Episode 976 – Embrace the Individual and Embrace the Resistance – Encourage Small Wins!

Advertising, Business To Business Marketing, C-Suite Topics, Engagement, Generating Leads, Google Adwords, LinkedIn, Podcast, Relationship Marketing, Sales, StrategyLeave a comment

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In business, we need to embrace systems to align people with processes. Companies spend time and money on systems to speed up or simplify processes. The one thing that stands in the way of business systems being effective is people. You are working with a group of people with different life experiences, goals, and beliefs.…

Episode 975 – What To Do When What Was Working… STOPS WORKING!

Advertising, Business To Business Marketing, C-Suite Topics, Engagement, Generating Leads, Google Adwords, LinkedIn, Managing Change, Podcast, Relationship MarketingLeave a comment

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Businesses, especially ones that have well-established systems and methodologies, tend to ebb and flow. It’s pretty common for a business to slow in the dog days of summer and pick up in the fall, but I hear frustrations from some and jubilation from others. I was conversing with a client about how business has changed…

Episode 974 – When Less… is MORE!

Advertising, Business To Business Marketing, C-Suite Topics, Engagement, Google Adwords, LinkedIn, Podcast, Relationship MarketingLeave a comment

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I had the opportunity to travel to the South Carolina Coast for my son’s wedding. However, I dreaded the idea that renting a house or condo was the only way to stay on Edisto Island. I had visions of Florida or Myrtle Beach, where the coast has huge hotels and condos. When it comes to…

Episode 973 – Best Of – Sales & Marketing… It’s a MATH Problem

Accounting, Advertising, Blogging, Branding, Business To Business Marketing, C-Suite Topics, Data Management, Engagement, Google Adwords, Google Analytics, Podcast, Relationship Marketing, UncategorizedLeave a comment

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When I was a kid, I did not have to walk to school uphill, both ways, in the snow! But it was before you could buy calculators and computers in the dollar store. I am trying to remember any algebra, trig, or calculus that I actually use today. Much of it was based on formulas…

Episode 972 – Out with the New and In with the Old – WHY Should You C.A.R.E.?

Awareness, Business To Business Marketing, C-Suite Topics, Data Management, Google Adwords, Podcast, Relationship Marketing, Sales, SEO, Social Selling, Strategy, Thought Leadership, WebsitesLeave a comment

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Growing old means having another day to learn, live, love, and grow. If you choose to continue to learn every day, you acquire wisdom. That wisdom may or may not help you become more successful, but I find that to stay relevant in business, you have to continue to follow trends and learn from experts…

Episode 954 – BACON – Chapter 6: Know – Like – Trust

Awareness, Business To Business Marketing, Education, Google Adwords, Human To Human, Relationship Marketing, Sales, Social Media, Social Networking, Storytelling, Strategy, Thought LeadershipLeave a comment

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The concept of “Know – Like – Trust” has been around for a while. It is commonly attributed to author Bob Burg (Endless Referrals and The Go-Giver). Another person attributed to the concept is sales trainer Michael Goldstein, who talked about buyers needing to experience “confidence, affinity, and empathy” before making purchases. No matter who…

Episode 945 – Sales & Marketing… It’s a MATH Problem

Accounting, Advertising, Blogging, Branding, Business To Business Marketing, C-Suite Topics, Data Management, Engagement, Google Adwords, Google Analytics, Podcast, Relationship Marketing, UncategorizedLeave a comment

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When I was a kid, I did not have to walk to school uphill, both ways, in the snow! But it was before you could buy calculators and computers in the dollar store. I am trying to remember any algebra, trig, or calculus that I actually use today. Much of it was based on formulas…

Episode 929 – What do Your Leads… LEAD to?

C-Suite Topics, Content Marketing, Generating Leads, Google Adwords, Google Analytics, Human To Human, Know Your Audience, Podcast, Relationship Marketing, Sales, Social Media, SuccessLeave a comment

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If you are on LinkedIn, I am sure you have fallen victim to the connect and pitch. Chances are they got your name using Sales Navigator, a tool like ZoomInfo, or by looking at their connections and simply reaching out to their connections. You know how it works. Someone connects with you and says, “I am not trying…

Episode 917 – What Does BACON Have To Do with POOP?

Books, Business To Business Marketing, C-Suite Topics, Conferences, Content Marketing, Economy, Entrepreneurship, Facebook Ads, Generating Leads, Google Adwords, Human To Human, LinkedIn, Podcast, Presentations, Relationship Marketing, Speaking, StrategyLeave a comment

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I was excited and honored to be the keynote speaker at a national conference where the words… CRAP, SH!T, and POOP are in every presenter’s speech and are spoken openly and frequently in almost every conversation had with attendees. It was the 2023 APAWS National Conference in Myrtle Beach South Carolina. APAWS is the Association of Professional Animal…

Episode 827 – The Distraction Attraction

Advertising, C-Suite Topics, Facebook Ads, Google Adwords, Google Analytics, Podcast, Psychology Of Social Media, Sales, SEO, Social Media, Strategy, WebsitesLeave a comment

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I have no idea how old you are, but I am this old… Do you remember TV Magic Cards? Marshall Brodine was a famous magician (and he was the clown Wizzo on the Bozo Circus Show) who lived in Geneva, Illinois (close to where we lived in Aurora). I was enamored with those cards and…