Episode 577 – Understanding Thought Leadership And Influence Personas with Jim Barry

Dr. Jim Barry is the author of Social Content Marketing for Entrepreneurs, a textbook used in the instruction of MBA courses. He has served as Professor of Marketing at NSU since August, 2004 where he teaches courses in social media marketing, consumer behavior, and integrated marketing communication. He won the 2019 President’s Distinguished Faculty Award…

Episode 576 – Thought Leadership? You Need To Have Purpose, Passion, And A Plan

When people say that they want to be found on social media, that can mean many things. You can be fun, entertaining, controversial, or just a standard user and observer. To make social media REALLY work for your business you have to be able to position yourself as a Thought Leader or someone whose views…

Episode 546 – Toilet Paper Math… Why Some Online Marketing Does Not Always Square Up?

I saw this video online where a math (multiplication) was done the traditional way (how I learned) and the NEW way (putting numbers in a table and working it in phases). The old way took 20 seconds where the new way took over 3 minutes? New math is everywhere, especially at the grocery store in…

Episode 526 – Foresight is 2020 – What You Need To Do NOW To Get Your Website Ready

It is the middle ground between light and shadow, between science and superstition, and it lies between the pit of man’s fears and the summit of his knowledge. This is the dimension of imagination. It is an area which we call the Twilight Zone. At this time at the end of the year, it’s kind of…

Episode 510 – Stop Selling Your Time… When People Pay For Results?

We live a society that equates time with money. Time is a resource that can be sold, but that make it a commodity. It can be negotiated and people can always buy your time from somebody for less (even if what you do may or may not have more value). What would or could happen…