Business To Business Marketing Archives - Page 2 of 17

Episode 968 – Data is a Gift… Share The Love!

Artificial Intelligence, Business To Business Marketing, C-Suite Topics, Emotional Intelligence, Engagement, Podcast, Relationship Marketing, Sales, Social Media, Storytelling, StrategyBy Brian Basilico May 29, 2024 Leave a comment

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Do you remember life before Beepers, CB Radios, and Fax Machines? All three gained momentum and popularity in the ’70s and ’80s and peaked in the ’90s. However, all three fell victim to mobile phones. Beepers became text messaging, faxes became email, and CB radios became Nextel phones and then standard mobile phones. Artificial Intelligence…

Episode 967 – Organic Marketing – How Artificial Intelligence Can Sweeten Relationships

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As Artificial Intelligence begins to overtake the marketing world, I think it’s a good idea to get nostalgic about marketing and see how we can infuse it with a modern-day perspective. When you get down to the core of marketing, it’s about people. Marketing is creating, communicating, delivering, and exchanging offerings that have value for…

Episode 966 – Artificial Intelligence Decisions… Data Determines the Destination

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In sports (and in business), two factors affect success. The physical and the mental are two parts of the whole, yet one is easier to evaluate to predict success… especially in football. In business, we tend to focus more on the mental than the physical of the people we work with. This is why artificial…

Episode 965 – BACON – Chapter 17- So Much Peopling

Awareness, Business To Business Marketing, C-Suite Topics, Conferences, Engagement, LinkedIn, Networking, Podcast, Relationship Marketing, Sales, Social Media, Storytelling, StrategyBy Brian Basilico May 9, 2024 Leave a comment

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I was just in Chicago at the American Marketing Association’s Leadership Conference, where 400 people from around North America, representing 50+ chapters, came to learn and grow with and from each other. Conferences are great for networking, learning, and getting out of the routine work rut, but they are also very peoply. Sometimes, too peoply.…

Episode 964 – BACON – Chapter 16- The “Known Knowns”, “Known Unknowns”, and “Unknown Unknowns” of Marketing

Awareness, Business To Business Marketing, C-Suite Topics, Content Marketing, LinkedIn, Relationship Marketing, Sales, Social Media, Strategy, Systems, Thought LeadershipBy Brian Basilico May 1, 2024 Leave a comment

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Growing up in New York, Yogi Bera was one of my favorite characters. He was a good player but even more of a philosopher (well, sort of). Some of his most famous “Deep Yogi Thoughts” include: “It ain’t over ’til it’s over.” “When you come to a fork in the road, take it.” “It’s like…

Episode 963 – BACON – Chapter 15: Unicorns are REAL… Business Leads are NOT

Awareness, Business To Business Marketing, Content Marketing, LinkedIn, Relationship Marketing, Sales, Social Media, Strategy, Thought LeadershipBy Brian Basilico April 24, 2024 Leave a comment

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When you think of unicorns, I am sure the first thing that comes to mind is a mythical and colorful horse with a single horn. Although there are no living, breathing unicorns that I have ever seen, I know unicorns are REAL! Real unicorns in business refer to an elite privately funded startup that has…

Episode 962 – BACON – Chapter 14: Embrace the Inbox (You’ve Got Mail)

Awareness, Business To Business Marketing, Content Marketing, LinkedIn, Relationship Marketing, Sales, Social Media, Strategy, Thought LeadershipBy Brian Basilico April 17, 2024 Leave a comment

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One of the most recognized sounds computer lovers remember is the dial-up connection and AOL’s announcement that says, “You’ve Got Mail!” It was like a sugar high whenever you heard that sound. Nowadays, most of us feel like we have the stabbing pain of a cavity when we hear our Outlook or Gmail inbox notification…

Episode 961 – BACON – Chapter 13: 5 Myths & 5 Remedies to Cure Internet Marketing Fatigue

Awareness, Business To Business Marketing, Content Marketing, LinkedIn, Relationship Marketing, Sales, Social Media, Strategy, Thought LeadershipBy Brian Basilico April 10, 2024 Leave a comment

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Let’s face it. We are living in a world that is overwhelmed with information. 380 new websites are created every minute, and over 500,000 new websites are added every day 7 million blog posts are published across the internet daily 300 BILLION emails are sent per day (85% spam) 720,000 hours of video is uploaded…

Episode 960 – BACON – Chapter 12: Connected Content

Awareness, Business To Business Marketing, Content Marketing, LinkedIn, Relationship Marketing, Sales, Social Media, Strategy, Thought LeadershipBy Brian Basilico April 3, 2024 Leave a comment

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Mulch is made by shredding trees. Finer shredding improves the soil over time. As organic mulches decompose, they can add nutrients and organic matter to the soil, enhancing its quality. Mulch is not only decorative but also functional. It helps plants by regulating soil temperature, retaining water, and preventing weeds and erosion—all from recycled trees. I…

Episode 959 – BACON – Chapter 11: Persuasion Versus Thought Leadership

Awareness, Business To Business Marketing, Content Marketing, LinkedIn, Relationship Marketing, Sales, Social Media, Strategy, Thought LeadershipBy Brian Basilico March 27, 2024 Leave a comment

Podcast: Play in new window | Download (Duration: 11:59 — 13.7MB) | Embed

You may not think about it, but we are surrounded by messages and ads all day long. In today’s digital age, the average person encounters between 6,000 and 10,000 ads daily. We are bombarded with billboards, snail mail, radio, and TV, not to mention all the social media content, spam emails, and robocalls. All of…

Category Archives: Business To Business Marketing