Episode 622 – Why It’s Important To Make A Case With A Case Study?

Although it started out as a graphic, what I found myself doing was making a case for Case Studies. Case Studies are often conflated with White Papers. A white paper talks about the implementation of a solution, while a case study provides actual examples of how a solution fixes a problem. A Case Study is…

Episode 620 – What Business & Life Lessons Can You Take Away From 2020?

Who could have predicted what 2020 would be a tumultuous year? Every year has a degree of ebbs and flows, but this year was unique. What did you learn from the challenges that were presented? How can you take what you learned and apply it looking forward to 2021? There are three key lessons I…

Episode 618 – How To Get Your Content To Win The Election On Social Media

Did you know that people are voting for your social media posts? People vote on your posts with likes, comments, and shares, but social media platforms have a form of voter suppression with their algorithms. The more that people engage with your content, the more the algorithms reward you. There are some key things that…

Episode 616 – How Staring At Clouds Can Improve Your Marketing Results?

The fall in Chicago is what I call 50 Shades of Gray… because it’s cloudy and drab almost every day. I miss the sunshine and the puffy white clouds already! But I want to talk about a different kind of cloud that can help you improve your marketing results… wordclouds. There are two websites a…

Episode 614 – In Order To Change Minds, You Have To Overcome Heard Immunity

WARNING: This is part story, part lesson, part RANT! It’s bad enough that we have to put up with robocalls, political ads, and polls, and just random hang-ups, but when a real salesperson calls and just won’t take no for an answer, it’s hard not to be angry and rude. I understand that people have…

Episode 612 – How To Help Marketing Build A Bridge To Better Sales?

Training our new dog Layla (who is 11 months) is a challenge. Luckily, she responds to food, or better yet – Treats! We have multiple treats for different training activities. We have one for when she goes on her walks, one for when she goes potty outside, and one type when she gets to get…

Episode 610 – How To Make Virtual One-On-Ones More Proactive & Productive

If we took a way-back machine to December 2019, you probably never would have guessed that you would be networking almost 100% online? Zoom has been a savior and a bain for many, but here we are living in a virtual networking world. One-on-ones are one of the best ways to grow your business, but…

Episode 608 – Finding The Influencers to Make Your Content Go Viral

In his book, “The Tipping Point”, Malcolm Gladwell discusses how viruses spread. We are not only talking about the medical kind, but the ones that influence people and culture. Viruses usually start small and grow slowly, but there becomes a tipping point where it srats to gain momentum to the point where it’s hard to…

Episode 606 – The 4 People You Should Positively Be Marketing To

Networking has changed and so have our businesses. If you are like me, we spend a lot of time on Zoom. I am here to tell you Zoom Fatigue is REAL! Meeting online increases our cognitive load because several of its features take up a lot of conscious capacity… and add caring for a puppy…

Episode 604 – Pull The Common Thread That Holds Us All Together

Our last dog (Buddy Guy) never really would destroy his toys. Our new dog Layla is a completely different animal. She believes her purpose in live to find and spit the stuffing out of every toy you give her. She works the toy to find the string she can pull that will unlock the treasure…