Episode 1000 – You’ve Got To Know When…

Authenticity, C-Suite Topics, Change Management, Customer Relationship Manager, Engagement, Human To Human, Managing Change, Mindset, Organic Marketing, Podcast, Questions, Relationship Marketing, Sales, Social Media, Strategy, Systems, TechnologyLeave a comment

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I have always been driven by three principles in life and business. Although I have not always been 100% successful in adhering to them, I have noticed that I am 1000 times happier and more successful when I do.   First, life is about motion, emotion, promotion, commotion, and finally, ethical motivation! “When you stop learning,…

Episode 999 – What’s the Deal with 2025?

Authenticity, C-Suite Topics, Change Management, Customer Relationship Manager, Engagement, Human To Human, Managing Change, Mindset, Organic Marketing, Podcast, Questions, Relationship Marketing, Sales, Social Media, Strategy, Systems, TechnologyLeave a comment

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This time of year, the two weeks around Christmas and New Year’s, always seem like a blur. It’s hard to remember what day today is, especially when both holidays fall in the middle of a week. Business generally grinds to a halt with people and companies taking vacations. TV is filled with retrospectives of the…

Episode 998 – The Mysteries of LinkedIn?

Authenticity, C-Suite Topics, Change Management, Customer Relationship Manager, Engagement, Human To Human, Managing Change, Mindset, Organic Marketing, Podcast, Questions, Relationship Marketing, Sales, Social Media, Strategy, Systems, TechnologyLeave a comment

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One of the world’s great mysteries is the Bermuda Triangle. When it comes to any social media platform, people, features, and more are like the Bermuda Triangle. One second, they are there, and the next, they are gone. If you feel like your content is being swallowed up by LinkedIn’s Bermuda Triangle (algorithms), I am…

Episode 997 – The Original Inbox

Authenticity, C-Suite Topics, Change Management, Customer Relationship Manager, Engagement, Human To Human, Managing Change, Mindset, Organic Marketing, Podcast, Questions, Relationship Marketing, Sales, Social Media, Strategy, Systems, TechnologyLeave a comment

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We have officially transitioned from the information economy to the attention economy. The Information Economy has significantly transformed B2B business, driving a shift towards data-driven decision-making and digital transactions. In this paradigm, companies leverage information and communication technologies (ICT) to streamline business. The Attention Economy has profoundly impacted B2B business, transforming companies’ engagement with clients…

Episode 996 – Reach Out… Reach Out and Touch Someone

Authenticity, C-Suite Topics, Change Management, Customer Relationship Manager, Engagement, Human To Human, Managing Change, Mindset, Organic Marketing, Podcast, Questions, Relationship Marketing, Sales, Social Media, Strategy, Systems, TechnologyLeave a comment

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In 1979, AT&T employed a marketing campaign aimed to soften AT&T’s image and promote long-distance calling as an essential part of everyday American life. It focused on “selling emotion” by emphasizing the human desire to connect with others. Phone numbers were designated to a person, an address, and even a desk when PBX systems were…

Episode 964 – BACON – Chapter 16- The “Known Knowns”, “Known Unknowns”, and “Unknown Unknowns” of Marketing

Awareness, Business To Business Marketing, C-Suite Topics, Content Marketing, LinkedIn, Relationship Marketing, Sales, Social Media, Strategy, Systems, Thought LeadershipLeave a comment

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Growing up in New York, Yogi Bera was one of my favorite characters. He was a good player but even more of a philosopher (well, sort of). Some of his most famous “Deep Yogi Thoughts” include: “It ain’t over ’til it’s over.” “When you come to a fork in the road, take it.” “It’s like…

Episode 949 – BACON – Chapter 1: Relationship Marketing

Content Marketing, Customer Service, Engagement, Human To Human, Internet Marketing, Marketing Automation, Networking, Relationship Marketing, Social Media, Social Networking, Storytelling, Strategy, Success, Systems, Thought Leadership, Trust, WebsitesLeave a comment

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I’ve spent more than forty-five years in business. During that time, business has experienced many changes, innovations, breakthroughs, revolutions, and upheavals. I’ve had the chance to see the birth and evolution of the personal computer, and I worked at the company that pioneered the cell phone. Then I watched the “brick” phone transform into a…

Episode 939 – Winning Lessons from 2023

Accountability, Artificial Intelligence, Business To Business Marketing, C-Suite Topics, Client Expectations, Emotional Intelligence, Engagement, Entrepreneurship, Human To Human, Know Your Audience, Podcast, Relationship Marketing, Storytelling, Strategy, Success, Systems, Thought Leadership, Value PropositionLeave a comment

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To some of you, 2023 was a cakewalk compared to 2021 and 2022. To others, this was the most challenging year ever. Either way, I agree with you! Whether it was good or bad, you probably grew personally, fiscally, and/or physically. Every day, running a business is a challenge. Yet, throughout the year, situations, circumstances,…

Episode 923 – Looking Into the Future… By LISTENING the Past

C-Suite Topics, Content Marketing, Engagement, Generating Leads, Podcast, Relationship Marketing, Social Media, Strategy, Systems, WebsitesLeave a comment

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We recently watched a documentary about the Webb Space Telescope. If you are unfamiliar, the Hubble Space Telescope increased the range we could see into space versus land-based observatories. It has circled the earth at 360 miles up since 1990. The Webb Space Telescope was conceived in 1996 and launched on December 25, 2021. It…

Episode 919 – Who is More Useful to Your Business? A CMO or a CRO?

Branding, C-Suite Topics, Content Marketing, Data Management, Email Marketing, Entrepreneurship, Generating Leads, Human Capital, Podcast, Relationship Marketing, Social Media, Strategy, Success, SystemsLeave a comment

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I think I can safely say that you don’t go into business to lose money… unless you intentionally do so for a tax write-off. Yet making money is not as easy as it’s often characterized. It takes a great idea mixed with execution. It takes hard work mixed with luck. And, it takes money mixed…