Andrew left a management career at Pepsi-Cola in California to teach finance in Thailand and has not stopped teaching since. In 1993, he found his life calling as a financial analyst, a job for which he was eventually voted #1 in Thailand. In the second half of his 20-year career in investment banking, Andrew was…
Happy spring! Spring is here – Trees are blooming, noses are running and I am jogging. As I run through my neighborhood, there is a park that I can see through the trees, but as the treas begin to bud it’s getting harder to see it every day. As business people, we can often get…
Scott Hodge is the Lead Pastor of The Orchard Community, an eclectic spiritual community of artists, innovators, dreamers and thinkers helping people become who they’ve been created them to be. Scott is also the founder of Society 57, a 7-day a week social space set to open this October in beautiful downtown Aurora, Illinois. Society…
What’s more important to you and your business… Engagement or Education when it comes to posting on Social Media? Well that depends on many factors? What platform are you posting? What are your goals, Who is your audience and where are they hanging out?
Engagement is very measurable and desirable, but it’s not always an indication of action. People engage in different ways. They comment, like or share and that can be very exciting, but may or may not culminate in any sales.
Education is creating longer form posts and often links to deeper educational content (like blogs, podcasts, videos, and more). Educating people takes longer to create and often generates less but more targeted engagement. There is, however, and long term cumulative effect that can lead to measurable sales.
Over the weekend I listened to two audio books. One was “Choose” by Ryan Levesque about a marketing strategy and another was by a LinkedIn Expert focused on sales. They BOTH lived up to expectations. The marketing book gave away great ideas and concepts while the Linkedin book sounded more like a sales pitch for his LinkedIn Leads business.What’s the difference between sales and marketing? Marketing informs and attracts leads and prospects to your company and product or service. Sales, on the other hand, works directly with prospects to reinforce the value of the company’s solution to convert prospects into customers.
Charlie Wedel is the CEO of 5D Creations, a creative design agency focused on website design and development for entrepreneurs and small to medium-sized businesses. With his passion for spirituality and consciousness, he brings a unique approach to website and graphic design that brings in the unique energy blueprint of the business and presents a finished product that every client is proud of and excited to share with the world. In addition to designing and developing, he also teaches people how to design and manage their own WordPress website.
Chris Voss has been a CEO and Serial Entrepreneur for over 31 years, building and managing a multitude of corporations in differing fields of industry. He’s a Forbes Top 50 Social Media Influencer, Top Retweeted influencer by other social media influencers, Consultant, Trainer, Speaker, Photographer, Travel Blogger, Seen on Forbes, CNN, Huff Po, Alltop, etc.
When it comes to marketing, there is no one-size-fits-all, Easy Button strategy that will help you get rich quick. It takes a plan and a process.
In outlining the six main principles in previous podcasts, I laid out the steps that have worked for dozens of my coaching clients. The difference between activity and success is having a well thought out and executed system,
It Takes A Plan – Lay Out The Steps and Follow Them
It Takes Time – 3 Months
It Takes Commitment – Content is King, Consistency is Queen!
It Takes Flexibility – Watch The Signs
It Takes Help – Work To Your Strengths – Hire To Your Weaknesses
In this episode, I will wrap-up this series on The Perfect Marketing Strategy For Your Business. We will explore what the above 5 final steps mean and how they are critical to your success.
One final thought: “Invest In Yourself… to the point that it makes someone else want to invest in you!”
What is the difference between getting water from a faucet or a well?
A faucet is easier, but you have to pay for what is being delivered. Also, you don’t own it. If you forget to pay your bill or if they feel you are not worthy, they can turn the water off at any time. You may own the faucet, but you don’t control the water.
A well is something that takes more effort to build, but you own the land, the well, and the water. When it’s done right, it will continue to provide a resource for years without constantly having to pay for it.
When it comes to your marketing, you can either pay for traffic and visitors to your website… or earn it.
In this episode, we will discuss how you make more money in the long run by creating marketing assets versus paying for advertising.
Episode 313 – From Crashing Zero To Coaching Hero – Building Your Kickass Life with Christopher Rausch
Christopher is the creator of “The KICKASS Guide to Life™,” the complete guide to living your best personal and professional KICKASS™ life! I help people overcome their self-created crap without the self-help fluffy bullsh!t! When he was young, Christopher’s life was anything but KICKASS™. He grew up in the inner city of Los Angeles, California. With his father nowhere…