Episode 419 – Creating Better Business Relationships Using Nimble with Shannon Eckroth

Back in the day when MySpace was all the rage, my friends obsessed over profile pictures and sharing memes while I geeked out for hours learning how to code new backgrounds and analyzing what actions got the most reaction from people. 

Fast forward a few years later and I’m sitting at the startup, LinkedIn in Sunnyvale, CA helping them recruit their first accounting department. All the while getting the best digital education a girl could ask for.

And since then? 

I’ve taught over 200 workshops and tried just about every digital strategy out there to sell socially and experimented with every marketing software, app and playbook I could find. If you need to do it, I’ve probably done it, failed at it and figured out 3 to 4 other ways to accomplish it. 

I’m always here to help and most business owners have a question or two they just can’t seem to figure out. I’m that needle in a haystack that probably has an answer and if I don’t, I welcome the challenge to add another skill to my toolbox once I figure it out! 

Nimble is the simple CRM offering browser widget and mobile-based sales force automation and is a social CRM solution for small and midsize businesses. The solution automatically populates customer profiles and interaction histories from contact lists, email conversations and social media activity across a range of popular platforms including LinkedIn.

As Nimble’s Channel Partner Advisor, it is my responsibility to work with Cloud Service Providers and Microsoft Partners to get the best out of the software for their own business and help them market the product to their own prospects and clients. 

Episode 262 – How Do You Efficiently and Effectively Measure Success?

I just got back from presenting at a conference in Denver. On the plane ride home I was trying to define this as a successful trip, but I was having a hard time since I did not set any single goal that would make this successful. I ponder the questions and I realized that there…

Episode 258 – Hurry… Buy My Crap NOW! Would You Sell To Yourself That Way?

Social media has somewhat evolved from a social networking platform to an advertising platform. I look at the ads as a distraction and generally with some trepidation. Then again, I run a small business and I have to sell what I do to people. The question you have to ask yourself is “Would I buy…

Episode 232 – Do You Need To Utilize A Funnel Or A Marketing System?

There are a lot of new marketing tools and more are coming out every day. Some include: Lead Pages, Click Funnels, Infusionsoft, Aweber, Deadline Funnels, and many others. I think that they are all awesome tools but most present themselves as a complete solution to your marketing needs. There is a real difference between a Marketing Funnel…