Episode 622 – Why It’s Important To Make A Case With A Case Study?

Although it started out as a graphic, what I found myself doing was making a case for Case Studies. Case Studies are often conflated with White Papers. A white paper talks about the implementation of a solution, while a case study provides actual examples of how a solution fixes a problem. A Case Study is…

Episode 594 – Procrastination vs. Perfectionism and How-To Git ‘Er Done

Writing a book is a challenge. It was five months ago to the day that I started the process, and it IS a process. To do it right, it takes a team of designers, editors, proofreaders, and friends. It’s easy to procrastinate and watch your time get consumed by perfectionism. Each of those ebbs and…

Episode 586 – How To Serve Up Great Content With Marketing Systems

QUESTION? Is your marketing more like a vending machine or a restaurant? A vending machine is simple. People put money in and get something (generally overpriced) out. Restaurants are more complex. People will research them, make reservations, and they are not just buying food… they are buying an experience. We rarely are aware of all…