Episode 956 – BACON – Chapter 8 – Like Me… Like You!

Accountability, Awareness, Business To Business Marketing, Facebook, Human To Human, LinkedIn, Relationship Marketing, Sales, Social Media, Storytelling, Strategy, Thought LeadershipLeave a comment

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Going from Know to Trust requires a stepping stone, and that’s called a Like. You can try to jump over that stone, but it leads to a transactional two-step. You may make a sale, but it will not build a relationship. Relationships are key in the B2b world because businesses need to be reminded that you…