Episode 417 – Local Websites That Work For Businesses with Mike Cooper

Mike is the founder of Black Mountain Media, which provides consulting & marketing services designed for service providers. His proven strategy is designed to help you attract more of your ideal clients without wasting time, money, and energy on the ones you don’t want.

As a cereal entrepreneur Mike has owned a successful carpet cleaning company, multiple e-commerce stores, and his current marketing company. He is also the COO of eAutoClub which helps auto repair shops transform their customer service experience through predictive service analytics.

His well-rounded experience in both online and offline business is a great combination for the service provider looking to build a thriving business.

Episode 413 – Why You May Be Leaving 74% Of Your Sales On The Table – with Arthur Carmazzi

Arthur is ranked as one of the world’s Top 10 most influential thought leaders in leadership and organizational culture by Global Gurus. As a bestselling author and founder of the Directive Communication Psychology, Arthur’s brain clarity research and gamification methodologies have influenced the training and leadership development industry through his unique neuroscience and game-based psychological approaches to leadership and corporate culture transformation. 

His innovative tools, assessments, and games, have a visible ROI on marketing conversion, engagement, productivity, and effective behavior modification. His research on the genetic foundations of the brain’s Ambiguity Relief clarity getting processes has been the inspiration of the Colored Brain model used across multinationals in 52 countries. DCI has over 400 licensed Directive Communication (DC) Psychology leadership and culture trainers in 18 different countries who are delivering Value to clients globally.

Episode 398 – How-To Learn The KEY To Your Success?

Every business person is on the lookout for new business. What stands between you and success is the KEY. KEY stands for “Knowledge Empowers You!”

There are really only 3 ways to grow your business…

Sell More To The Same Customers?
Sell More To 
New Customers?
Raise Your Prices?
People often spend a lot of time trying the latest and greatest Bright Shiny Object which are touted as the NEW wat to create business. These are often simply tactics like Facebook Live, Instagram, YouTube, Ads and more. Sometimes people will try to sell you visibility through services like Google, Yelp, Houzz, and more. But do they get you the KIND of potential client you are really looking for or just a bunch of price shoppers and tire kickers?

In this episode, we will explore how to use your BRAND to build trust and why investing yourself pays the greatest interest!

Episode 393 – Little Voice – Big Business and Scaling Success with Nadia Finer

Are you sick of working crazy hours for tiny profits? Are you stuck playing small?
Nadia Finer, a powerhouse business coach, wickedly funny international speaker and author of Little Me Big Business is here to help you unleash the BIGness in your business.
Don’t be fooled by Nadia’s sweet appearance and adorable voice. Nadia is feisty and fearless. Rather than hide behind her insecurities, she has turned her little voice into her secret weapon and used it to build a unique personal brand. She now helps struggling business owners all over the world embrace who they really are, work smart, and scale up.
Nadia’s approach is the perfect combination of laser-focused business strategy, kick ass action taking and laugh your pants off humour.
The world needs you. Your people need you. They’re waiting for you to get on with it! Stop holding yourself back. Stop keeping yourself small. Nadia will help you go big in your business so you can create a bigger future, help more people and have a bigger impact on the world. Yeah!

Episode 382 – Can Guilt Be Useful To Get People To Buy Something?

There was a National Lampoon Magazine issue entitled “If You Don’t Buy This Magazine We Will Kill This Dog”. It was a very effective cover, but did it guilt people into buying the magazine? Probably not!

People don’t want to be guilted into buying something, but you can motivate them if you can empathize with them about being a victim…

HVAC – Not Maintaining vs Bad Quality
Food – Not Eating Healthy vs Hidden Ingredients
Money – Not Working Hard Enough – Not Knowing The Secrets

Episode 380 – How To Build A Powerful Brand With Passion, Purpose And Payoffs

Building a tribe is one of the hardest and long-term games in marketing your business. A tribe is a group of people who have a passion, purpose, and payout when your brand is involved. Here is the definition of these terms…

Passion – an intense desire or enthusiasm for something
Purpose – a person’s sense of resolve or determination
Payoff – a final outcome; a conclusion
In this episode, we will discuss how I turned my passion for my dog into a growing and engaging Facebook group that integrates experts and dog owners around holistic methods to promote dog health. Although there is a component of selling products, that is the long-term game and not the immediate results! Patience will have a payoff!

Episode 377 – Delivering Great Content and Authenticity Through Podcasts with Daniel Gefen

Daniel Gefen is a serial entrepreneur and founder of Gefen Media Group – a podcast production and booking agency helping clients build a loyal following through the power of podcasting. He is also the host of the top-rated podcast show called ‘Can I Pick Your Brain?’ which has exceeded over 150,000 downloads and was named top 26 podcasts to listen to by CIO Magazine. He has interviewed over 100 thought leaders, Billionaires, and celebrities.

In 2017, he was named one of the top 25 most influential influencers and has been featured in dozens of media publications including Forbes Inc, CIO, Influencive, Success Radio and over 70 leading podcasts.

Episode 368 – What Is The Perfect Marketing Strategy For Your Business? Part 3 – Targeting New Customers

Part of the Perfect Marketing Strategy is looking forward to how you can grow your business through obtaining new sales with new customers. Hopefully, you have explored your past sales and found some trends that can help you see the opportunities ahead.

People tend to buy from an emotional perspective. Those emotions are tied to benefits, not features. You have to map out a strategy that helps people feel that you will make them feel better (more so than just getting the best deal).

Episode 343 – The Art Of Influence On Social Media with Chris Voss

Chris Voss has been a CEO and Serial Entrepreneur for over 31 years, building and managing a multitude of corporations in differing fields of industry. He’s a Forbes Top 50 Social Media Influencer, Top Retweeted influencer by other social media influencers, Consultant, Trainer, Speaker, Photographer, Travel Blogger, Seen on Forbes, CNN, Huff Po, Alltop, etc.

Episode 342 – What Does Beer and Social Media Have In Common?

What does Beer and Social Media have in common? You only rent them (and can be dangerous when combined)! There’s a story all over the internet about a fairly successful company called LittleThings. It WAS a feel-good story page for women built around Facebook. Changes to the Facebook algorithms literally killed the traffic to their page…