Episode 784 – The Purpose Driven Economy with Mark S.A. Smith

Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed. He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best…

Episode 782 – Why “FREE” Is A Four Letter Word That’s Bad For B2b Businesses? with Mark S.A. Smith

Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed. He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best…

Episode 780 – Best Of – Understanding Thought Leadership And Influence Personas with Jim Barry

Dr. Jim Barry is the author of Social Content Marketing for Entrepreneurs, a textbook used in the instruction of MBA courses. He has served as Professor of Marketing at NSU since August, 2004 where he teaches courses in social media marketing, consumer behavior, and integrated marketing communication. He won the 2019 President’s Distinguished Faculty Award…

Episode 767 – Networking Is All About Give And Take But Success Takes Giving

It’s been a long journey to get ready to sell a house and buy another. I have been in the Chicagoland area for almost 50 years. Over that period I have moved at least a dozen times. But, you never really move far for your network. You know what grocery stores have what. You know…

Episode 765 – Are Your Signing Up Your Customers To The Right Channel?

I don’t know if you have access to Apple TV+, but if you have not watched the movie “Coda”, I can highly recommend it. Coda is a movie about a deaf family in the fishing town of Glouster Massachusetts. The youngest is a girl who can hear and finds her passion is singing, while she…

Episode 762 – How To Scale Your Business Through An Ecosystem with Steven Hoffman

Steve Hoffman (Captain Hoff) is the Chairman & CEO of Founders Space, a global innovation hub for entrepreneurs, corporations, and investors, with over 50 partners in 22 countries. Hoffman is also a venture investor, founder of three venture-backed and two bootstrapped startups, and author of several award-winning books. These include “Make Elephants Fly” (Hachette), “Surviving…

Episode 761 – Avoid The Superman Syndrome – You Need The Justice League

In business, people are often looking for that one guy or company with superpowers to solve their critical issues. They are looking for Superman (or Superwoman) when what they really need is the Justice League. The Justice League is brought together to solve big problems and combines the superpowers of multiple men and women to…

Episode 759 – How To Land The Right Client (Hint: It’s About Connections)

I don’t know about you, but the past two years have been a challenge for everyone, and we are no different. It’s not only made working from home more acceptable but an embraced lifestyle. People are transitioning from living to work to working to live. Now, I know this is a business blog so I…

Episode 695 – How Can The Right Business Tools Help You Solve Business Problems Better?

It’s enticing to find a Swiss Army Knife or suite of tools to manage our business and sales. Often we want to find an integration of a CRM, Email Marketing, Social Media, Project Manager, and more! I have taken a different approach. I have found the right single tool for my needs and find a…

Episode 693 – Leveraging LinkedIn To Grow Your B2b Business Through Social Networking

Many people think of LinkedIn as just another social media platform. I prefer to treat it as a Relationship Marketing tool that has one goal – let my perfect customers understand why I am here and how I can help them solve their problems. I teach a LinkedIn Course called TRIBE. It is based on…