Episode 474 – What Is More Fascinating On Social Media? Engagement Or Education?

What’s more important to you and your business… Engagement or Education when it comes to posting on Social Media? Well that depends on many factors? What platform are you posting? What are your goals, Who is your audience and where are they hanging out?

Engagement is very measurable and desirable, but it’s not always an indication of action. People engage in different ways. They comment, like or share and that can be very exciting, but may or may not culminate in any sales.

Education is creating longer form posts and often links to deeper educational content (like blogs, podcasts, videos, and more). Educating people takes longer to create and often generates less but more targeted engagement. There is, however, and long term cumulative effect that can lead to measurable sales.

Episode 464 – Why A Marketing Mind Is Better Than A Sales Script?

Over the weekend I listened to two audio books. One was “Choose” by Ryan Levesque about a marketing strategy and another was by a LinkedIn Expert focused on sales. They BOTH lived up to expectations. The marketing book gave away great ideas and concepts while the Linkedin book sounded more like a sales pitch for his LinkedIn Leads business.What’s the difference between sales and marketing? Marketing informs and attracts leads and prospects to your company and product or service. Sales, on the other hand, works directly with prospects to reinforce the value of the company’s solution to convert prospects into customers.

Episode 461 – Building Community With An Online Summit with Charlie Wedel

Charlie Wedel is the CEO of 5D Creations, a creative design agency focused on website design and development for entrepreneurs and small to medium-sized businesses. With his passion for spirituality and consciousness, he brings a unique approach to website and graphic design that brings in the unique energy blueprint of the business and presents a finished product that every client is proud of and excited to share with the world. In addition to designing and developing, he also teaches people how to design and manage their own WordPress website.

Episode 409 – Lay Off The Rah-Rah Or BSOS & Get Back To Business Basics with Chris Voss

Chris Voss has been a CEO and Serial Entrepreneur for over 31 years, building and managing a multitude of corporations in differing fields of industry. He’s a Forbes Top 50 Social Media Influencer, Top Retweeted influencer by other social media influencers, Consultant, Trainer, Speaker, Photographer, Travel Blogger, Seen on Forbes, CNN, Huff Po, Alltop, etc.

Episode 378 – What Is The Perfect Marketing Strategy For Your Business? Wrapping It Up

When it comes to marketing, there is no one-size-fits-all, Easy Button strategy that will help you get rich quick. It takes a plan and a process.

In outlining the six main principles in previous podcasts, I laid out the steps that have worked for dozens of my coaching clients. The difference between activity and success is having a well thought out and executed system,

It Takes A Plan – Lay Out The Steps and Follow Them
It Takes Time – 3 Months
It Takes Commitment – Content is King, Consistency is Queen!
It Takes Flexibility – Watch The Signs
It Takes Help – Work To Your Strengths – Hire To Your Weaknesses
In this episode, I will wrap-up this series on The Perfect Marketing Strategy For Your Business. We will explore what the above 5 final steps mean and how they are critical to your success.

One final thought: “Invest In Yourself… to the point that it makes someone else want to invest in you!”

Episode 358 – This Is Why Digging A Well Will Make You More Money Than Buying A Faucet?

What is the difference between getting water from a faucet or a well?

A faucet is easier, but you have to pay for what is being delivered. Also, you don’t own it. If you forget to pay your bill or if they feel you are not worthy, they can turn the water off at any time. You may own the faucet, but you don’t control the water.

A well is something that takes more effort to build, but you own the land, the well, and the water. When it’s done right, it will continue to provide a resource for years without constantly having to pay for it.

When it comes to your marketing, you can either pay for traffic and visitors to your website… or earn it.

In this episode, we will discuss how you make more money in the long run by creating marketing assets versus paying for advertising.

Episode 313 – From Crashing Zero To Coaching Hero – Building Your Kickass Life with Christopher Rausch

Christopher is the creator of “The KICKASS Guide to Life™,” the complete guide to living your best personal and professional KICKASS™ life! I help people overcome their self-created crap without the self-help fluffy bullsh!t! When he was young, Christopher’s life was anything but KICKASS™. He grew up in the inner city of Los Angeles, California. With his father nowhere…

Episode 304 – Are You Growing Your Business From What You Are Learning?

Do you have books on a shelf that you have purchased and not read? Do you have any training programs on your hard drive, that you have never completed or never even opened? If so you are not alone. People buy a lot of things with good intentions, but from my experience, only 20% of…

Episode 301 – How to Quickly Implement Your Million Dollar Idea with Iman Aghay

Iman Aghay is a serial entrepreneur, best-selling author, and international speaker. He founded Success Road Academy in 2010 which is one of the largest Information Marketing Training Centers in the world. He harnesses the power of the Internet and combines it with effective in-person marketing to help business owners grow their companies, and professionals position…

Episode 300 – What I Have Learned Over The Last 3 Years And 300 Podcasts

Welcome to episode 300 of The Bacon Podcast. A lot has changed since November 1st, 2014 (the date of the 1st episode). Facebook, LinkedIn, Twitter and other social media have all changed extensively. The landscape of the internet has morphed quickly into a more complex ecosystem that has to be constantly learned and reimplemented in new ways.…