Episode 827 – The Distraction Attraction

I have no idea how old you are, but I am this old… Do you remember TV Magic Cards? Marshall Brodine was a famous magician (and he was the clown Wizzo on the Bozo Circus Show) who lived in Geneva, Illinois (close to where we lived in Aurora). I was enamored with those cards and…

Episode 825 – Marketing and Sales = Poison or Antidote

I want you to imagine that you have just ingested some poison. After the initial shock of realizing the impending doom, you hear the doorbell ring. At that very moment, an antidote salesman is standing at the door and says, “I have what you need. I can give you the recipe for free or you…

Episode 817 – The 5 Half-Truths of B2b Sales and Marketing (You Have Probably Been Fed)

Have you ever eaten an “Impossible Burger”? They do a pretty good job of making plants taste like meat, but why do they call it Impossible? Because meat has heme. Heme is the molecule that gives blood its red color and helps carry oxygen in living organisms. Unlike other plant-based burgers and meats, it was…

Episode 789 – You Can’t Always Get What You Want? But If You Try Sometimes…

Do you know that Rolling Stones song? “You Can’t Always Get What You Want?” It goes on to say, “But if you try sometimes, you might find, you get what you need.” I think that “Want” is a term that talks about the future. I WANT (desire to obtain) a cool new computer and desk…

Episode 701 – What Do Your Customers REALLY Want? Advertising, Marketing, and Relationship Marketing?

Website designer working with the new computer interface as design concept Don’t you just hate all the junk mail you get ( and have to delete) every day? You never signed up for that list? You have no interest in that product or service because it has NOTHING to do with YOUR business? So why…

Episode 697 – How Utilizing Consumer Marketing Methods May Undermine Your Business Sales?

Did you know that Sears started as an entrepreneur who resold a batch of watches to railroad employees? He parlayed that into one of the biggest mail-order companies in the world. It was the Amazon of its time! Joseph Pulitzer funded the building of the Statue Of Liberty through citizen donations raised through his newspaper?…

Episode 666 – 6 Myths of Business I Created To Confuse You with Special Guest Lucifer

Lucifer is the world-renowned GREED coach and business consultant and also known as Coyote, Dracula, Beelzebub (he prefers Bubba), and the Prince of Darkness, He does not disclose clients, but you would recognize many of them from ancient mythology and current news headlines. He is proud of his book, “The 7 Deadly Sins For Successful…

Episode 664 – Why Online Ads Can Be More Of A Gamble Like A Slot Machine?

Gambling can be a fun personal activity but has perils when it comes to business. But all too often, businesses use advertising as a way to attract customers without realizing the full concept that they may be gambling with their profits. Slot machines are the most common casino game played because they are easy and…

Episode 655 – Scaling A Million Dollar Business In A Pandemic World with Tommy Mello

Tommy Mello is the founder of A1 Garage Doors, a $40 million-plus home service business with over 200 employees in 9 states. He shares what he’s learned at HomeServiceExpert.com to help fellow entrepreneurs scale their businesses. It takes a lot of guts and glory to go from $50k in debt to owning a $40 million…

Episode 546 – Toilet Paper Math… Why Some Online Marketing Does Not Always Square Up?

I saw this video online where a math (multiplication) was done the traditional way (how I learned) and the NEW way (putting numbers in a table and working it in phases). The old way took 20 seconds where the new way took over 3 minutes? New math is everywhere, especially at the grocery store in…