Google Adwords Archives - The Bacon Podcast

Episode 929 – What do Your Leads… LEAD to?

C-Suite Topics, Content Marketing, Generating Leads, Google Adwords, Google Analytics, Human To Human, Know Your Audience, Podcast, Relationship Marketing, Sales, Social Media, SuccessBy Brian Basilico October 30, 2023 Leave a comment

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If you are on LinkedIn, I am sure you have fallen victim to the connect and pitch. Chances are they got your name using Sales Navigator, a tool like ZoomInfo, or by looking at their connections and simply reaching out to their connections. You know how it works. Someone connects with you and says, “I am not trying…

Episode 917 – What Does BACON Have To Do with POOP?

Books, Business To Business Marketing, C-Suite Topics, Conferences, Content Marketing, Economy, Entrepreneurship, Facebook Ads, Generating Leads, Google Adwords, Human To Human, LinkedIn, Podcast, Presentations, Relationship Marketing, Speaking, StrategyBy Brian Basilico September 19, 2023 Leave a comment

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I was excited and honored to be the keynote speaker at a national conference where the words… CRAP, SH!T, and POOP are in every presenter’s speech and are spoken openly and frequently in almost every conversation had with attendees. It was the 2023 APAWS National Conference in Myrtle Beach South Carolina. APAWS is the Association of Professional Animal…

Episode 827 – The Distraction Attraction

Advertising, C-Suite Topics, Facebook Ads, Google Adwords, Google Analytics, Podcast, Psychology Of Social Media, Sales, SEO, Social Media, Strategy, WebsitesBy Brian Basilico November 8, 2022 Leave a comment

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I have no idea how old you are, but I am this old… Do you remember TV Magic Cards? Marshall Brodine was a famous magician (and he was the clown Wizzo on the Bozo Circus Show) who lived in Geneva, Illinois (close to where we lived in Aurora). I was enamored with those cards and…

Episode 825 – Marketing and Sales = Poison or Antidote

Accountability, Advertising, Authority Marketing, C-Suite Topics, Google Adwords, Know Your Audience, Podcast, Questions, Strategy, WebsitesBy Brian Basilico November 1, 2022 Leave a comment

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I want you to imagine that you have just ingested some poison. After the initial shock of realizing the impending doom, you hear the doorbell ring. At that very moment, an antidote salesman is standing at the door and says, “I have what you need. I can give you the recipe for free or you…

Episode 817 – The 5 Half-Truths of B2b Sales and Marketing (You Have Probably Been Fed)

Accountability, Business Trends, C-Suite Topics, Content Marketing, Facebook, Google Adwords, Podcast, Relationship Marketing, Sales, SEO, Social Media, Systems, WebsitesBy Brian Basilico October 3, 2022 Leave a comment

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Have you ever eaten an “Impossible Burger”? They do a pretty good job of making plants taste like meat, but why do they call it Impossible? Because meat has heme. Heme is the molecule that gives blood its red color and helps carry oxygen in living organisms. Unlike other plant-based burgers and meats, it was…

Episode 789 – You Can’t Always Get What You Want? But If You Try Sometimes…

Advertising, Buyer's Journey, C-Suite Topics, Content Marketing, Disruption, Engagement, Facebook Ads, Google Adwords, Google Analytics, Podcast, Social Media, Storytelling, WebsitesBy Brian Basilico June 21, 2022 Leave a comment

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Do you know that Rolling Stones song? “You Can’t Always Get What You Want?” It goes on to say, “But if you try sometimes, you might find, you get what you need.” I think that “Want” is a term that talks about the future. I WANT (desire to obtain) a cool new computer and desk…

Episode 701 – What Do Your Customers REALLY Want? Advertising, Marketing, and Relationship Marketing?

Advertising, Business To Business Marketing, Business Trends, C-Suite Topics, Content Marketing, Google Adwords, LinkedIn, Podcast, Relationship Marketing, Sales, Sales Funnels, Strategy, Systems, WebinarsBy Brian Basilico August 16, 2021 Leave a comment

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Website designer working with the new computer interface as design concept Don’t you just hate all the junk mail you get ( and have to delete) every day? You never signed up for that list? You have no interest in that product or service because it has NOTHING to do with YOUR business? So why…

Episode 697 – How Utilizing Consumer Marketing Methods May Undermine Your Business Sales?

Advertising, Business To Business Marketing, Business Trends, C-Suite Topics, Customer Relationship Manager, Google Adwords, LinkedIn, Niche Marketing, Podcast, Relationship Marketing, Sales, Sales Funnels, StrategyBy Brian Basilico August 2, 2021 Leave a comment

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Did you know that Sears started as an entrepreneur who resold a batch of watches to railroad employees? He parlayed that into one of the biggest mail-order companies in the world. It was the Amazon of its time! Joseph Pulitzer funded the building of the Statue Of Liberty through citizen donations raised through his newspaper?…

Episode 666 – 6 Myths of Business I Created To Confuse You with Special Guest Lucifer

Accountability, Business Trends, Client Expectations, Coaching, Disruption, Entrepreneurship, Expert Interview, Facebook Ads, Google Adwords, Mindset, PodcastBy Brian Basilico April 19, 2021 Leave a comment

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Lucifer is the world-renowned GREED coach and business consultant and also known as Coyote, Dracula, Beelzebub (he prefers Bubba), and the Prince of Darkness, He does not disclose clients, but you would recognize many of them from ancient mythology and current news headlines. He is proud of his book, “The 7 Deadly Sins For Successful…

Episode 664 – Why Online Ads Can Be More Of A Gamble Like A Slot Machine?

Advertising, Business To Business Marketing, Business Tools, Content Marketing, Facebook Ads, Google Adwords, Google Analytics, Podcast, Sales FunnelsBy Brian Basilico April 12, 2021 Leave a comment

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Gambling can be a fun personal activity but has perils when it comes to business. But all too often, businesses use advertising as a way to attract customers without realizing the full concept that they may be gambling with their profits. Slot machines are the most common casino game played because they are easy and…

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