Episode 428 – What Will Be The Most Impactful New Marketing Trends For 2019?

As the year draws to a close, I reflect back about all I have learned. I had so man great interviews with CEOs, CMO’s and an whole bunch of other Os who helped me (and hopefully you) learn about what was trending during the last year!

There are some things that I have seen recently, that I think will definitely influence how we need to communicate with new and old customers in the coming year. Some are pretty straight forward while others are a bit more controversial…

What’s Old Is New
Social Media Under Fire
More Targeted Relationship Marketing
The Death Of The Talking Head
Change Is Inevitable
In this episode, I will lay out my ideas about what you need to thing about and pay attention to in the coming year! Thanks for being a new or avid listener, and please share this podcast with your friends and associates. I would love to get your subscribes, and reviews and other podcast listening platforms. Thanks and Happy New Year!

Episode 409 – Lay Off The Rah-Rah Or BSOS & Get Back To Business Basics with Chris Voss

Chris Voss has been a CEO and Serial Entrepreneur for over 31 years, building and managing a multitude of corporations in differing fields of industry. He’s a Forbes Top 50 Social Media Influencer, Top Retweeted influencer by other social media influencers, Consultant, Trainer, Speaker, Photographer, Travel Blogger, Seen on Forbes, CNN, Huff Po, Alltop, etc.

Episode 402 – How-To Simplify Your Marketing – What Would Mr. Rogers Do?

My wife and I watched a documentary this weekend called “Won’t You Be My Neighbor”. It chronicled the life of Fred Rogers, the pastor, actor, and puppeteer from “Mr. Rogers Neighborthood” (a PBS children’s TV show). He had a special way of connecting with children That has been legendary for years.

It made me think…”What if we applied some of his methods of communicating with children in your marketing?” A lot of marketing is based on fear and self-doubt. What would happen if we could apply some of his tactics? He made children feel…

Heard
Accepted
Loved
Safe
Worthy
In this episode, we will explore applying those to our marketing efforts. It may not work with every product or service, or even yours, but why not try to insert some positivity in the world?

Episode 398 – How-To Learn The KEY To Your Success?

Every business person is on the lookout for new business. What stands between you and success is the KEY. KEY stands for “Knowledge Empowers You!”

There are really only 3 ways to grow your business…

Sell More To The Same Customers?
Sell More To 
New Customers?
Raise Your Prices?
People often spend a lot of time trying the latest and greatest Bright Shiny Object which are touted as the NEW wat to create business. These are often simply tactics like Facebook Live, Instagram, YouTube, Ads and more. Sometimes people will try to sell you visibility through services like Google, Yelp, Houzz, and more. But do they get you the KIND of potential client you are really looking for or just a bunch of price shoppers and tire kickers?

In this episode, we will explore how to use your BRAND to build trust and why investing yourself pays the greatest interest!

Episode 386 – How To Become A True Entrepreneur And Owning It?

What is the difference between an Entrepreneur and a Wantrepreneur? Entrepreneurs own it!

What is “it”? It’s the difference between making a legacy and making a living.

People who work in corporations and in network marketing can have the entrepreneurial spirit, but they lack true ownership of their destiny and the business that you are building. Yes, stock options and downstreams have their value, but you don’t own it… it’s a rental game that you can’t totally control.

Entrepreneurs have multiple traits:

Inventive
Create Business Opportunities
Measure Success In Growth
Self Motivated
Humble
Leadership
In this episode, we will explore what separates an Entrepreneur and a Wantrepreneur. Now I understand that owning it is not for everybody, but if that sounds like you, then you want to listen to this episode!

Episode 384 – How To Increase Profits With Sales & Marketing Alignment?

In small businesses, Sales & Marketing are often two hats worn by the same person. In larger companies, they are often two groups separated by cubicles, Ideology, and methodology. Yet, Sales & Marketing have the common goal of generating more revenue.

Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer.

Sales are activities related to selling or the number of goods or services sold in a given time period.

Digital marketing has changed the landscape and focus. Marketing often wants to use new methods to create client engagement, while the sales team often wants to rely on the tried and true methods that have worked for years.

Episode 381 – Who Is The Villain And Hero In Your Marketing Copy with Nathan Fraser

Nathan is the co-host of the copywriters podcast with David Garfinkel. He’s a professional copywriter and marketing consultant. He’s also a functioning facebook addict.

Because of his non-traditional views and background, he’s become known as the High Priest of Propaganda.

You can find out more about him at copyandfunnels.com
Because of his non-traditional views and background, he’s become known as the High Priest of Propaganda.

You can find out more about him at copyandfunnels.com

Episode 380 – How To Build A Powerful Brand With Passion, Purpose And Payoffs

Building a tribe is one of the hardest and long-term games in marketing your business. A tribe is a group of people who have a passion, purpose, and payout when your brand is involved. Here is the definition of these terms…

Passion – an intense desire or enthusiasm for something
Purpose – a person’s sense of resolve or determination
Payoff – a final outcome; a conclusion
In this episode, we will discuss how I turned my passion for my dog into a growing and engaging Facebook group that integrates experts and dog owners around holistic methods to promote dog health. Although there is a component of selling products, that is the long-term game and not the immediate results! Patience will have a payoff!

Episode 372 – What Is The Perfect Marketing Strategy For Your Business? Part 4 – Telling Your Story

Telling your story or your customer’s stories is one of the best ways to create a connection with your perfect audience. That is what Content Marketing is all about. You have to find a compelling way to create an emotional connection with people who care about what you have experience and how it can help…

Episode 369 – Using Disruption To Become A Person Of Interest with Mark S. A. Smith

Mark S A Smith: Working in the world of technology since 1982, Mark uses systems thinking to help organizations successfully bring new, disruptive technology to market by orchestrating compelling, strategic conversations with executives.

Mark’s authored many books including include his latest Pivot to Profit from IT Disruption, Security in the Boardroom, Linux in the Boardroom, Guerrilla Negotiating, Guerrilla TeleSelling, & Guerrilla Trade Show Selling. Forthcoming: Selling Disruption & Executive Strategy Skills.