Networking Archives | The Bacon Podcast

Episode 472 – The Anatomy of the Perfect Social Media Post

Content Marketing, Creating Graphics, Facebook, Hashtags, Instagram, LinkedIn, Networking, Pinterest, Podcast, Social Media, TwitterBy Brian Basilico June 3, 2019 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB)

Would you take a flight knowing that it was ONLY running on autopilot? Why would you try to do that with your social media posts? Ever platform has a different audience, but more importantly, a different ecosystem for posts. They vary in picture size, text amounts, hashtags or no hashtags, and more!

I use Canva.com (both the free and paid for versions) to create stunning (scroll stopping) graphics. The paid for version lets you resize and reuse your designs.
Graphics are the key to getting attention, but often the meat (BACON) of the message is in the text. Limits range from 280-2000 characters (not words). How you format and use that limited messaging resource is paramount to the effectiveness of your messaging!

In this episode, I will discuss how to maximize Facebook, LinkedIn, Twitter, Pinterest (and touch on Instagram). I wall also give you three DO & DON’T tips to help you get the most out of your social media posts!

If you want people to fly your content airline… Let them know that you are piloting the plane!

Episode 461 – Building Community With An Online Summit with Charlie Wedel

Business Trends, Conferences, Education, Expert Interview, Generational Influence, Internet Marketing, Making Money Online, Networking, PodcastBy Brian Basilico April 23, 2019 Leave a comment

Podcast: Play in new window | Download (Duration: 18:00 — 24.9MB)

Charlie Wedel is the CEO of 5D Creations, a creative design agency focused on website design and development for entrepreneurs and small to medium-sized businesses. With his passion for spirituality and consciousness, he brings a unique approach to website and graphic design that brings in the unique energy blueprint of the business and presents a finished product that every client is proud of and excited to share with the world. In addition to designing and developing, he also teaches people how to design and manage their own WordPress website.

Episode 439 – How To Use LinkedIn To Look Sweet In The C-Suite with Deb Krier

Branding, Entrepreneurship, Expert Interview, Influencer Marketing, LinkedIn, NetworkingBy Brian Basilico February 6, 2019 Leave a comment

Podcast: Play in new window | Download (Duration: 23:29 — 32.5MB)

Deb Krier is a LinkedIn Strategist, social media advisor, and professional speaker. For more than 10 years, she has work with professionals to optimize their use of LinkedIn. As the founder of Wise Women Communications, a full-service marketing agency, she sees LinkedIn as a vital marketing tool for professionals at any level.
Throughout her career, Deb has worked with corporations and nonprofit organizations developing and maximizing their marketing and public relations efforts. But, senior executives often don’t see themselves as something that needs marketed. Drawing on her experience in working for small businesses, one of the largest corporations in the world, the nonprofit realm and as an entrepreneur, she demonstrates how LinkedIn is a strategic tool that enables everyone to improve their business, whether large or small, and create an impressive personal brand.
With more than 20 years of experience, Deb has a Master’s Degree in Marketing as well as a Master’s Degree in Communication Management. She has the experience and knowledge to help busy executives make an impact with their LinkedIn Profiles.

Episode 422 – How Can Emotional Intelligence Make LinkedIn More Powerful?

Emotional Intelligence, Generating Leads, LinkedIn, Networking, Podcast, Relationship Marketing, SalesBy Brian Basilico December 10, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB)

LinkedIn is the business to business social network. But many people spend very little time on the platform. Why? It’s often one of two reasons… Either they don’t know how to effectively use it, or they fear the dreaded “Connect & Pitch” that some many people employ looking for business. Relationships take time. Relationships take work. So why are people teaching the “Easy Button” approach to using Linkedin?

Episode 419 – Creating Better Business Relationships Using Nimble with Shannon Eckroth

Funnels, Generating Leads, LinkedIn, Networking, Podcast, Sales, Sales Funnels, StrategyBy Brian Basilico November 27, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 23:52 — 33.0MB)

Back in the day when MySpace was all the rage, my friends obsessed over profile pictures and sharing memes while I geeked out for hours learning how to code new backgrounds and analyzing what actions got the most reaction from people.

