speaking as a tool for your business. In that Interview she mention that she like to create keynote speeches that start with a story, make three memorable points, and then close with another story. I Thought that was The Perfect Content Strategy, so I wanted to explore that concept a bit further. 

I suggest you keep your posts short and to the points (3-5 to be exact). You should also use some memorable hooks that are esy to remember and repeat. Kind of like the ear worm a good song hook or chorus has!

Here are some techniques I have used and the may help you…

Episode 469 – Taking The Fear And Mystery Out Of Speaking For Your Business with Jane Atkinson

They say “It’s hard to see the label when you’re inside the jar.” My specialty is to help speakers see and work on what they can’t see in their business.

Having worked with professional speakers for nearly three decades, I understand the common challenges that speakers face. Those that are just starting to seasoned pros often struggle with three main challenges: positioning; branding; and rolling out consistent messaging to their fan base.

I help speakers of all levels develop and launch their business, solidify their brand and message, and market and monetize their keynotes.

I do this through three books that I’ve written: The Wealthy Speaker 2.0, The Epic Keynote, and The Wealthy Speaker Daily Success Planner and Journal, as well as through online courses, group coaching, and private coaching.

As one long-term client shared: “What changed for me working with Jane? Everything…we’ve been together since the beginning and 3 years later we are well on our way to building a million dollar business. She is the definitive Speaker Launcher!” – Ryan Estis, Performance Expert

Episode 467 – The Power Of Authority Marketing with Michael Greenberg.mp3

Michael Greenberg is the founder of Gentleman Of Technology LLC, a B2B venture creation and growth consulting firm. GOT specializes in B2B SaaS and Service businesses, as well as personal advisory services for serial entrepreneurs.He launched his first independent venture, Call For Content, in January of 2017. Call For Content is a full-service podcasting agency for content marketing, audience growth, and monetization strategies. Finishing his transition away from day-to-day at Call For Content at the beginning of this year, Michael is excited to expand his businesses further into podcasting and B2B services with new acquisitions and partnerships to be announced later in 2019.

Episode 463 – What Does Value Mean To Your Customers? with Bob Burg

It is generally agreed upon that entrepreneurship is the engine that drives an economy upwards and is primarily responsible for its growth.Entrepreneurs create jobs, bring better and more affordable products and services to the marketplace, resulting in greater societal health, overall wealth and a vastly improved standard of living. And, while we treasure the entrepreneur, one needs not start their own business in order to be one. One can be entrepreneurial within a company setting (often called “intrapreneurs”) and can lead from anywhere they happen to be positioned.

Episode 442 – What To Do When People Attack You Online?

Have you ever posted anything on social media and regretted it later? I am sure most of you have. This weekend I did!

Normally when people start to argue and get mean and start attacking me or my friends, I will simply take it down. But this time was different… I was sharing my emotions to a tragedy that hit too close to home and I stood my ground. AND I learned a lot that I want to share it with you.

Episode 441 – Change Is Not Always Better… But Better Is Always Change with Warren Whitlock

Hi. I’m Warren Whitlock. My mission is to help brands improve the results of their digital marketing.

I started creating content for marketing when “new media” meant we could combine multiple slide projectors for a presentation. By the time I went online in 1981, I’d learned to push for better technology whenever it allowed us to achieve our objectives.

Throughout my career, I have created new strategies to use influence and persuasion to help people get what they want. I set hard sales goals and measured performance but never forget that people hate to be sold, but love to buy. I have been an entrepreneur in the computer, publishing, and media,

I look for collaborations where brands can share resources, extend their reach and give customers an experience they will want to share with others. I am currently partnering with IBM Futurists and a few brands and startups along with keynotes where I can engage executives transforming their organizations for an abundant future.

Episode 440 – How-To Inspire Your Customers To Buy From You?

What Inspires You? What gets you Excited? Uplifted? Energized?

Chances are that what inspires you may also inspire your customers. We are usually a reflection of our perfect avatars or customers.

Inspiration is defined as: The action or power of moving the intellect or emotions or The act of influencing or suggesting opinions.

When it comes to inspiring customers, you have to think about their mindset and where the are in the buying process. This is something I like to call “Six Degrees of Separation”. These include: