Episode 548 – Embrace Disruption By Changing The Way You Think About Change!

Change happens. Change is inevitable. Change is a process. It’s a lot of things, but often never easy. Especially when it involves multiple people, with multiple objectives, and multiple points of view. When you are working with a diverse group of people that you are trying to convince to change things, you have to see…

Episode 536 – Questions? Why Good Answers Lead To Better Questions?

I get quite a few (at least one per day) direct messages on LinkedIn or Facebook. They range for what’s the meaning of life (just kidding) to very detailed business questions that generally can easily be answered in a text. I never want to be rude or dismissive, and I do my best to answer……

Episode 531 – Foresight 2020 – Maximizing Your Mindset To Improve Your Outcomes with Marla Tabaka

Marla Tabaka is an internationally known small business strategist, national radio show host, and leading Inc.com author. Her integrative approach to coaching combines mindset management and strategic planning, resulting in multi-million dollar businesses for many of her small business clients. After a career of 22-years as an Emmy Award-winning producer at NBC Television,  Tabaka worked as a creative consultant…

Episode 519 – Understanding Your Mind Type with Ridgely Goldsborough

Author and International Speaker, Ridgely Goldsborough, believes in solving problems and taking complex and challenging topics and making sense out of them. He started his first business at 16 and since graduating from Law School in 1987 has founded 43 companies. Ridgely is the founder of Mind Types, a cutting program based on limbic messaging…

Episode 514 – How Ordinary People Help With Your Zone Of Genius?

There is a lot you can learn from history. In two different movies I’ve recently watched (“The Darkest Hour” and “Dunkirk”). I saw the depths of the human condition and formed a clearer understanding and perspective of the people from Great Britain and their struggles at the early stages of World War II. These were…

Episode 504 – Content Marketing And Making The Customer The Hero Of You Story

Have you ever been to a website or email and said to yourself, “Man… they really like themselves”? Companies and brands are so busy trying to convince you that they are the best option for you, they just “We-We” all over themselves. You have to put your customer’s feeling and needs ahead of your when…

Episode 501 – The Emergence Of Tribalism In Social Media with Brian Kinghorn

Brian E. Kinghorn, Ph.D. is an assistant professor of Curriculum, Instruction, and Foundations at Marshall University. He earned his doctorate in educational psychology and educational technology at Michigan State University. Dr. Kinghorn teaches courses in Educational Psychology, Human Development, Elementary Science, and the Psychology of Social Media. His writing and research interests include learning from…

Episode 497 – Creating A Healthy Relationship With Failure with Miha Matlievski

One business coach has forged his approach to helping entrepreneurs and business executives by using a monumental personal failure and eventual redemption to help get others where they need to go to find their personal success and fulfillment. At just 18 years old, Miha Matlievski, a Slovenian high school dropout, dreamed of becoming a successful…

Episode 488 – How To Use A Magic Mirror To Talk To And With Your Perfect Customers?

When I was a kid… I remember getting excited every day for a program on TV. You may (or may not be ) old enough to remember a kids TV show called “Romper Room”. In this show, they taught life lessons and today I want to share how that has affected my ideas around content marketing today.

At the end of the show, the host (Miss Mary, or Nancy, or so on), would pull out her “Magic Mirror” a hand mirror with the mirror removed so you could see her face through the TV camera. She would say… “I can see Cathy and Jesse and Julie and Jimmy and Kelly and Billie and Bobby and Jenny and Mark” and so on. I would watch every day hoping she would say “I see Brian!”

Our customers are looking for their questions to be answered and have their name called out, and you can do this through five easy steps…

Episode 483 – The Seven Deadly Sins Or Viral Virtues with Mark S. A. Smith

Why do this? Run a Sustainable, scalable, profitable, and salable business.

Pope Gregory listed the seven deadly sins in 590 AD. https://en.wikipedia.org/wiki/Seven_virtues
For every sin there is an associated virtue.
The virtues protect one against temptation.

Sin = (Greek and Latin) failure, error, to miss the mark
Virtue = (Latin) Valor, Being your very best