Episode 646 – Using Your Inner Crystal Ball With Your Marketing Strategy

Business To Business Marketing, C-Suite Topics, Change Management, Entrepreneurship, Know Your Audience, Podcast, Strategy, Success, Systems, Value Proposition2 Comments

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Black Magic Ball with answer Outlook not so good There is a big difference between a marketing plan and a marketing strategy. A Crystal Ball, the Magic 8-Ball, and Zoltar are all fun, but in the end, it’s entertainment and not sound business. A marketing strategy refers to a business’s overall game plan. Business strategists…