Episode 972 – Out with the New and In with the Old – WHY Should You C.A.R.E.?

Awareness, Business To Business Marketing, C-Suite Topics, Data Management, Google Adwords, Podcast, Relationship Marketing, Sales, SEO, Social Selling, Strategy, Thought Leadership, WebsitesLeave a comment

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Growing old means having another day to learn, live, love, and grow. If you choose to continue to learn every day, you acquire wisdom. That wisdom may or may not help you become more successful, but I find that to stay relevant in business, you have to continue to follow trends and learn from experts…

Episode 965 – BACON – Chapter 17- So Much Peopling

Awareness, Business To Business Marketing, C-Suite Topics, Conferences, Engagement, LinkedIn, Networking, Podcast, Relationship Marketing, Sales, Social Media, Storytelling, StrategyLeave a comment

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I was just in Chicago at the American Marketing Association’s Leadership Conference, where 400 people from around North America, representing 50+ chapters, came to learn and grow with and from each other. Conferences are great for networking, learning, and getting out of the routine work rut, but they are also very peoply. Sometimes, too peoply.…

Episode 964 – BACON – Chapter 16- The “Known Knowns”, “Known Unknowns”, and “Unknown Unknowns” of Marketing

Awareness, Business To Business Marketing, C-Suite Topics, Content Marketing, LinkedIn, Relationship Marketing, Sales, Social Media, Strategy, Systems, Thought LeadershipLeave a comment

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Growing up in New York, Yogi Bera was one of my favorite characters. He was a good player but even more of a philosopher (well, sort of). Some of his most famous “Deep Yogi Thoughts” include: “It ain’t over ’til it’s over.” “When you come to a fork in the road, take it.” “It’s like…

Episode 963 – BACON – Chapter 15: Unicorns are REAL… Business Leads are NOT

Awareness, Business To Business Marketing, Content Marketing, LinkedIn, Relationship Marketing, Sales, Social Media, Strategy, Thought LeadershipLeave a comment

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When you think of unicorns, I am sure the first thing that comes to mind is a mythical and colorful horse with a single horn. Although there are no living, breathing unicorns that I have ever seen, I know unicorns are REAL! Real unicorns in business refer to an elite privately funded startup that has…

Episode 962 – BACON – Chapter 14: Embrace the Inbox (You’ve Got Mail)

Awareness, Business To Business Marketing, Content Marketing, LinkedIn, Relationship Marketing, Sales, Social Media, Strategy, Thought LeadershipLeave a comment

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One of the most recognized sounds computer lovers remember is the dial-up connection and AOL’s announcement that says, “You’ve Got Mail!” It was like a sugar high whenever you heard that sound. Nowadays, most of us feel like we have the stabbing pain of a cavity when we hear our Outlook or Gmail inbox notification…

Episode 961 – BACON – Chapter 13: 5 Myths & 5 Remedies to Cure Internet Marketing Fatigue

Awareness, Business To Business Marketing, Content Marketing, LinkedIn, Relationship Marketing, Sales, Social Media, Strategy, Thought LeadershipLeave a comment

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Let’s face it. We are living in a world that is overwhelmed with information. 380 new websites are created every minute, and over 500,000 new websites are added every day 7 million blog posts are published across the internet daily 300 BILLION emails are sent per day (85% spam) 720,000 hours of video is uploaded…

Episode 960 – BACON – Chapter 12: Connected Content

Awareness, Business To Business Marketing, Content Marketing, LinkedIn, Relationship Marketing, Sales, Social Media, Strategy, Thought LeadershipLeave a comment

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Mulch is made by shredding trees. Finer shredding improves the soil over time. As organic mulches decompose, they can add nutrients and organic matter to the soil, enhancing its quality. Mulch is not only decorative but also functional. It helps plants by regulating soil temperature, retaining water, and preventing weeds and erosion—all from recycled trees. I…

Episode 959 – BACON – Chapter 11: Persuasion Versus Thought Leadership

Awareness, Business To Business Marketing, Content Marketing, LinkedIn, Relationship Marketing, Sales, Social Media, Strategy, Thought LeadershipLeave a comment

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You may not think about it, but we are surrounded by messages and ads all day long. In today’s digital age, the average person encounters between 6,000 and 10,000 ads daily. We are bombarded with billboards, snail mail, radio, and TV, not to mention all the social media content, spam emails, and robocalls. All of…

Episode 958 – BACON – Chapter 10: The Connection Conundrum!

Awareness, Business To Business Marketing, Human To Human, LinkedIn, Relationship Marketing, Sales, Social Media, Strategy, Thought LeadershipLeave a comment

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If you have been involved in online marketing in any way over the last 10+ years, you have been fed a steady diet of more. More followers equals more sales. More hits to your website equals more sales. More social media engagement leads to more sales. Almost nobody would argue that more sales are bad,…

Episode 957 – BACON – Chapter 9 – Trust Me…

Accountability, Awareness, Business To Business Marketing, Facebook, Human To Human, LinkedIn, Relationship Marketing, Sales, Social Media, Storytelling, Strategy, Thought LeadershipLeave a comment

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Trust has to be planted and grown. It is a seed planted through a personal relationship. It needs to grow roots and be nurtured through light and water to produce fruit. Trust must be watered by honesty, warmed and fed through the light of integrity, and rooted in consistency. Strong roots and branches provide shade…