Episode 995 – Let’s Do The Time Warp Again

Advertising, C-Suite Topics, Community, Content Marketing, Engagement, Facebook, Mindset, Podcast, Psychology Of Social Media, Relationship Marketing, Social Media, Strategy, Technology, Trust, TwitterLeave a comment

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“Time Warp” is one of the most recognizable songs from “The Rocky Horror Picture Show.” It was created as a time filler for the stage play but has exploded in popularity and become a central part of audience participation during film screenings and live performances. When the movie came out in 1975, things were very different.…

Episode 994 – That One Thing… The Price Of Eggs

C-Suite Topics, Content Marketing, Emotional Intelligence, Engagement, Human To Human, Mindset, Podcast, Psychology Of Social Media, Relationship Marketing, Social Media, Thought Leadership, TrustLeave a comment

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Have you seen the price of eggs? I have not, but I hear it’s high. It is a battle cry for those who go to the grocery store and see that their cart has less, yet they are paying more. My wife loves carrot cake. Recently, there was a recall of carrots. I wonder if…

Episode 993 – It’s Time To Get To Work

C-Suite Topics, Content Marketing, Emotional Intelligence, Engagement, Human To Human, Mindset, Podcast, Psychology Of Social Media, Relationship Marketing, Social Media, Thought Leadership, TrustLeave a comment

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Back in the 1960s, the TV program was called The Twilight Zone. It was an anthology series that explored fantasy, science fiction, horror, and psychological thriller elements. In today’s complicated new marketing and media world, it can feel like we are living in a Twilight Zone. Marketing is about getting people to become aware and…

Episode 992 – The Anatomy of Trust

Authenticity, C-Suite Topics, Content Marketing, Emotional Intelligence, Engagement, Human To Human, Podcast, Relationship Marketing, Thought Leadership, TrustLeave a comment

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If you watch broadcast TV, I am sure you are happy the election is over and all we have to watch now are pharmaceutical and Christmas commercials. One of the interesting things I heard in post-election analysis was that a billion dollars was spent on TV ads. At the same time, the most decisive information…

Episode 949 – BACON – Chapter 1: Relationship Marketing

Content Marketing, Customer Service, Engagement, Human To Human, Internet Marketing, Marketing Automation, Networking, Relationship Marketing, Social Media, Social Networking, Storytelling, Strategy, Success, Systems, Thought Leadership, Trust, WebsitesLeave a comment

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I’ve spent more than forty-five years in business. During that time, business has experienced many changes, innovations, breakthroughs, revolutions, and upheavals. I’ve had the chance to see the birth and evolution of the personal computer, and I worked at the company that pioneered the cell phone. Then I watched the “brick” phone transform into a…

Episode 937 – Fail Forward

Accountability, Artificial Intelligence, Business To Business Marketing, C-Suite Topics, Emotional Intelligence, Human To Human, Know Your Audience, Networking, Podcast, Relationship Marketing, Storytelling, Thought Leadership, Trust, Value Proposition, Writing BooksLeave a comment

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I have failed. When I wrote my book, It’s Not About You, It’s About Bacon, I thought I would finally find fantastic success. I had dreams of speaking worldwide, pontificating about the virtues of Relationship Marketing. In short, I thought I was going to be rich and famous. Then it hit me, that’s what Relationship…

Episode 824 – Best Of – Look Into My Eyes and Sell More with Umar Hameed

Email Marketing, Expert Interview, Mindset, Podcast, Relationship Marketing, Sales, TrustLeave a comment

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Umar Hameed is an expert in changing individual behavior and improving team dynamics. He uses techniques and tools from the world of Applied Neuroscience and NLP to make individuals and organizations more successful. Umar helps sales professionals break through their limitations so they do an extra 20 transactions this year. I help team leaders become…

Episode 811 – How To Exceed Expectations? Find Someone Who Cares!

Accountability, C-Suite Topics, Change Management, Client Expectations, Engagement, Human To Human, Managing Change, Podcast, Project Management, Storytelling, Success, TrustLeave a comment

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When it comes to exceeding expectations, you have to first set them, then exceed them. If you set expectations too high, you can often disappoint. If you set them too low, people tend to misinterpret them. Finding that middle ground, and exceeding expectations require someone who believes in your capabilities, and is overjoyed with the…

Episode 795 – 2 Things that Probably Won’t Work for Your B2b Business

Business To Business Marketing, C-Suite Topics, Client Expectations, Human To Human, Podcast, Relationship Marketing, Sales, TrustLeave a comment

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The brain loves to store and process sequences. We tend to rank success by the probability that a sequence will end in a positive or negative result. This is due to our limbic brains and the fight or flight response. A person standing against a wall has a better chance of survival than a person…

Episode 793 – Boy… Do I Have A Deal For You? Deals From The Trenches And The Search For Value And Truth!

Business To Business Marketing, C-Suite Topics, Change Management, Community, Education, Networking, Podcast, Relationship Marketing, Reputation, Sales, Technology, Training, TrustLeave a comment

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Everything has new technology. Washing machines don’t have agitators (I guess they are less angry now), fridges have Bluetooth (who talks to it?), and mattresses have memory foam (I am not sure I want my mattress to remember what I do while sleeping?). I have a lot to learn. and I am asking local friends…