Fast forward a few years later and I’m sitting at the startup, LinkedIn in Sunnyvale, CA helping them recruit their first accounting department. All the while getting the best digital education a girl could ask for.

And since then?

I’ve taught over 200 workshops and tried just about every digital strategy out there to sell socially and experimented with every marketing software, app and playbook I could find. If you need to do it, I’ve probably done it, failed at it and figured out 3 to 4 other ways to accomplish it.

I’m always here to help and most business owners have a question or two they just can’t seem to figure out. I’m that needle in a haystack that probably has an answer and if I don’t, I welcome the challenge to add another skill to my toolbox once I figure it out!

Nimble is the simple CRM offering browser widget and mobile-based sales force automation and is a social CRM solution for small and midsize businesses. The solution automatically populates customer profiles and interaction histories from contact lists, email conversations and social media activity across a range of popular platforms including LinkedIn.

As Nimble’s Channel Partner Advisor, it is my responsibility to work with Cloud Service Providers and Microsoft Partners to get the best out of the software for their own business and help them market the product to their own prospects and clients.

Episode 367 – Expanding Your Social Reach On LinkedIn with Nimble and CEO Jon Ferrara

Business Tools, Expert Interview, LinkedIn, List Building, Marketing Automation, Networking, Podcast, Relationship Marketing, Reporting, Sales, Sales Funnels, SoftwareBy Brian Basilico May 30, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 24:44 — 34.2MB)

Jon Ferrara is a CRM and Relationship Management entrepreneur and noted speaker about Social Media’s effects on Sales and Marketing. He has re-imagined CRM by building a Simply Smarter Social Sales and Marketing platform, his most recent venture Nimble.com. It is the first CRM that works for you by building and updating contact data for you, then works with you, everywhere you work. Ferrara is best known as the co-founder of GoldMine Software Corp, one of the early pioneers in the Sales Force Automation (SFA) and Customer Relationship Management (CRM) software categories for Small to Medium sized Businesses (SMBs).

Episode 342 – What Does Beer and Social Media Have In Common?

Branding, Cause Marketing, Content Marketing, Email Marketing, LinkedIn, Managing Change, Networking, Podcast, Social Media, WebsitesBy Brian Basilico March 5, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB)

What does Beer and Social Media have in common? You only rent them (and can be dangerous when combined)! There’s a story all over the internet about a fairly successful company called LittleThings. It WAS a feel-good story page for women built around Facebook. Changes to the Facebook algorithms literally killed the traffic to their page…

Episode 322 – How Would You Like To Improve Your Business In The New Year?

Coaching, Investing In Yourself, Managing Change, Masterminds, Mindset, Motivation, Networking, Podcast, Productivity, Time Management, Virtual AssistantsBy Brian Basilico December 19, 2017 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB)

We are at the end of another year and at the beginning of the New Year. Some things change, and some things stay the same. One thing that never changes is that we are all given the same 168 hours per week. Most of us spend 1/3rd sleeping, 1/3rd working, and we have 1/3rd left over…

Episode 319 – Becoming Your Genuine Self with Terri Levine – Part 2

Branding, Expert Interview, Generating Leads, Influence, Internet Marketing, Investing In Yourself, Managing Change, Mindset, Networking, Podcast, Presentations, Relationship Marketing, Social MediaBy Brian Basilico December 6, 2017 Leave a comment

Podcast: Play in new window | Download (Duration: 9:28 — 13.0MB)

Terri is a business mentoring expert and the Chief Heartrepreneur® at Heartrepreneur® LLC. She is a best-selling author, keynote speaker, radio host, and appears regularly in the media as a business coaching and consulting expert. Terri got fed up with how business was treating prospects, customers, employees, and vendors and decided to shift the business…

Episode 283 – Becoming Your Genuine Self with Terri Levine

Podcast: Play in new window | Download (Duration: 19:55 — 27.4MB)

Category Archives: Networking