People who know me know that I like acronyms. BACON is an acronym for Building Authentic Connections Online Marketing. Politics is a touchy subject, but it’s been interesting how messages have evolved over the years to maximize the medium of the day (radio, TV, social media). The one key factor has been collecting and utilizing…
Episode 541 – Don’t Put All Your Eggs In One Basket – Make A Marketing Omelette with Roman Prokopchuk
Roman Prokopchuk is a first-generation immigrant from Lviv, Ukraine. He came to the United States with 6 other family members to a 2 bedroom apartment from Ukraine, which was still under the Soviet Union at the time. Roman went to college to study criminal justice and interned with the Secret Service. When the 2008 recession…
As the CEO and chief architect of NAMS (the Novice to Advanced Marketing System), David Perdew has used all his skills as a journalist, consultant and entrepreneur to build one of the most successful and fastest growing business training workshops available today at http://NextNAMS.com and it’s supporting membership site at http://MyNAMS.com. The Novice to Advanced Marketing System is…
I have found that working for a company forces you to conform to the corporate culture… So does that make it a cult or a culture? Not all cults are bad, nor all cultures good.
People join cults not because people are crazy, but because they have two kinds of wishes. They want a meaningful life, or they want to be taken care of. A social culture is an organized way of life which is based on a common tradition and conditioned by a common environment.
There are some key difference though?
In the last episode, I interviewed Jane Atkinson about public speaking as a tool for your business. In that Interview she mention that she like to create keynote speeches that start with a story, make three memorable points, and then close with another story. I Thought that was The Perfect Content Strategy, so I wanted to explore that concept a bit further.
I suggest you keep your posts short and to the points (3-5 to be exact). You should also use some memorable hooks that are esy to remember and repeat. Kind of like the ear worm a good song hook or chorus has!
Here are some techniques I have used and the may help you…
Charlie Wedel is the CEO of 5D Creations, a creative design agency focused on website design and development for entrepreneurs and small to medium-sized businesses. With his passion for spirituality and consciousness, he brings a unique approach to website and graphic design that brings in the unique energy blueprint of the business and presents a finished product that every client is proud of and excited to share with the world. In addition to designing and developing, he also teaches people how to design and manage their own WordPress website.
Ted Prodromou, America’s Leading LinkedIn Coach, is the award-winning, best-selling author of Ultimate Guide to LinkedIn for Business and Ultimate Guide to Twitter for Business (Entrepreneur Press). Ted is a social selling expert and the founder of Search Marketing Simplified, LLC, a full service online marketing agency. The SMS team creates advanced LinkedIn, Facebook, Google and social media lead-generation strategies for small to medium-sized businesses with over $100 million in revenue generated.After 20 very successful years in the high-tech industry working for IBM, DEC and Cellular One, Ted’s IT career evaporated into thin air after the dot com crash. He was forced to reinvent himself and became a certified professional coach because he enjoyed mentoring his staff. While learning how to market his coaching practice, he fell in love with online marketing and lead generation which resulted in the shift from professional coaching to the creation of his marketing agency. Search Marketing Simplified, LLC.
Did you know that the average person get of has…Over 120 Email per DayAbout 200 Unread Emails In Their InboxHas Over 8000 Emails In Their InboxHas Around 40 Email FoldersThis can lead to overwhelm when you are trying to stand out with your marketing messages. We all want to create that perfect email, that gets users to sit up, take notice, and more importantly… Take Action!Your audience is asking themselves 5 questions when they see any email come in when they get a business email…Why is this important to me?How does this help me in my job?Is It Important/Urgent or Important/Not-Urgent? Why should I act on it?Will it save me time or money?Does it mean more work or less work?In this episode, I will discuss the difference between how most people composed email (WIIAM) and how people read it (WIIFM). And get busy cleaning out your inbox!
When Someone asks “Who Is your Perfect Audience” and they answer “Everyone”… They are REALLY saying “They Don’t Really Know?”. If you don’t know who you are talking to, how are you supposed to know what to say to them? Marketing is a process. Do you understand WHY you are doing it? Of course to…
Jeff Smith is the Alexa Guy. He creates Alexa skills for companies, entrepreneurs, coaches and speaker to help them engage with their followers on a daily basis.
His career started in advertising, first as a copywriter, later as a creative director. That created opportunities in Hollywood, and he moved his family to Los Angeles, where they lived happily for 14 years. Jeff created trailers and promos for all the major studios and networks and produced three TV shows and wrote the screenplay for the movie “New World Disorder,” which starred Rutger Hauer.
While producing the TV show “Reel Planet” in 1996, Jeff needed a website and anyone who knew how to create websites at that time was really expensive. So he bought Adobe Pagemill 1.0 and taught myself.
That began a 20 year career of combining marketing with tech. He’s created web applications, services, websites, mobile apps and more for clients big and small.
In December of 2017, Jeff began developing Alexa Flash Briefings for a few friends. They were so amazing at building and engaging a new audience that by January, it was his new full-time job instead of a side-gig.
Jeff has been married to the beautiful Mrs Smith for 32 wonderful years. They live in Kingwood, Texas (a suburb of Houston) with two pugs, Newton and Lenny.