Episode 987 – The 3 Things That Make Marketing Harder

Advertising, Artificial Intelligence, C-Suite Topics, Content Marketing, Email Marketing, Mindset, Organic Marketing, Podcast, Relationship Marketing, Social Media, Thought LeadershipLeave a comment

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It’s incredible how fast things change. Do you remember that slogan? “You’ve Come A Long Way, Baby.” That phrase was used in an advertising campaign for Virginia Slims, a brand of cigarettes marketed specifically to women. The slogan was introduced in 1968, and cigarette ads were banned in 1971. It lasted only three years but was…

Episode 982 – Best Of – Seconds… Chance Interactions

Accountability, Advertising, Business To Business Marketing, Buyer's Journey, C-Suite Topics, Content Marketing, Email Marketing, Human To Human, LinkedIn, Podcast, Social Media, Strategy, WebinarsLeave a comment

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If you manage your own or other business websites, I imagine you are using Google Analytics or another data manager to explore the traffic to your website. Generally, you measure how much traffic you get, how long people stay, and which pages or posts get the most traffic. Another key indicator is where the traffic…

Episode 976 – Embrace the Individual and Embrace the Resistance – Encourage Small Wins!

Advertising, Business To Business Marketing, C-Suite Topics, Engagement, Generating Leads, Google Adwords, LinkedIn, Podcast, Relationship Marketing, Sales, StrategyLeave a comment

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In business, we need to embrace systems to align people with processes. Companies spend time and money on systems to speed up or simplify processes. The one thing that stands in the way of business systems being effective is people. You are working with a group of people with different life experiences, goals, and beliefs.…

Episode 975 – What To Do When What Was Working… STOPS WORKING!

Advertising, Business To Business Marketing, C-Suite Topics, Engagement, Generating Leads, Google Adwords, LinkedIn, Managing Change, Podcast, Relationship MarketingLeave a comment

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Businesses, especially ones that have well-established systems and methodologies, tend to ebb and flow. It’s pretty common for a business to slow in the dog days of summer and pick up in the fall, but I hear frustrations from some and jubilation from others. I was conversing with a client about how business has changed…

Episode 974 – When Less… is MORE!

Advertising, Business To Business Marketing, C-Suite Topics, Engagement, Google Adwords, LinkedIn, Podcast, Relationship MarketingLeave a comment

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I had the opportunity to travel to the South Carolina Coast for my son’s wedding. However, I dreaded the idea that renting a house or condo was the only way to stay on Edisto Island. I had visions of Florida or Myrtle Beach, where the coast has huge hotels and condos. When it comes to…

Episode 973 – Best Of – Sales & Marketing… It’s a MATH Problem

Accounting, Advertising, Blogging, Branding, Business To Business Marketing, C-Suite Topics, Data Management, Engagement, Google Adwords, Google Analytics, Podcast, Relationship Marketing, UncategorizedLeave a comment

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When I was a kid, I did not have to walk to school uphill, both ways, in the snow! But it was before you could buy calculators and computers in the dollar store. I am trying to remember any algebra, trig, or calculus that I actually use today. Much of it was based on formulas…

Episode 945 – Sales & Marketing… It’s a MATH Problem

Accounting, Advertising, Blogging, Branding, Business To Business Marketing, C-Suite Topics, Data Management, Engagement, Google Adwords, Google Analytics, Podcast, Relationship Marketing, UncategorizedLeave a comment

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When I was a kid, I did not have to walk to school uphill, both ways, in the snow! But it was before you could buy calculators and computers in the dollar store. I am trying to remember any algebra, trig, or calculus that I actually use today. Much of it was based on formulas…

Episode 942 – Best Of – How To Maximize Your Networking In 2023 with Mike Verret

Advertising, Branding, Business Trends, C-Suite Topics, Change Management, Creativity, Expert Interview, Networking, Podcast, Strategy, Thought LeadershipLeave a comment

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Mike has more than 20 years of experience in advertising and marketing, and his ability to understand and connect with an audience is the hallmark of his career. The approach he shares is what taught him how to understand an audience and deliver his message in a way they will not forget. Mike spent 13…

Episode 913 – Seconds… Chance Interactions

Accountability, Advertising, Business To Business Marketing, Buyer's Journey, C-Suite Topics, Content Marketing, Email Marketing, Human To Human, LinkedIn, Podcast, Social Media, Strategy, WebinarsLeave a comment

Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed

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If you manage your own or other business websites, I imagine you are using Google Analytics or another data manager to explore the traffic to your website. Generally, you measure how much traffic you get, how long people stay, and which pages or posts get the most traffic. Another key indicator is where the traffic…

Episode 905 – Making Connections… Where are the Wires?

Advertising, Business To Business Marketing, C-Suite Topics, Human To Human, LinkedIn, Networking, Podcast, Relationship Marketing, Sales, Social Media, Social Networking, Storytelling, Strategy, Systems, Technology, WebinarsLeave a comment

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I grew up with wires, LOTS OF WIRES. Being a musician and an audio-video and computer geek, I still have bins filled with wires. I don’t know about you, but I still find wired connections more reliable. Wireless can be affected by distance and environmental factors. Also, wireless signals can be intercepted or hacked. Just…