Episode 781 – Why “FREE” Is A Four Letter Word That’s Bad For B2b Businesses?

Accountability, Business To Business Marketing, Buyer's Journey, C-Suite Topics, Emotional Intelligence, Engagement, Know Your Audience, Mindset, Podcast, Relationship Marketing, Social Media, SystemsLeave a comment

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Most of us have fallen victim to the allure of FREE stuff.  I had a freezer full of big bags and boxes of frozen food from going to Sam’s Club and being a victim of the FREE sample person standing in the aisle. When you offer something FREE, you generally appeal to a person’s consumer…